Product-led progress pushed by the basic shift of companies towards inside gross sales and the usage of video for digital promoting, digital advertising and marketing, and distant work
KITCHENER, Ontario – February 16, 2022 – Vidyard, the main video platform for companies, as we speak introduced that greater than 12.5 million individuals throughout 250,000 firms are actually utilizing its video messaging and video internet hosting instruments.
As Vidyard continues to speed up popping out of the pandemic and the worldwide reopening of the financial system, the corporate noticed its buyer base broaden by greater than 300% yearly. The corporate now sees a report variety of every day consumer sign-ups of greater than 4,500 individuals per day, a 60% enhance 12 months over 12 months. Vidyard’s product-led progress drives the corporate to exceed trade benchmarks for SaaS-based enterprise enlargement, resembling free-to-paid conversion, activation charge, and stickiness ratio, as set by OpenView.
Vidyard’s progress comes amid a basic shift by excessive tech, SaaS, monetary companies, skilled companies, and different industries in how they method gross sales, advertising and marketing, and distant work. A McKinsey examine on How COVID-19 has modified promoting fashions discovered that the effectiveness and endurance of distant gross sales and digital channels is excessive. 83% of B2B decision-makers really feel the brand new promoting fashions are as efficient as, or more practical than, pre-COVID-19 fashions. Actually, these B2B determination makers overwhelmingly consider these shifts will persist, even when the pandemic is over.
“Our continued momentum is a testomony to Vidyard’s concentrate on serving to companies succeed with video in an more and more digital world,” stated Michael Litt, co-founder, and CEO of Vidyard. “After 10 years in enterprise following the corporate’s exit from Y Combinator, it’s thrilling to see how companies are increasing their use of asynchronous video as they rework from area gross sales to inside promoting and from in-office workers to distant work environments.”
Companion Ecosystem Growth
In 2021, Vidyard expanded its ecosystem with new partnerships and integrations with main know-how and repair suppliers. Vidyard launched key integrations with main gross sales know-how platforms, together with Gong, Proposify, and the Salesforce Excessive Velocity Gross sales of instruments serving to gross sales groups leverage video messaging and video analytics from their first outreach to their remaining gross sales proposal. Vidyard’s new partnership with Theta Lake ensures safety and compliance for video customers in monetary companies and different regulated industries. Vidyard additionally joined forces with world leaders in gross sales coaching and gross sales know-how implementation, together with Company Visions, JB Gross sales, RAIN Group, Gross sales Gravy, Sandler, and Skaled, to assist gross sales groups worldwide maximize their returns on video messaging deployments.
Asynchronous Video Goes Mainstream
Whereas main firms are altering how they promote utilizing video, main collaboration platforms are adopting asynchronous video. To satisfy the brand new calls for and expectations of recent enterprise professionals, Slack, Dropbox, LinkedIn, LogMeIn, and others are serving to to raise the class and allow the usage of video as a communication software past simply video calls.
As a cross-platform video creation, messaging, and internet hosting answer, Vidyard permits enterprise professionals to reap the benefits of utilizing video in all places they work, whether or not by way of their favourite collaboration platform, gross sales engagement or CRM software, desktop app, electronic mail, chat, social media, browser, cell gadget, or different digital channels for each inner and exterior communications.
Vidyard Makes Sustainability Commitments
With the expansion of the enterprise comes larger alternative for Vidyard to offer again to the communities it serves and assist make the world just a little greener. Constructing on its intensive giveback applications and participation within the Pledge 1% program, Vidyard lately launched a number of new sustainability initiatives, together with partnering with the non-profit group One Tree Planted on its tree reforestation initiatives worldwide. Vidyard has dedicated to planting over 3,000 timber this 12 months to replicate its rising world group and assist offset its complete carbon footprint.
About Vidyard
Vidyard is the main video platform for companies. Greater than 250,000 firms use its video messaging and video internet hosting instruments to interact their clients and prospects extra successfully. Vidyard permits enterprises throughout excessive tech, SaaS, monetary companies, skilled companies, and different industries to make use of asynchronous video to rework their method to distant gross sales, advertising and marketing, and customer support. Enterprise professionals can use Vidyard in all places they work, on any digital platform, to create and share customized movies to ship their message in a extra private and impactful approach by means of its free and professional instruments. Join Vidyard without cost: /free.
Media Contacts:
Josh Swarz, Huge Valley Advertising and marketing for Vidyard – press@vidyard.com
Sarah Duckett, Public Relations & Communications, Vidyard – sarah.duckett@vidyard.com