New answer brings Vidyard’s industry-leading video analytics, viewer engagement information and video personalization to Adobe Advertising and marketing Cloud
KITCHENER, Ontario –March 22, 2016–Vidyard, the main video advertising and video analytics platform for industry, lately introduced a brand new suite of integrations with Adobe Advertising and marketing Cloud to lend a hand the firms’ shared shoppers increase their use of video content material and target audience engagement analytics to draw, have interaction, qualify and convert extra shoppers.
Via the brand new integration, Vidyard customers can now simply embed movies throughout their virtual houses the use of drag-and-drop elements inside of Adobe Enjoy Supervisor whilst monitoring detailed video efficiency information and target audience engagement insights inside of Adobe Analytics. Consumers too can leverage Vidyard’s new Customized Video answer for turning in customized video reviews for every person viewer by means of seamlessly weaving their title, corporate title, corporate brand or different distinctive content material at once into the video itself.
“Our shoppers are the use of video content material to have interaction and convert their audiences at each and every degree of the purchasing adventure, and plenty of of them now have 1000’s of movies throughout disparate virtual houses,” stated Devon Galloway, CTO at Vidyard. “Our new integrations with Adobe Advertising and marketing Cloud will lend a hand the ones companies scale the usage of video throughout their virtual systems and to leverage distinctive target audience engagement insights to optimize their efficiency and make smarter choices.”
Even if you will need to supply plenty of content material all through the gross sales cycle, video is rising as probably the most robust medium to pressure greater engagement and conversion charges. In a 2015 survey by means of analysis company Call for Metric, greater than 70 p.c of entrepreneurs reported that video converts higher than different content material sorts, however not up to 10 p.c are the use of video analytics to lend a hand qualify leads and strengthen the result of call for technology systems.
“Vidyard has confirmed to be a formidable answer for managing our rising video library, monitoring the engagement of every person viewer, and growing distinctive customized video reviews that lend a hand take hold of other people’s consideration,” stated Michael Ballard, senior supervisor of virtual advertising at Lenovo. “The brand new integration with Adobe Advertising and marketing Cloud will lend a hand us scale our video advertising systems in an effective and regulated means whilst having access to the insights and intelligence we want to make higher choices at the content material we’re generating.”
The skyrocketing expansion of on-line video has created large alternatives for entrepreneurs, however top-of-the-line technique to get price out of a video advertising program is to combine video analytics and target audience viewing information with different advertising gear the place it may be considered in context and made actionable. As an example, merely understanding {that a} explicit prospect watched a video to the top is fairly fascinating, however the knowledge turns into extra helpful when put within the advertising cloud and considered within the context of the entire different interactions that exact has had with the seller. That may be a crucial step to serving to entrepreneurs prioritize leads and transfer them in the course of the purchasing adventure.
To be told extra about Vidyard’s integration with Adobe Advertising and marketing Cloud, seek advice from us at Kiosk #29 within the Innovation Exhibit at Adobe Summit or take a look at this hyperlink: www.vidyard.com/adobe
About Adobe Advertising and marketing Cloud
Adobe Advertising and marketing Cloud empowers firms to make use of large information to successfully succeed in and have interaction shoppers and possibilities with extremely customized advertising content material throughout gadgets and virtual contact issues. 8 tightly built-in Answers be offering entrepreneurs a whole set of promoting applied sciences that target analytics, internet and app revel in control, trying out and concentrated on, promoting, target audience control, video, social engagement and marketing campaign orchestration. The tie-in with Adobe Inventive Cloud makes it simple to briefly turn on inventive property throughout all advertising channels. Hundreds of manufacturers international together with two thirds of Fortune 50 firms depend on Adobe Advertising and marketing Cloud.
About Vidyard
Vidyard (Twitter: @Vidyard) is the {industry}’s main video advertising platform that is helping entrepreneurs pressure effects and ROI with on-line video content material. With Vidyard, shoppers can upload video to their internet sites in mins, get real-time analytics, syndicate video to social networks and YouTube, create calls to motion, optimize seek engine hits, seize leads, and emblem their participant skins all from one position. Vidyard integrates with key advertising automation and CRM gear to ship user-level video engagement information, turning perspectives into gross sales.
Media Touch:
Brad Hem
Telephone: (281) 543-0669
press@vidyard.com