Sequence C financing led through Battery Ventures will lend a hand Vidyard additional innovate in video analytics and buyer insights throughout all sides of a trade.
KITCHENER, Ontario – January 26, 2016 – Vidyard, the video platform that is helping companies flip audience into shoppers, lately introduced it has closed a $35 million (USD) Sequence C financing led through Battery Ventures with participation from present traders Bessemer Challenge Companions, Salesforce Ventures, OMERS Ventures, iNovia Capital and SoftTech VC. The corporate will use the budget to increase new merchandise to lend a hand companies amplify their use of video for buyer engagement and faucet into the virtual frame language of on-line audiences.
Video is one among the most up to date traits in virtual advertising and marketing, now accounting for 64 p.c of all Web visitors. Cisco predicts that quantity to upward push to 80 p.c through 2019. In April, Fb shared that greater than 4 billion movies had been performed on a daily basis on its platform on my own, and through September that quantity had doubled to eight billion. In B2B markets, over 90 percentof companies say video is changing into extra necessary, 69 p.c are expanding investments in video this yr, and 80 p.c at the moment are dedicating in-house assets to video manufacturing. Vidyard – whose video platform is helping advertising and marketing and gross sales groups spice up engagement of their video content material, observe person viewing actions, and file on video ROI – noticed exponential expansion in marketplace call for and usage of its platform in 2015.
“Video is revolutionizing advertising and marketing, and Vidyard is obviously innovating on this house,” stated Michael Brown, normal spouse at Battery Ventures. “We’re satisfied that video won’t best develop as a strategic platform for advertising and marketing and gross sales, but in addition as a vital answer for different trade purposes throughout each trade. Vidyard can lend a hand companies understand the total attainable of video, now not simply as a content material medium, however as an implausible supply of commercial analytics and buyer perception.”
Brown will sign up for Vidyard’s board of administrators.
Buyer Luck Fuels Expansion of Video Platform Marketplace
In 2015, for the second one yr in a row, Vidyard’s earnings tripled and its selection of workers doubled. Participation in its annual House Camp video advertising and marketing summit tripled year-over-year, and its rising base of consumers now contains:
- 24 of the highest 100 international instrument firms (supply)
- Greater than 500 companies the use of video analytics inside advertising and marketing automation and gross sales clouds
- World leaders together with Honeywell, Lenovo, LinkedIn, Cision, BMC Device, Citibank and MongoDB
“Video represents an enormous alternative for companies to force larger engagement with their message and to make use of second-by-second viewing knowledge to grasp the virtual frame language of attainable consumers,” stated Michael Litt, CEO and co-founder of Vidyard. “We’re excited to lend a hand our shoppers amplify their use of video content material and analytics throughout each aspect in their companies, and we’re overjoyed through the consequences they’re seeing on a daily basis within the box.”
Vidyard shoppers have now used video content material and viewer engagement knowledge to:
- Establish greater than 35 million new trade leads
- Faucet into the virtual frame language of greater than 200 million consumers
- Spice up engagement in advertising and marketing and gross sales campaigns through greater than 500 p.c
“Actual energy in trendy advertising and marketing comes from working out virtual purchasing indicators and the use of them to connect to the best message on the proper time,” stated Meagen Eisenberg, CMO at MongoDB, a Vidyard buyer. “Having the ability to observe, proper right down to the second one, how lengthy a purchaser engages in a message, we will acquire quick perception into what they’re desirous about and the place they’re within the purchasing adventure. The usage of precise engagement knowledge to discover purchasing indicators is the most important idea, and person who units the bar for the place advertising and marketing is heading.”
Product Innovation Drives Video ROI
The financing comes only one yr after Vidyard raised an $18 million Sequence B financing led through Bessemer Challenge Companions. Thus far, Vidyard has raised greater than $60 million. Along with file expansion, 2015 noticed Vidyard’s acquisition of Transfer Merge and expanded product choices together with:
- Enhanced integrations with Marketo, Oracle Advertising and marketing Cloud, Act-On, Adobe Advertising and marketing Cloud, and Salesforce
- Vidyard for Gross sales for prospecting, teaching and promoting with customized movies and video analytics
- Customized Video for 1:1 personalization of selling and gross sales movies
- Vidyard Reside for reside streaming with built-in viewer monitoring and lead era equipment
- Vidyard for Salesforce Group Cloud for video-based collaboration and coaching
Vidyard joins different marketing-technology firms that Battery has funded, corresponding to ExactTarget, Bluekai, FreeWheel, Marketo, Neolane and Omniture.*
To be told extra about Vidyard, please consult with www.vidyard.com.
*For a complete checklist of all Battery investments and exits, please click on right here.
About Vidyard
Vidyard (Twitter: @Vidyard) is the trade’s main video platform for trade that is helping advertising and marketing and gross sales groups generate extra pipeline and ROI with on-line video content material. With Vidyard, companies can leverage video as an built-in a part of advertising and marketing and gross sales systems, and video analytics for buyer insights and video ROI reporting. Vidyard powers video advertising and marketing and video promoting systems for twenty-four of the highest 100 instrument firms on this planet.
About Battery Ventures
Battery strives to spend money on state of the art, category-defining companies in markets together with instrument and products and services, Internet infrastructure, e-commerce, virtual media and business applied sciences. Based in 1983, the company backs firms at phases starting from seed to personal fairness and invests globally from workplaces in Boston, the San Francisco Bay House and Israel. Apply the company on Twitter @BatteryVentures, consult with our site atwww.battery.comand discover a complete checklist of Battery’s portfolio companieshere.
Media Touch:
Brad Hem
Telephone: (281) 543-0669
press@vidyard.com