Shannon Stubo brings greater than twenty years of Silicon Valley advertising and marketing and communications experience to Vidyard’s Board of Administrators.
KITCHENER, Canada (March 7, 2017) – Vidyard, the main video platform for enterprise, publicizes Shannon Stubo, has joined Vidyard’s board of administrators. Shannon, LinkedIn’s CMO and SVP of company communications, will assist information Vidyard’s fast expansion as the corporate drives the virtual transformation of organizations, together with advertising and marketing and gross sales groups, speaking via using on-line video.
During the last 20 years, Shannon has labored at 5 of the sector’s main generation firms: Intuit, Yahoo!, eBay, OpenTable, and LinkedIn the place she helped to construct new markets and expand class management on a world scale. Her experience will likely be particularly precious as Vidyard expands operations world wide and builds out its world spouse ecosystem to make stronger its rising undertaking customer-base. International leaders, together with Microsoft, McKesson, Lenovo, Cision, Citibank, MongoDB and Sharp, lately make a choice Vidyard as their main video platform to make stronger gross sales, advertising and marketing, customer support, and inside communications methods.
“Shannon and I proportion such equivalent visions and values, so I do know her steerage will likely be particularly precious to our advertising and marketing, communications, gross sales and product groups as we proceed to construct the most efficient visitor enjoy imaginable,” says Michael Litt, CEO at Vidyard. “She’ll be key in serving to us successfully scale our world staff, lead the marketplace with state-of-the-art merchandise, and in the end assist our shoppers prevail throughout the strategic use of on-line video.”
“Advertising and marketing and communications methods are converging, making the artwork of storytelling for firms extra essential than ever, and video is on the middle of that transformation,” mentioned Shannon. “However that is simplest one of the most the explanation why I sought after to get entangled with Vidyard. Now not simplest are they at the leading edge of this shift, however Michael stood out to me as anyone who places a top class on tradition and values, which we additionally do at LinkedIn.”
These days, Shannon leads the worldwide advertising and marketing and company communications groups at LinkedIn, the sector’s greatest skilled community at the Web. She joined LinkedIn in 2010 as its first VP of company communications. In 2015, she was once promoted to CMO and SVP of company communications, reporting immediately into LinkedIn CEO Jeff Weiner.
Previous to LinkedIn, Shannon held a management function at OpenTable, the sector’s main supplier of on-line eating place reservations the place she oversaw the corporate’s world communications methods. At eBay, Shannon was once VP, company communications, the place she oversaw eBay’s world communications technique, supplied government recommend, and instructed the manager staff, nation managers and different division heads on communications methods, messaging, and problems control. She additionally labored carefully with the CFO and investor family members staff on key monetary bulletins and occasions.
As a most sensible world communications government, Shannon has been identified on PRWeek’s Energy Listing, The Holmes Record’s Affect 100 and Industry Insider’s THE PR 50: The Best possible Communications Execs In Era for her roles in communications and advertising and marketing.
Lately, Vidyard was once named a pacesetter by means of The Forrester Wave™ On-line Video Platforms For Gross sales And Advertising and marketing, This fall 2016, which analyzed essentially the most vital suppliers within the area. The corporate additionally just lately introduced Vidyard GoVideo Endeavor, a business-class version of Vidyard GoVideo, the unfastened video-recording software that makes it simple for organizations to include the facility of video for personalised communications.
Extra Data:
About Vidyard
Vidyard is the video platform for enterprise that is helping organizations power extra earnings via using on-line video. Going past video web hosting and control, Vidyard is helping companies power higher engagement of their video content material, observe the viewing actions of every particular person viewer, and switch the ones perspectives into motion. International leaders similar to Microsoft, Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch audience into shoppers.
Press Touch:
Sandy Pell, Sr. Supervisor, Company Communications, Vidyard
press@vidyard.com
Headshot:
Vidyard provides LinkedIn CMO, Shannon Stubo, to board of administrators. Shannon brings greater than twenty years of Silicon Valley advertising and marketing and communications experience.