State of Digital Promoting Report reveals distant gross sales professionals leveraging custom-recorded video are extra productive and engaged with prospects
KITCHENER, Ontario – September 22, 2021 – Vidyard, the main video platform for companies, in the present day launched its State of Digital Promoting Report, revealing how gross sales professionals are utilizing video all through the gross sales course of and its impression on gross sales crew productiveness and outcomes. The examine discovered that greater than 70% of gross sales reps who leverage custom-recorded video within the digital gross sales course of expertise larger prospect engagement and almost half report much less turnaround time to shut a deal.
The State of Digital Promoting Report, performed in June by Demand Metric, relies on a survey of greater than 600 gross sales leaders throughout quite a lot of industries and requested them in regards to the pervasiveness, impression and potential of video-powered digital promoting. The report discovered that over two-thirds of sellers plan to proceed working distant or hybrid for the long-haul and video helps them do their jobs higher. Greater than 70% of respondents famous that custom-recorded video performs higher than text-based emails, and has elevated response charges.
“Till lately, digital promoting was a rarity, nevertheless it’s now ubiquitous with promoting and an important ability for each gross sales skilled to have of their toolkit,” stated Tyler Lessard, Chief Video Strategist and VP Advertising and marketing at Vidyard. “This report reveals the depth of what video is doing for gross sales leaders – not solely is video serving to gross sales reps meet their objectives, nevertheless it’s growing productiveness and increasing their long-term efficiency potential.”
As digital and hybrid work has elevated throughout industries, the response charges to text-only communication are reducing. However video helps to curb this development. The examine additionally discovered:
- Practically half of gross sales professionals leverage custom-recorded video of their gross sales course of. And 53% of these not presently utilizing video plan to take action quickly.
- Practically half of gross sales reps who leverage custom-recorded video report that it has shortened their deal cycle.
- Over half of gross sales professionals who leverage custom-recorded video report that it has elevated their shut charges.
- Over 70% of gross sales professionals report that custom-recorded video performs higher at producing opens, clicks and responses than text-based emails.
- Practically 60% of gross sales professionals who use custom-recorded video report that it has elevated their productiveness.
Gross sales professionals are partially profitable due to their capacity to attach with prospects in a human approach, which video permits them to do. As a latest Vidyard examine discovered, text-based emails solely create unfavorable feelings, making prospects much less prone to have interaction. Nevertheless, video acts as a welcome break to the text-heavy in-box. Individuals bear in mind video content material higher than textual content and could also be way more prone to act on a video message than a textual content message. And with asynchronous video, prospects can take up data on their time, solely growing their optimistic response to the gross sales relationship.
For gross sales groups planning to implement custom-recorded video or these on the fence, the report supplies suggestions on the best way to get began or optimize video for digital or hybrid promoting:
- Experiment with custom-recorded video, beginning on a small scale.
- Make video for gross sales a crew exercise, so people don’t really feel as if they’re going by a brand new course of on their very own.
- Spend money on a video product that’s constructed particularly for gross sales, since these instruments assist gross sales reps maintain observe of alternatives higher and supply viewing information for a custom-made method.
For extra insights on video tendencies and to dive deeper into the info, please obtain the whole Vidyard State of Digital Promoting Report.
About Vidyard
Vidyard helps companies and professionals join with their audiences in a complete new approach by partaking, personalised, and measurable video experiences. Via its international video internet hosting and analytics platform, Vidyard empowers corporations like LinkedIn, Zycus, League, Stanley Black & Decker, and others to rework their method to advertising, gross sales, and company communications. Vidyard helps any enterprise skilled create and share {custom} movies to ship their message in a extra private and impactful approach by its free and professional instruments. Hundreds of companies and hundreds of thousands of individuals around the globe depend on Vidyard for his or her video wants. Join Vidyard free of charge:https://www.vidyard.com/free.
About Demand Metric
Demand Metric is a worldwide analysis and advisory agency that helps advertising professionals with major analysis and benchmark experiences, know-how analysis and recommendation, consulting providers, coaching, and software program. Demand Metric’s core focus is to assist B2B
advertising organizations develop income by operationalizing one of the best practices found in our analysis. To be taught extra, go to www.demandmetric.com.
Media Contacts:
Josh Swarz, Massive Valley Advertising and marketing for Vidyard – press@vidyard.com
Sarah Duckett, Public Relations & Communications, Vidyard – sarah.duckett@vidyard.com