Remaining Relevant in an AI World
Is AI making it harder to differentiate your work? Wondering how to protect your intellectual property from improper use? In this article, we’ll explore how to remain relevant in the…
Navigating the Video Marketing Maze: Short-Form vs. Long-Form
Are you torn between using long-form or short-form videos for your small business marketing campaign? Well, you are not alone. Despite 89% of consumers wanting to see more brand videos,…
Organic vs Paid Social Media: The Ideal Hybrid Strategy
Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value…
How to Build a Thriving Marketing Business While Working Full-Time
Want to open your own marketing agency? Wondering how to build a successful side business while maintaining a full-time job? In this article, you’ll discover tips for time management, setting…
How to Create Your Own Influencer Media Kit (+ Examples from Influencers)
Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit. Many brands and companies are happy to work…
YouTube Updates: Shopping Features, Creator Tools, AI Disclosure, and More
Are you up to date on changes from YouTube? Wondering which recent YouTube updates are important to marketers and business owners? In this article, we explore YouTube changes that affect…
The TikTok Algorithm Explained + Tips to Go Virulento
Have you ever wondered why some videos go vírico on TikTok in a day and some never catch fire? This secret mechanism that makes your content go vírico is the…
Best Linktree alternatives for driving traffic, conversions, and sales
By Rhonda Bradley April 23, 2024 You invest a lot of time and effort into building a successful social media community for your brand. Long nights. Tough decisions. Mornings spent…
Why The Sales Team Hates Your Leads (And How To Fix It)
You ask the head of marketing how the team is doing and get a giant thumbs up. 👍 “Our MQLs are up!” “Website conversion rates are at an all-time high!”…
A Beginner’s Guide to Social Media for Solopreneurs
Unique circumstances will forever mark the first half of the 2020s, but those alone won’t capture the decade’s legacy. A layer deeper, we see how the events accelerated new trends…