By Kelsey Johnson February 8, 2022
RSS feeds are a easy and broadly obtainable software that may prevent time, improve your visibility, and enhance your productiveness.
RSS feeds are sometimes the only method to automate your advertising. For those who’re a podcaster, blogger, or journalist you possible have an RSS feed. For those who’re not utilizing it, you’re lacking out on an enormous alternative.
Anybody can make the most of RSS feeds — from enterprise house owners and managers to advertising managers and researchers.
We’ll cowl what precisely RSS feeds are. Plus, get 3 examples of how one can implement RSS feeds at present to save lots of time tomorrow (and enhance the way in which you do advertising).
Primarily, an RSS feed is an XML textual content file, created by an internet site, weblog, or podcast writer. It features a record of content material up to date in actual time, with probably the most not too long ago printed content material on the prime.
Every new entry on an RSS feed can embody issues just like the title, picture, description, hyperlink, and audio hyperlink — in addition to different related data.
You may get the latest data from any RSS feed by subscribing to it. Need to see what your weblog or podcast’s feed seems to be like? Plug it into an RSS reader, like Feedly or Feeder (each have free plans).
Sorts of RSS feeds
Subscribers to an RSS feed are in all probability superfans — they don’t need to miss a factor from that supply. For those who needed to create an inventory of solely the blogs, podcasts, and information articles from sources you already like — you possibly can.
Listed here are a couple of examples of the sorts of feeds you may need to subscribe to.
Weblog publish RSS feeds
A weblog publish’s RSS feed permits readers to remain up-to-date on the latest posts. Anybody can subscribe to all the things on the weblog, or only one class.
For instance, right here’s the RSS feed for the tech information firm FastCompany’s Work Life class (“fastcompany.com/work-life/rss”).
Whoa… that XML file can look fairly intense to some.
However don’t fear, all you want is to plug the URL “fastcompany.com/work-life/rss” right into a feed reader and it’ll present a accessible show of the latest articles:
Plug your individual weblog’s RSS feed, or your favourite content material – and plug it right into a feed reader to see the way it seems to be!
Podcasters are in all probability the most typical customers of RSS feeds today. That’s as a result of, to begin a podcast, you’ll want to submit your RSS feed to Apple Podcasts, Spotify, and different platforms to ensure that them to publish your episodes.
RSS feeds work the identical method for podcasts that they do for blogs — the feed is up to date with the podcast’s most up-to-date episodes on the prime. Folks within the podcast can subscribe to get the latest episodes.
For instance, right here’s the podcast RSS feed for 99% Invisible (“https://99percentinvisible.org/episode/podcast-episode/feed/“):
You probably have a podcast, don’t fear about creating an RSS feed for it. Your publishing platform — Captivate, Anchor, Libsyn, and so forth. — will create one for you.
Plug the URL 99percentinvisible.org/episode/podcast-episode/feed/ right into a feed reader and it’ll present a accessible show of the latest podcasts:
Information may be overwhelming or random if you attempt to eat all of it by way of social media or web sites. However when you’ve got a couple of sources you actually like, you need to use RSS feeds to maintain updated.
For instance, right here’s the RSS feed for The New York Occasions: https://rss.nytimes.com/companies/xml/rss/nyt/homepage.xml
Plug this into your feed reader, and also you’ll see an inventory of the latest information articles from The New York Occasions:
It was once extra widespread for RSS for use with a reader to create a feed of your favourite content material. However most individuals are very joyful studying about information, blogs, and podcasts on Twitter, Fb, Instagram, or different social media.
However we’ve received a secret. There are literally a ton of different methods you need to use RSS feeds — to save lots of time and enhance your advertising. Listed here are our three favorites.
Finishing 1 advertising activity is quick and simple. It solely takes a couple of minutes to ship 1 Tweet, write 1 e-mail, publish 1 video on Fb, and so forth. However these couple of minutes add up over time.
Posting about your new podcast, weblog publish, or YouTube video on 5 social media platforms plus sending it in an e-mail can imply hours of labor or extra per week.
That’s the place automation is available in! You possibly can really “set and neglect” automations utilizing RSS feeds. They prevent tons of time daily on advertising.
Listed here are 3 locations to get began:
Mechanically add your most up-to-date posts, podcasts, movies, and merchandise in your emails
Do you ship a welcome marketing campaign? An deserted cart e-mail? Automated evaluate request emails?
Need to embody current weblog posts without having to replace your automations every time? RSS feeds are the reply.
You possibly can really add an RSS feed to your emails. At any time when the e-mail is distributed — whether or not instantly or in 6 months — it’ll embody the latest content material out of your feed.
Right here’s the way it works in AWeber:
1. Create a brand new draft Message or open an current Message.
2. Drag and drop the RSS ingredient into your e-mail:
3. Then, add an RSS feed or just your YouTube account or your weblog’s URL into the sidebar.
You’ll be proven a number of feed choices:
4. From right here, you possibly can edit the way you need your feed to look.
Select the variety of feed objects, format, coloration, class, and what you need to present — picture, description, creator, date, and so forth.
5. After getting your feed the way you need it, ship your e-mail!
Bonus: Promote Your Latest Etsy Retailer Merchandise
Do you know that your Etsy retailer has an RSS feed too? You will discover it by plugging your retailer’s person identify into this URL:
I did simply that with an instance retailer that makes clocks. See how I plugged the feed URL right into a message draft in AWeber:
This could possibly be a weekly or month-to-month e-mail that goes out to all of your subscribers, prospects, and followers. That method, the folks almost certainly to purchase your stuff will know what’s new. However you get to skip the work copying and pasting merchandise into your emails!
Automate social posting utilizing RSS feeds and Zapier
You possibly can arrange an automatic course of that publishes your new weblog publish, podcast episode, or YouTube video.
Right here’s how:
1. There are numerous instruments you need to use to arrange this automation.
We’ll use Zapier (it’s free).
Signal into your Zapier account and click on to create a brand new Zap. Below the “Set off” seek for RSS by Zapier.
2. Set the brand new set off occasion to “New merchandise in feed.” Then add your RSS feed url and check the set off. Click on proceed.
3. Below the “Motion,” seek for the social media platform you need to publish to.
Right here I selected Twitter:
4. Select “Create a Tweet,” signal into your Twitter account, after which arrange the message you need to ship utilizing dynamic components from the RSS feed.
For instance, to publish a brand new Tweet each time the Market Your Genius Podcast publishes, I might create a message that claims “New episode! Episode identify, episode hyperlink, #advertising.”
Right here’s how that appears in Zapier:
Save and check your new Zap! Right here’s the way it seems to be in my Twitter feed:
5. At this level, be sure you flip in your Zap and then you definately’re completed.
From right here on out, each new podcast episode (or weblog publish or YouTube video) will robotically be printed in your Twitter account after it’s launched.
Set this up for all of the social media channels you utilize.
After new content material is added to your RSS feed, it’ll be posted on Twitter, Fb, LinkedIn, Pinterest, Instagram, and extra. It could actually even be posted on Medium and Reddit! (Observe: it’s a must to arrange a separate automation for every social media account.)
As soon as that is arrange you’ll undoubtedly discover the time you get again in your week.
Sustain on business developments out of your favourite specialists
Let me pose a dilemma:
For those who’re like me, you’ve not less than 5 channels sending you data. In my case it’s Twitter, LinkedIn, e-mail newsletters, Instagram tales, Fb teams… the record goes on.
However, maintaining on the information may be extremely helpful for creating content material — by way of social or e-mail. And figuring out developments is usually knowledgeable necessity.
So when you’ll want to do business analysis that will help you write your subsequent publication or social publish, why not use an RSS feed reader, like Feedly. It could actually assist you to keep targeted and get data from sources catered particularly to your occupation.
Right here’s how you can get your analysis began in just some minutes:
- Determine a couple of enterprise sources that publish breaking information in your business. Discover their RSS feeds. Listed here are a couple of examples:
CNN’s RSS Feed (for journey particularly): http://rss.cnn.com/rss/cnn_travel.rss
The LawSites Weblog RSS Feed (for authorized expertise information): https://www.lawsitesblog.com/2010/feed
TechCrunch Weblog RSS Feed (particularly when it has the tag “Tesla”): https://techcrunch.com/tag/tesla/feed/
- Create 1 or extra classes in your favourite free feed reader. Add all of the RSS feeds you collected within the applicable class.
- Put aside time every day or weekly to signal into your feed reader and scan by the current content material out of your sources.
- Make notes on articles you need to learn, matters it’s possible you’ll need to write about in your publication, and developments to look at for
There are 3 causes RSS feeds with a reader work higher than social media for analysis:
- Bypass the algorithm. Don’t let a social media software inform you what it thinks is the most well-liked or attention-grabbing. You possibly can see all the things written by the supply you already belief.
- Keep away from distraction. Study what’s occurring in your business with out shedding focus as a result of ineffective developments or shiny adverts.
- One supply solely. Your blogs and podcasts might publish on loads of platforms — however they don’t all publish on all of them on a regular basis. Get the content material you need to see in a single place.
Grow to be an RSS feed professional. Attempt the following tips for utilizing your individual RSS feed(s) and others to take your newsletters and social media advertising from commonplace to glorious. Plus, save your self a while!
Need to check out utilizing RSS feeds in your publication or gross sales emails? You possibly can, utilizing AWeber’s drag-and-drop e-mail builder. Arrange a free account at present.