Hootsuite, Salesforce, Gainsight and others identified for cutting edge use of video
Kitchener, ON – October 20, 2015 –Vidyard, the video advertising and marketing and analytics chief, nowadays introduced the winners of the 2015 Video Advertising Awards (VMAs), spotting trendy advertising and marketing and gross sales groups which might be the usage of video content material strategically to generate extra earnings.
“Cutting edge entrepreneurs are more and more the usage of video to entertain and have interaction their audiences,” mentioned Vidyard CEO and co-founder Michael Litt. “However what’s in reality thrilling is they aren’t preventing there. Along with growing killer content material, they’re being attentive to engagement knowledge, integrating with different advertising and marketing and gross sales gear, and using genuine effects for his or her companies.”
Listed here are the winners and finalists in each and every VMA class:
Video Advertising Have an effect on Award
Winner: Hootsuite
Finalists: Payscale, Pardee Houses / LJG Companions / Hapyak
Hootsuite was once identified for 2 inventive and artful video campaigns that generated important industry affect. The primary, “Recreation of Social Thrones,” larger emblem consciousness thru social stocks and media protection of the video. It additionally larger site visitors to Hootsuite’s YouTube channel, weblog and Signal Up pages. In the second one video, “Imply Tweets,” Hootsuite staff learn imply tweets about its product person interface so as to announce new updates.
Effects: “Recreation of Social Thrones” was once considered just about 1.5 million occasions and shared greater than 53,000 occasions on social media. It was once featured in articles in Time Mag, Rapid Corporate, Salon, AdAge and Adweek. “Imply Tweets” won greater than 90,000 perspectives.
Absolute best Built-in Video Advertising Marketing campaign
Winner: Gainsight
Finalists: Workfront, Tintri
Yearly, Gainsight invests thousands and thousands of greenbacks into Pulse, its convention for the buyer good fortune business. The corporate constructed video into its occasion method to force registrations, memorialize the revel in of the development (on and off-stage) and host a post-event workshop to dive deeper into the preferred classes.
Effects: The movies larger consciousness of Gainsight’s business convention, drove registrations for the development, supplied content material for occasion follow-up communications and constructed momentum for subsequent yr’s convention. Additionally they created internet new leads for the gross sales funnel, helped take offers off the desk on account of the convention and drove a top NPS ranking for the development.
Gross sales and Advertising Alignment Award
Winner: Zuora
Finalists: Esna, Matthews Asia
Zuora produced buyer testimonial movies on its most important offers to percentage with attainable shoppers in addition to to encourage and inspire the gross sales workforce.
Effects: The movies had been so efficient at inspiring gross sales that the gross sales workforce began generating its personal movies to percentage with shoppers. They have got embraced the concept that a video creates a non-public connection, irrespective of its high quality.
Video Advertising Tech Stack Award
Winner: Lattice Engines
Finalists: Cetera Monetary, LeadMD
Lattice Engines makes use of video widely all the way through the purchasing adventure and has invested in a era stack that permits them to maximise engagement in content material, observe audience to toughen lead scoring and nurturing, empower gross sales with buyer insights and perceive the ROI of video investments. Lattice Engines creates its movies and uploads them into Vidyard, which integrates with Marketo to permit them to attain leads and create fascinating moments which might be synched with Salesforce. Lattice Engines additionally makes use of campaigns in Salesforce so they may be able to use Complete Circle Insights to look which movies affect the pipeline and at which level. They use that knowledge to tag movies to percentage with the gross sales workforce to cross directly to shoppers and possibilities thru KnowledgeTree, its gross sales enablement software. Lattice Engines then amplifies the movies’ succeed in on social with GaggleAMP and Hootsuite thru electronic mail by the use of Marketo.
Effects: Lattice Engines measures effects when it comes to consciousness/engagement and insist technology. Its vacation video averaged 80 % viewership. Its predictive lead scoring explainer video was once 75-percent considered by way of 65 % of audience. Emails with movies have a 38-percent upper open charge. They see 107 % extra clicks when video is in an electronic mail, and a 98 % building up in click-to-open when video is integrated.
Absolute best Explainer, Infographic or Whiteboard Video
Winner: Ceridian
Finalists: LinkedIn, Trans Union / Diaz & Cooper
When Ceridian introduced its new utility for time, attendance and payroll control, the corporate’s advertising and marketing workforce had to exhibit how efficient it was once in some way that resonated on a human point. Over 5 weeks, Ceridian advanced and revised scripts, created storyboards and animations, and engaged a video manufacturing corporate collaborate with Ceridian’s product entrepreneurs. The end result was once “The Jenny Video.”
Effects: Gross sales reps straight away started the usage of the video all the way through the gross sales cycle, continuously as the primary touch level with a buyer. It was once featured at Ceridian’s buyer convention and at the corporate’s web page. To this point, the video has won 1000’s of perspectives on YouTube and social media networks. Direct advertising and marketing campaigns have generated every other 12,000 perspectives, serving to toughen Ceridian’s emblem reputation and popularity for innovation. Ceridian credit “The Jenny Video” with serving to generate greater than 4,000 leads.
Large Bang, Small Price range Award
Winner: Salesforce
Finalists: Invoca, Xenex Disinfection Services and products LLC
Salesforce has empowered other groups throughout the corporate to supply video content material in-house based totally within the wishes of the industry unit. Many are executed on minimum or no price range however nonetheless have important affect on lead go with the flow, pipeline, earnings and buyer good fortune. The Salesforce access featured two movies:
- Dan Stone in answers engineering created a product demo video to assist building up gross sales and toughen product consciousness amongst small industry shoppers. In not up to 8 mins, the video explains the important thing product advantages, one thing that may most often take an account government part an hour. Stone produced the video from starting to finish the usage of Keynote, Photoshop, Ultimate Reduce Professional X, a USB microphone and a 15-inch Macbook Professional Retina show.
Effects: Salesforce used Vidyard to trace video perspectives after which touch shoppers at strategic occasions. Within the first two quarters of this yr, the video won 4,422 distinctive perspectives and influenced $992,000 in gross sales.
- Clayton Talmon in marketplace readiness created a video to assist Salesforce shoppers and possibilities perceive the Salesforce College DNA and to force pastime within the new providing.
Effects: Talmon’s video was once introduced at Dreamforce and helped force important pastime and leads for the Salesforce College program.
Breakout Video Marketer of the 12 months
Winner: BenefitMall
Finalists: iZettle, Redi-Rock World
BenefitMall identified the significance of the usage of video all the way through the purchasing adventure to generate new leads, nurture possibilities and shut extra offers. During the last one year the Corporate advanced a structured and strategic strategy to its video advertising and marketing efforts. They devise a well-defined checklist of video property wanted for each and every level of the purchasing adventure and produced focused movies for advertising and marketing and gross sales, together with product function movies, whiteboard movies, a top quality product business and a brief product demo.
Effects: The movies considerably helped force new leads and shut present ones. The corporate’s new product was once expanded to a countrywide marketplace and nowadays has greater than 2,200 energetic staff and dealer customers, which BenefitMall credit partly to the video marketing campaign.
Video Advertising Trailblazer Award
Winner: Act-On
Finalists: Anthem Inc, Bisk Training
Act-On has embraced a wide-ranging video business plan and use of video to force lead go with the flow and insist technology effects. They made video an integral a part of the web page in 2015. They constructed a video useful resource library to inspire guests to interact and convert. They use video calls-to-action to generate leads.
Effects:
- Act-On has generated over 20,000 video leads within the remaining one year, accounting for over $25 million in alternatives
- On-demand demo video is the most-clicked and easiest changing CTA at the corporate’s house web page, accounting for greater than 100 leads every week
- Act-On’s video hub has produced greater than 1,000 leads since launching in February. It’s a brand new lead supply for the corporate
- Act-On has larger visitor-to-lead conversion charges for key product pages by way of over 100% on reasonable by way of incorporating video CTAs
About Vidyard
Vidyard (Twitter: @Vidyard) is the business’s main video advertising and marketing platform that is helping entrepreneurs force effects and ROI with on-line video content material. With Vidyard, shoppers can upload video to their web pages in mins, get real-time analytics, syndicate video to social networks and YouTube, create calls to motion, optimize seek engine hits, seize leads, and emblem their participant skins all from one position. Vidyard integrates with key advertising and marketing automation and CRM gear to ship user-level video engagement knowledge, turning perspectives into gross sales.
Media Touch:
Tyler Lessard
Telephone: (226) 220-5351
press@vidyard.com