Johnson will assist Vidyard scale its video advertising platform as he did for Hootsuite’s social media platform.
KITCHENER, Ontario – March 24, 2016 –Vidyard, the video intelligence platform for industry, nowadays introduced the addition of Steve Johnson to function corporate president and leader operations officer.
Johnson maximum just lately held the function of leader earnings officer for Vancouver-based Hootsuite, the place he helped the corporate capitalize at the massive upward thrust of social media for industry. All over Johnson’s tenure at Hootsuite, the corporate grew from a sub-$100 million valuation to over $1 billion and from 27 staff to greater than 800. He plans to assist Vidyard make an identical strides.
“I will be able to rarely consider how a lot innovation is going on in advertising generation this present day,” Johnson mentioned. “Social media was once the largest advertising development over the past 5 years, and now video is taking over that mantle. I’m excited to be on board to assist Vidyard proceed to dominate the video advertising international.”
5 years in the past, handiest essentially the most forward-looking firms had carried out social media systems. Many merely devoted an intern to control the quite a lot of channels and push out content material. That developed into firms dedicating complete groups to social media, and each external-facing worker was once anticipated to handle a social media presence. Social media has grow to be a vital piece of just about each industry.
Video is in a an identical state nowadays with essentially the most leading edge companies capitalizing on it. In step with a 2015 survey through Call for Metric, 74 % of selling leaders say video converts higher than different sorts of content material, and Cisco predicts that 80 % of all Web site visitors will likely be dedicated to video through 2019. However even with the effectiveness of video rising, simply 14 % of businesses leverage the overall capacity of complex video engagement analytics to prioritize and convert possibilities into shoppers, Call for Metric discovered. Video and social media additionally supplement every different smartly. Social posts with video draw in 3 times extra back links than the ones with out, in line with Advertising and marketing Sherpa.
In the meantime, Vidyard has tripled its year-over-year earnings for the remaining two years whilst rising its buyer base to incorporate world leaders together with Honeywell, Lenovo, LinkedIn, Cision, Citibank, Sharp and24 of the highest 100 world device firms.
Johnson will likely be liable for proceeding to scale Vidyard’s world gross sales and buyer good fortune systems whilst serving to the corporate extend into new markets.
“Hiring an skilled skilled like Steve is a sign of items to come back,” mentioned Vidyard CEO and co-founder Michael Litt. “We’re maturing our go-to-market fashion, and together with his experience, we will supply exemplary carrier to our shoppers whilst proceeding to develop exponentially for years yet to come. We’re the dominant participant on this large untouched class. Our plans are to proceed main the trade, aided through his enjoy and affect.”
Along with his activity at Vidyard, Johnson additionally serves at the advisory forums of Mobify, MarketLinc and Bench Accounting. Previous to his four-and-a-half years at Hootsuite, he was once vice chairman for channel companions at Consistent Touch, vice chairman for companions at Blackbaud and vice chairman of gross sales at Voice Automation, along with a number of different gross sales and director roles at different firms going again to 1991.
About Vidyard
Vidyard (Twitter: @Vidyard) is the trade’s main video advertising platform that is helping entrepreneurs force effects and ROI with on-line video content material. With Vidyard, shoppers can upload video to their web sites in mins, get real-time analytics, syndicate video to social networks and YouTube, create calls to motion, optimize seek engine hits, seize leads, and logo their participant skins all from one position. Vidyard integrates with key advertising automation and CRM equipment to ship user-level video engagement information, turning perspectives into gross sales.
Media Touch:
Brad Hem
Telephone: (281) 543-0669
press@vidyard.com