Vidyard adoption grows 250% spurred by enterprise adoption of video by gross sales and advertising and marketing groups throughout monetary providers, skilled providers, excessive tech, journey, and different industries
KITCHENER,Ont. – June 10, 2021 – Vidyard, the main video platform for companies,in the present day introduced a yr of record-breaking progress, new product choices, and an expanded associate ecosystem as demand for video instruments for digital promoting and digital advertising and marketing continues to surge.
Wrapping up its most profitable fiscal yr within the firm’s historical past, Vidyard added greater than 5,000 new enterprise and enterprise clients with greater than 7 million customers throughout its platform. Adoption of its video messaging and display screen recording instruments elevated by greater than 250% as gross sales and advertising and marketing groups throughout excessive tech, SaaS, monetary providers, skilled providers, and different industries develop their use of asynchronous video for distant gross sales, advertising and marketing, and customer support.
Because the pandemic drove industries across the globe to speed up their digital transformations, corporations turned to Vidyard’s options to interact their clients and prospects extra successfully. Corporations have tailored to utilizing distant human interactions to attach with clients, whereas patrons have expressed they like this technique as a result of ease of scheduling, flexibility, and journey and bills (T&E) financial savings. Even with the worldwide reopening of the economic system, Vidyard believes these adjustments in how enterprise will get achieved are right here to remain.
“The brand new period of video in enterprise has arrived,” mentioned Michael Litt, co-founder and CEO of Vidyard. “Main corporations throughout industries are maturing their use of video know-how and embracing a video-first strategy to gross sales and advertising and marketing. The cultural obligations of conventional work and the way patrons and types work together have modified without end. The enterprise video market is energized, and we’re enthusiastic about Vidyard’s alternative to develop with it quickly.”
Prospects Embrace a Video-First Method
The report yr included new and expanded buyer relationships with {industry} leaders together with Advisor Group, Anaplan, Ceridian, Coveo, Jumio, ScentAir, Thryv, Udemy, and Yell. Half of Vidyard’s income got here from the enterprise. Vidyard additionally expanded its vertical footprint with new clients within the monetary providers, skilled providers, training, manufacturing, journey, and healthcare markets.
“As a world chief in human capital administration know-how, we acknowledged way back that video was going to be a key a part of how we ship messages to our clients,” mentioned Andrei Vexler, director of video advertising and marketing at Ceridian. “We’ve been utilizing Vidyard as a key a part of our video advertising and marketing technique to scale our use of video and to trace essential metrics associated to achieve, resonance and ROI. With our continued progress, we’ve expanded our use of Vidyard throughout our gross sales groups to attach with distant patrons in additional impactful methods with one-to-one personalised movies. The outcomes have been far-reaching, together with serving to us stand out with new prospects, extra clearly clarify our worth proposition, and construct higher relationships once we can’t be there in individual.”
Many Vidyard clients have reallocated a portion of their T&E financial savings and invested in video applied sciences. This previous yr, one Vidyard buyer dramatically slashed its enterprise journey finances for its gross sales staff whereas quintupling its each day gross sales interactions with clients at 10% of the associated fee.
Integration with Main Collaboration and Gross sales Platforms
Vidyard is shortly turning into the popular video messaging device built-in into main collaboration and gross sales platforms. Vidyard’s latest integration with Slack permits customers to reinforce staff collaboration by recording movies and sending them straight as messages inside Slack utilizing Vidyard’s instruments.
At this time, the corporate is broadly releasing its new Vidyard LinkedIn integration. As an replace to its common Vidyard Google Chrome extension, the Vidyard LinkedIn integration is a free resolution that extends Vidyard’s capabilities wherever customers work. LinkedIn is a important channel for salespeople to seek out and nurture clients. With the recognition of video rising on LinkedIn, Vidyard now makes it simple for salespeople to report and ship a video proper inside the LinkedIn message composer. With one click on, report with a webcam and/or display screen share, or insert an already recorded video, then ship it off to a LinkedIn contact and get notified when considered.
Buyer suggestions on the LinkedIn integration has been overwhelmingly constructive, with gross sales leaders from Adobe, Happeo, and others expressing how effectively the instruments work collectively.
“I like how I can use it in LinkedIn and Outreach as a result of I feel that’s probably the most essential issues for me. It really works with the instruments I’m utilizing now with out creating points or issues,” mentioned Sterling Frandsen, enterprise growth consultant for Adobe.
“I’m a coach for SDRs and know that video is important to getting a response from somebody. I like having Vidyard in my LinkedIn message composer as a result of it makes it simple so as to add a video when messaging with somebody; whether or not I’m making a display screen recording to present suggestions, wish to add and share a coaching video, or wish to get report a fast thanks for somebody,” mentioned Neil Bhuiyan, gross sales growth supervisor, EMEA for Happeo.
“Video prospecting outcomes make up half of my pipeline, and Vidyard has been my go-to for the previous three years. The one battle I bumped into was getting my inventive prospecting movies into LinkedIn inboxes in an environment friendly method,” mentioned Ryan Scalera, account government, for Dooly.ai. “This Vidyard replace has me sending them from my desktop with ease! Already booked two conferences within the first few days of making an attempt it out.”
“LinkedIn is without doubt one of the most utilized channels for salespeople to interact prospects in conversations. Once you mix the facility of LinkedIn with the extraordinarily excessive effectiveness of video prospecting, you create a contemporary and profitable digital promoting technique,” mentioned Daniel Disney, managing director for The Each day Gross sales and writer of The Final LinkedIn Gross sales Information. “As a long-time person of each Vidyard and LinkedIn, bringing them collectively creates probably the most impactful prospecting strategies out there in the present day.”
Along with its new LinkedIn integration, Vidyard lately launched its free Vidyard Desktop Apps for Mac and Home windows to allow any enterprise skilled to report and share customized HD movies straight from their desktops. The newest providing works seamlessly with Vidyard’s current browser extensions for Google Chrome and Microsoft Edge, its cell apps for iOS and Android, and its seamless integrations with HubSpot, Salesforce, Outreach, SalesLoft, Xant, MixMax, VanillaSoft, Groove, and different main gross sales instruments. Vidyard is continuous to democratize using video for gross sales groups and enterprise professionals, making it simple to report and ship customized movies from wherever.
New Accomplice Program with the World’s High Gross sales Trainers
Because the significance of video in gross sales has continued to rise, Vidyard is establishing partnerships with the world’s main gross sales coaching organizations to carry personalised video coaching and know-how to gross sales groups all over the place.
At this time, Vidyard is formally launching its new Gross sales Coach Accomplice Program, which brings collectively best-in-class providers with its industry-leading software program to assist salespeople go additional with the facility of video. Premium companions equivalent to The RAIN Group, Gross sales Gravy, Company Visions, and Sandler Coaching are all part of the launch of the brand new program, which incorporates different main gross sales trainers equivalent to #SamSales, On The Ball Ventures, In The Funnel Gross sales, Skaled, RevShoppe, SalesIQ, Gross sales Labs, Harris Consulting Group, Scott Leese Consulting, Gross sales For Life, CTS Options, and Blissful Prospecting.
“Gross sales Gravy is a giant believer in video, and by partnering with Vidyard, we might be increasing our video-for-sales coaching choices as part of Gross sales Gravy College,” mentioned Jeb Blount, CEO of Gross sales Gravy. “As a gross sales and prospecting device, video messaging is unparalleled. No different asynchronous communication channel can rival its outcomes. We might be working carefully with Vidyard to create new Digital Promoting workshops to make sure our college students can entry Vidyard’s best-of-breed instruments and assist them undertake and achieve success with video.”
“RAIN Group has been laser-focused on digital promoting because the pandemic hit. We have been one of many first to conduct a world research on the subject with the outcomes featured within the Amazon bestseller Digital Promoting,” mentioned Mike Schultz, president of RAIN Group. “We’re excited to associate with Vidyard to include its top-rated video instruments into our full digital promoting curriculum throughout all phases of the gross sales course of, to assist gross sales reps construct relationships, differentiate themselves, and win gross sales remotely.”
Opening New Collaboration Middle, Increasing Government Workforce
Throughout the yr, Vidyard has additionally shifted to turn out to be a digital-first group and can open the doorways to its new collaboration heart in Kitchener, Ont., later this yr to help a hybrid work surroundings. The enterprise has grown to just about 300 staff throughout six nations, with key new hires together with new vice presidents of economic planning and evaluation, product, and alliances.
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About Vidyard
Vidyard helps companies and professionals join with their audiences in an entire new method by way of participating, personalised, and measurable video experiences. By means of its international video internet hosting and analytics platform, Vidyard empowers companies like LinkedIn, Zycus, League, Stanley Black & Decker, and others to remodel their strategy to advertising and marketing, gross sales, and company communications. Vidyard helps any enterprise skilled create and share customized movies to ship their message in a extra private and impactful method by way of its free and professional instruments. 1000’s of companies and tens of millions of individuals world wide depend on Vidyard for his or her video wants. Join Vidyard without cost: https://www.vidyard.com/free.
Media Contact:
Dave Reddy, Large Valley Advertising and marketing for Vidyard – press@vidyard.com
Sarah Duckett, Public Relations & Communications, Vidyard – sarah.duckett@vidyard.com