The Video in Enterprise Awards rejoice entrepreneurs, gross sales professionals, and companies who embrace video in new methods to generate higher outcomes.
KITCHENER,Ontario – December 10, 2020 – Vidyard, the video platform for enterprise, has simply introduced the 12 winners of their third annual Video in Enterprise Awards. Annually, the awards program celebrates companies and people who’ve used video to generate extra leads, shut new income, and rework how they convey.
“Video has all the time been a robust method to join with audiences and speed up enterprise. However as we’ve all grappled with the abrupt shift to a digital-only enterprise world, this yr has been an unimaginable one for the rise of video in enterprise,” says Tyler Lessard, Chief Video Strategist at Vidyard. “This yr’s winners confirmed an unimaginable capability for creativity, innovation, and flexibility throughout 12 classes in an immensely difficult yr. They’ve what it takes to excel on this new regular.”
Congratulations to all of the 2020 Video in Enterprise Award-winners and finalists who use video strategically to drive higher enterprise outcomes. Discover the 2020 winners by class beneath:
Video Advertising and marketing Awards
Throughout 4 classes, the Video in Enterprise Awards rejoice advertising groups who use video to coach prospects and clients, drive engagement, generate leads, and make an actual impression with their use of video content material and analytics for higher enterprise outcomes. Winners embody:
The Educator: Distinctive Use of Video to Educate Prospects, Earn Their Belief, and Generate Inbound Leads
- Winner: AQUILA Industrial – The crew absolutely adopted video as a core a part of their advertising technique. The movies had been informative and well-produced. It’s improbable to see this type of deal with instructional content material from a industrial actual property firm.
- Runners-Up: RetroFoam of Michigan, Easy Strat
- Honorable Mentions: Leica Geosystems (Hexagon), Honeywell Aerospace
The Visionary: Most Inventive Use of Video to Drive Viewers Engagement and Generate Thoughts-Blowing Outcomes
- Winner: Tech Information – The crew embraced personalised video know-how to create distinctive movies at scale. By including of their clients’ names, particulars and related stats, they boosted engagement and helped shut extra enterprise in 2020.
- Runners-Up: InVision, Lightico
- Honorable Mentions: Trimble, No Carry Set up
The Storyteller: Distinctive use of Storytelling, Humour, or Emotion in Video to Interact Audiences in New Methods
- Winner: IMPRINT Group – It’s uncommon to see a B2B model be so genuine, clear, and weak. Their social video informed the story of their firm’s wrestle all through the pandemic to deliver their group collectively. It’s the type of story that sticks in your thoughts and builds nice respect for the model.
- Runners-Up: Baker Tilly, Simply Kibbitz
- Honorable Mentions: Deep Trekker, Viqtory
The Digital Occasion’er: Most Superior, Partaking, and Impactful Digital Occasion Hosted By a B2B Model
- Winner: Axonify – AxoniCom LIVE was a inventive spectacle that reimagined what’s doable in a digital occasion. By mixing extremely produced multi-camera units, discovered footage, stay to air interviews, group constructing chats, and downloadable property–this occasion saved audiences engaged and entertained.
- Runners-Up: The Knot Worldwide, Tech Information
- Honorable Mentions: LinkedIn, Gross sales Success Media
Video Advertising and marketing Program of the Yr: Most Impactful Use of Video Content material and Analytics Throughout Advertising and marketing Channels to Enhance Conversions and Generate Extra Pipeline
- Winner: 7Geese – This “small however mighty” advertising crew makes probably the most of their efforts by focusing strategically on model consciousness, nurture, and internet conversions– whereas all the time prioritizing their use of video to boost the viewers expertise. With outcomes like $100,000 in new gross sales derived from product walkthrough movies, this prolific crew exhibits that you simply don’t want a giant finances to make a huge impact with video.
- Runners-Up: New Breed, Unity
- Honorable Mentions: LinkedIn, FinancialForce
Video Promoting Awards
The Video Promoting Awards acknowledge people and groups utilizing video to attach with prospects, speed up the deal cycle, improve shut charges, and customarily reinvent and optimize the gross sales course of. Throughout 4 classes, these finalists are elevating the bar for gross sales groups in all places.
The Pitch Perfecter(s): Most Inventive Use of Private Video for Outbound Prospecting By a Gross sales Rep or Group
- Winner: Sam Kean (Recent Relevance) – Sam makes use of video to get private together with his prospects in probably the most inventive methods he can discover, typically utilizing props to catch consideration and show how he will help. Since he began utilizing video, Sam has achieved 95% open charges and 3 times larger reply charges, which assist him land conferences with massive enterprise accounts.
- Runners-Up: Chris van Praag (BabelQuest), Frank Weschler (Dynamic Sign)
- Honorable Mentions: Group emc3, Jared Ingram (OSI World IT)
The Pitch Performer(s): Most Impactful Use of Private Video for Outbound Prospecting By a Gross sales
- Winner: Matt Corridor (Woodway UK) – An “unboxing” video for a packaging firm? It appears like a no brainer, however Matt took his unboxing to the following degree by making it private for his prospects and highlighting how he might assist with out giving an excessive amount of away. Reserving a gathering used to take upwards of forty calls, however with video, Matt’s been capable of e-book two conferences from simply eleven movies—now that’s impression!
- Runners-Up: Kayla Cytron-Thaler (Domino Information Lab), Lou Casados (Channel Advisor)
- Honorable Mentions: Group Sellab, Marc Mendes (Infinity Group)
The Visible Vendor(s): Finest Use of Video All through the Gross sales Course of to Shorten Deal Cycles and Improve Shut Charges
- Winner: Thomas Buchanan (Modus) – Thomas has reinvented his gross sales course of to make use of video each step of the journey. From one-to-one prospecting to display screen recorded buyer tales, Thomas isn’t afraid to get his arms soiled and experiment with totally different video codecs. He understands how you can use video analytics to observe his outcomes, make changes, and optimize gross sales efforts to see massive outcomes.
- Runners-Up: Carol VanHook-Weaver (Akara Companions), Max MacCready (Jellyvision, Inc.)
- Honorable Mentions: Derek Hayden (Dansig/Shelbyville Insurance coverage), Phil Boyce (T-Cellular)
Digital Promoting Group of the Yr: Epic Gross sales Group Who’s Utilizing Video All through the Full Buyer Lifecycle to Radically Enhance Gross sales Efficiency
- Winner: #paid – The SDR and AE groups at #paid know {that a} robust model is constructed by constantly delivering a superb expertise for all the purchaser’s journey, from prospecting to demos, and even how they deal with objections. Video has remodeled the way in which this crew sells, and with outcomes like a 5x improve in response charges to outbound, the strategy is working!
- Runners-Up: AIS, Thryv
- Honorable Mentions: FEED. The Company, Digital Academy
Video in Enterprise Mastery Awards
The winners of the three Enterprise Mastery classes signify the total package deal. They’ve embraced a “video-first” strategy to remodel their whole group and obtain higher enterprise outcomes. This yr’s video masters shone when it got here to discovering video options for the world of distant work.
The Mastermind: Most Unbelievable In-Home Producer or Video Group Serving to Their Enterprise Develop, Execute and Embrace a Holistic Video Technique
- Winner: Jim Kozyra (TBI) – Jim had been planning a video-first strategy for his crew at TBI properly earlier than the pandemic, so when it hit, they had been capable of hit the bottom operating. TBI was capable of preserve sponsorship income for cancelled stay occasions by pivoting to stay video and digital occasions, producing new leads with a model explainer created totally in quarantine, and creating recorded training and coaching alternatives for companions everywhere in the nation.
- Runners-Up: Glenn McManus @ Aprimo, Jelan Maxwell @ Sophos
- Honorable Mentions: Georgia State College, Tech Information
The WFH Collaborators: Finest Use of Synchronous and Asynchronous Video to Efficiently Transition their Enterprise to a Distant Mannequin
- Winner: McDermott Will & Emery – Hosted by the management crew at McDermott Will & Emery, this lovable youngsters’s storytime collection is so distinctive for a regulation agency. It’s a shining instance of how empathy and help for workers can result in engagement and a extra very important firm tradition.
- Runners-Up: Digital22, Residence {Hardware}
- Honorable Mentions: Experian, SuperCare Well being
The Video Mastery Award (VMA): The Final Video-Enabled Enterprise That Makes use of Video to Rework How they Market, Promote, Talk, and Collaborate
- Winner: Digital 22 – There’s a sure maturity in all of Digital 22’s video content material and technique as a result of they’ve adopted a video-first strategy from the beginning. From prospecting to demos to onboarding and crew collaboration, Digital 22 enhances their enterprise with video each step of the way in which, resulting in a doubling in web site and site visitors, elevated inbound leads, quicker deal cycles, and extra sturdy inside communication.
- Runners-Up: Unbounce, ApplyBoard
- Honorable Mentions: Mobilization Funding, Aprimo
Extra Data:
About Vidyard
Vidyard helps companies and professionals join with their audiences in a complete new manner by way of participating, personalised, and measurable video experiences. Via its world video internet hosting and analytics platform, Vidyard empowers companies like LinkedIn, Zycus, League, Stanley Black & Decker, and others to remodel their strategy to advertising, gross sales, and company communications. Via its free and professional instruments, Vidyard helps any enterprise skilled create and share customized movies to ship their message in a extra private and impactful manner. Hundreds of companies and thousands and thousands of individuals around the globe depend on Vidyard for his or her video wants. Join Vidyard without spending a dime: https://www.vidyard.com/free-screen-record
Media Contact:
Sandy Pell, Head of Company Communications, Vidyard –press@vidyard.com