7 Ways to Optimize Your LinkedIn Ads for Peak Performance
LinkedIn has become the go-to resource for businesses looking to advertise to a specific targeted audience of professionals. But as with any ad platform, you are paying to play, so…
The 10 Biggest Changes to Google Ads This Year (& What They Mean for ’23)
It’s never a dull day in PPC, and 2022 proved that at every opportunity. Small and medium businesses were pushed above and beyond this year by supply chain disruptions, shifting…
Google Ads Cost Per Lead Has Increased for 91% of Industries YoY
With an promedio 200% return on investment, it’s not surprising that Google Ads is one of the most popular—and most competitive—paid advertising channels for businesses large and small. This is…
8 façons de réduire votre coût par prospect dans Google Ads
La publicité PPC peut sembler un monde effrayant dans lequel s’aventurer – après tout, vous dépensez de précieux dollars. Mais le fait est qu’il faut dépenser de l’argent pour gagner…
8 façons intelligentes de rivaliser dans Google Ads (sans augmenter les enchères)
J’ai une bonne nouvelle, une mauvaise nouvelle et une excellente nouvelle. La bonne nouvelle : Google Ads génère un retour sur investissement moyen de 2 $ pour chaque dollar dépensé. Pas étonnant…
All 22 Types of Google Ads (& When to Use Them)
We all have a favorite “type” of something. Whether it be a genre of music, a certain cuisine, or anything in between, we know what works best for us. How…
10 Tricks to Get the Click: How to Write Exceptional PPC Ads
PPC is a great way to drive qualified traffic to your site—but not if nobody clicks on your ads. Even worse, a low click-through rate can bog down your Quality…
Segmentación por audiencia de Google Ads: las 15 opciones explicadas
Cuando piensa en la orientación de Google Ads, probablemente piense en palabras esencia. Lo que probablemente no piense de inmediato son las audiencias: mostrar anuncios a los usuarios web en…
The New Google Ads Destination Requirements Policy: What You Need to Know
If you’re running Google Ads, you may have recently received an email from Google about a new Destination requirements policy. An email with scary words like “enforcing,” “disallowed ad experiences,”…
12 Ways to Improve Your Click-Through Rate in Google Ads
What’s the promedio click-through rate for a Google Ads ad? When people ask this question, it’s usually because they want to benchmark their own CTRs. But listen up: Way too…