Nashville, TN – Sirius Selections Summit – Might 12, 2015 –Vidyard, a world chief in video advertising and marketing and video analytics answers, and SnapApp, the main platform for developing interactive content material stories, as of late introduced a brand new partnership to mix the facility of video with interactive content material. Now entrepreneurs can simply create, put up and measure interactive movies to pressure upper target audience engagement and convert extra leads into offers.
The mixing permits entrepreneurs to weave interactive stories reminiscent of tests, calculators, quizzes, polls, surveys and contests into their video content material. Thru interactive video, entrepreneurs can create a two-way dialog with their audiences and pressure deeper engagement of their content material stories.
“Now we have already noticed that video is the easiest way for B2B manufacturers to interact with their audiences all over all levels of the purchasing adventure,” mentioned Michael Litt, CEO of Vidyard. “Thru our partnership with SnapApp, entrepreneurs can construct on that good fortune through developing interactive stories that draw audiences even deeper into their content material whilst providing new tactics to assemble buyer insights. It’s the very best mixture.”
Right here’s the way it works: During a video, periodic content material and questions seem asking the viewer to take part. Entrepreneurs can customise the enjoy to pressure larger viewer engagement, accumulate additional details about their pursuits, or to check them at the content material they’ve already seen. They will need to ask a query to be informed extra about the issue their viewer is making an attempt to unravel or gauge her hobby in what she’s noticed to this point.
Now not best does this sort of interplay lend a hand stay the viewer engaged all over the entire video, it supplies the marketer with further details about the viewer so long run interactions may also be custom designed accordingly. For instance, the marketer can be offering a selected call-to-action on the finish of the video according to the viewer’s in-video responses, giving the viewer a extra related and personalised enjoy.
“Interactivity turns the everyday one-way advertising and marketing monologue into an actual discussion with our potentialities that provides price for everybody,” mentioned Seth Lieberman, CEO of SnapApp. “Entrepreneurs be informed extra in regards to the pains, pursuits, and personal tastes in their target audience, and potentialities get extra personalised, related content material because of this. Video has at all times been a shockingly tough medium – now entrepreneurs can upload much more price through infusing their movies with interactive content material.”
“Video is greater than one thing we will watch, leaning again in our chairs,” added Ann Handley, Leader Content material Officer of MarketingProfs and co-author of the seminal content material advertising and marketing tome Content material Regulations. “It’s additionally increasingly more one thing we will engage with – leaning ahead, and engaged. This new providing from SnapApp is a fab instance of what I imply.”
As with Vidyard’s second-by-second viewing information, data on target audience participation in SnapApp interactive content material feeds into main advertising and marketing automation platforms together with Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot. Advertising and gross sales groups can now monitor how each and every prospect is attractive with their video content material whilst the use of those self same property to generate richer buyer insights.
To peer how video and SnapApp interactive content material mix to create an impressive advertising and marketing software, take a look at the Vidyard weblog that includes a pattern interactive video with SnapApp integration.
Learn the way interactive video results in genuine advertising and marketing effects and the way your company can get began at our joint webinar on June 24. Sign in right here: https://www.vidyard.com/webinar-more-qualified-leads-with-interactive-video/
About Vidyard
Vidyard (Twitter: @Vidyard) is the trade’s main video advertising and marketing platform that is helping entrepreneurs pressure effects and ROI with on-line video content material. With Vidyard, shoppers can upload video to their internet sites in mins, get real-time analytics, syndicate video to social networks and YouTube, create calls to motion, optimize seek engine hits, seize leads, and emblem their participant skins all from one position. Vidyard integrates with key advertising and marketing automation and CRM equipment to ship user-level video engagement information, turning perspectives into gross sales.
About SnapApp
SnapApp (Twitter: @Snap_App) is an interactive content material advent platform that permits entrepreneurs to spice up effects through 2-3x throughout all their current advertising and marketing methods. SnapApp empowers entrepreneurs to create, deploy, arrange, and measure a variety of interactive content material throughout more than one channels, with complete customization and design keep watch over to make sure content material appears to be like nice on any tool. Relatively than yet another factor to do, SnapApp allows you to do extra with what you have already got – and recuperate effects. SnapApp shoppers come with Oracle, Atmel, Random Space, and EMC amongst others. For more info, consult with snapapp.com.
Media Touch:
Tyler Lessard
Telephone: (226) 220-5351
press@vidyard.com