Gross sales movies are a strong solution to save time, construct rapport, and speed up offers. This step-by-step primer will equip you with every little thing you want to know to ship your personal gross sales video electronic mail.
Why is utilizing video for gross sales emails a wiser solution to have interaction prospects and advance offers?
Think about you simply purchased a brand new dresser you want to assemble. Would you fairly learn a dense, 15-page instruction information or watch a fast 90-second video that clearly exhibits every step?
Many desire video as a a lot simpler format to eat info over textual content. Your prospects aren’t any completely different. Research present that the inbox overwhelms us and may put us in a damaging emotional state, and video electronic mail will help alleviate these damaging emotions. Video emails for gross sales enable your prospects to rapidly be taught what your organization has to supply—together with a number of different advantages we’ll clarify beneath. Plus, most reps who use video for gross sales agree that video electronic mail outperforms textual content by a large margin.
Wish to find out about utilizing video in gross sales emails by way of video? We made a video model of this weblog so you are able to do exactly that!
In just below 5 minutes, Vidyard’s Social Media Supervisor Charlie Rogers explains the primary advantages of including video to your gross sales emails and finest practices for doing it.
- Contents
- 1. What’s Video for Gross sales?
- 2. Advantages of Video for Gross sales Emails
- 2.1 Gross sales Movies Command Consideration As a result of They’re Surprising
- 2.2 Your Pleasant Human Face Will Assist Construct Genuine Relationships
- 2.3 Utilizing Video in Gross sales Emails is Extra Convincing than Conventional Chilly Calling
- 2.4 Video Makes it Simpler for Your Prospect to Eat Data
- 2.5 You Have Extra Instruments at Your Disposal to Make a Successful First Impression
- 2.6 Enhance Your Gross sales Movies over Time with Knowledge
- 3. Finest Practices for Video Gross sales Letters
- 3.1 Craft a Compelling Topic Line
- 3.2 Preserve It Brief and Candy
- 3.3 Construct Credibility with Social Proof
- 3.4 Use Phrases and Video to Complement One One other
- 3.5 Don’t Be Afraid to Have Enjoyable and Get Artistic
- 3.6 At all times Information Your Prospect to the Subsequent Step in Their Shopping for Journey with a CTA
- 3.7 Share Finest Practices with the Remainder of Your Group
- 3.8 Entrance-Load Key Data
- 4. Finest Video Gross sales Letter Examples
- 4.1 Instance 1: Music to Your Prospects’ Ears
- 4.2 Instance 2: The “Let Me Purchase You a Drank” Method
- 4.3 Instance 3: Pet Eyes on the Prize
- 4.4 Instance 4: Stroll a Mile in Your Prospect’s Sneakers
- 5. Video Sale Letter Template
- 5.1 Video Gross sales Letter Script Template
What’s Video for Gross sales?
Gross sales movies are when salespeople file movies to ship to prospects—by way of electronic mail, LinkedIn, or one other channel—to extend responses. That is confirmed to be a particularly efficient solution to enhance open charges and response charges and seize a coveted slice of your busy prospects’ consideration.
To ship gross sales movies rapidly and simply, it helps to have a gross sales video platform constructed for enterprise. In any other case, it’s extra work to electronic mail movies—you must file, host, and manage movies by yourself. Plus, there’s no dependable solution to observe prospect engagement. Plus, it seems much less reliable to recipients—your prospects might imagine it’s a malicious hyperlink and ignore it. Or worse, they might mark your electronic mail as spam and ship your deliverability charges plummeting.
A video gross sales electronic mail device lets you one-click file and ship by way of an electronic mail the place it robotically inserts a thumbnail with a “play” button.
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Advantages of Video for Gross sales Emails
1. Gross sales Movies Command Consideration As a result of They’re Surprising
In a sea of boring black and white text-based emails, a splash of colour and persona will probably be a breath of recent air to your prospects. That unexpectedness makes an influence as effectively. 75% of top-performing gross sales professionals that use video electronic mail say it will increase their response charges.
2. Your Pleasant Human Face Will Assist Construct Genuine Relationships
It may be onerous to convey persona over conventional emails, particularly if inventive writing isn’t your forté. It’s a lot simpler to let your pure charisma shine by way of by recording a fast and informal gross sales video. It’ll really feel high-touch to your prospects, although it doesn’t take a lot time or effort to supply a video. It’s memorable and stands out amongst different emails in an overcrowded inbox.
Memorability will turn out to be much more essential on the earth of digital promoting. “In a digital-first world the place it’s not at all times attainable to satisfy prospects face-to-face, video is changing into an more and more vital method for gross sales professionals to construct genuine relationships,” says Kirsten Sears, Director of Strategic Gross sales at ON24.
3. Utilizing Video in Gross sales Emails is Extra Convincing than Conventional Chilly Calling
Entrepreneurs have lengthy recognized that video electronic mail advertising far outperforms different codecs. Gross sales groups could be clever to make use of an analogous strategy instead of drained outdated gross sales techniques. Give it some thought: Chilly calling solely provides audio. Conventional emails solely supply textual content. Nevertheless, a video gross sales electronic mail provides each, plus transferring footage. Video is extra immersive, engages extra senses, and is a much more efficient solution to train a number of kinds of learners about your services.
4. Video Makes it Simpler for Your Prospect to Eat Data
It’s far simpler for prospects to observe a video than wade by way of dense written info. It is a main cause why you’d be hard-pressed to discover a company web site and not using a product explainer video on their homepage. A gross sales video electronic mail lets you share your personalised pitch in a format that’s enjoyable and straightforward to interact with—and lets your prospect retain extra of your message.
5. You Have Extra Instruments at Your Disposal to Make a Successful First Impression
You solely have one shot at a primary impression, and also you hardly need that impression to be “boring wall of textual content.” “Leveraging video means you may harness the ability of non-verbal cues to yield a greater first impression,” says Olivia Bodnar, Main Account Govt At Snowflake Computing. “The mind is a curious and highly effective factor, and science has demonstrated time and again that our notion of somebody’s trustworthiness, energy, and likeability usually types in simply seconds. Small non-verbal cues, like smiling, leaning in, and eye contact can enhance your first impression considerably.”
6. Enhance Your Gross sales Movies over Time with Knowledge
A gross sales video platform lets you see in case your prospect watched the entire two-minute video on the sting of their seat, or in the event that they bounced after two seconds of watching. This priceless info helps you refine your video gross sales pitch over time once you see tendencies emerge of what works with prospects. For instance, you could discover that holding a whiteboard together with your prospect’s title on it will increase assembly bookings by 50 %. Then to incorporate it in your gross sales emails going ahead—and you’ll share this finest apply throughout your total staff to assist them meet their quotas.
See what’s in retailer for the way forward for digital gross sales and promoting with video. Get the Report Finest Practices for Video Gross sales Letters
A video gross sales electronic mail, also called a video gross sales letter, is a superb alternative to have enjoyable whereas delivering a particularly efficient message to your prospects. Listed here are our high ideas for making your video gross sales letter a smashing success.
Craft a Compelling Topic Line
Indicating that your gross sales electronic mail incorporates a video within the topic line can increase open charges. Many reps wish to put “[VIDEO]” proper firstly of the topic line, then observe it with a brief worth prop or hook.
In case your prospect was a referral, it’s an important concept to place the title of your mutual contact within the topic line, for instance, “[VIDEO] Mandy mentioned we must always chat!”
Preserve It Brief and Candy
The common particular person receives 121 work emails day by day. Your prospects hardly need one other, a lot much less one which incorporates a Warfare and Peace-length essay in your product choices, irrespective of how they might be. Preserve it succinct and punchy to your finest probability at a reply. As a rule of thumb, preserve prospecting movies below two minutes.
Construct Credibility with Social Proof
82% of Individuals say they search suggestions from family and friends earlier than making a purchase order. It’s no completely different in B2B gross sales—individuals depend on the opinions of their trusted circle to make choices. In case you can reference an organization in your prospect’s business who’s achieved large success together with your product, it may be extremely persuasive.
For instance, in case you promote advertising software program you can say, “I’d love to point out you a demo of the software program that helped [company in your industry] elevate their MQL conversion fee 67% in simply six months.”
Use Phrases and Video to Complement One One other
Your video gross sales letter has two parts—an electronic mail and a video—and also you need each components to work collectively harmoniously to create one pleasant and efficient touchpoint. For instance, you should utilize the e-mail’s topic line and opening sentence to create intrigue about what’s within the video, since curiosity is a particularly efficient motivator. In case you promise to reply a burning query your prospect cares about within the physique copy, they’ll be more likely to click on.
You may also reference issues within the video that relate to the e-mail textual content. For instance, you may invite prospects to take a look at hyperlinks or PDF property you’ve included within the electronic mail, or immediate them to answer to your electronic mail with any questions. You may also insert {custom} introductions to advertising movies or property that draw out why they significantly would have an interest within the content material—it’s low effort, however extraordinarily excessive worth for prospects who really feel it was personalised for them.
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Don’t Be Afraid to Have Enjoyable and Get Artistic
Bringing your distinctive persona into this course of will not be solely plenty of enjoyable, nevertheless it’s a surefire method to verify your electronic mail gross sales letter will get you observed.
There are a ton of how to get inventive together with your outreach. For instance:
- Write a brief, enjoyable message on a whiteboard together with your prospect’s title on it.
- Herald a prop like a humorous hat, a sports activities jersey, a pet, or favourite meals or drink.
- Embrace their LinkedIn profile image in your video in a inventive method.
At all times Information Your Prospect to the Subsequent Step in Their Shopping for Journey with a CTA
A video view is nice, however a booked assembly is best. Finish your electronic mail with a name to motion that’s direct and particular. Whether or not the following step is asking for time to speak or pointing to a different piece of content material, by no means let your prospect hit a useless finish of their journey and not using a clear subsequent step.
Be particular for one of the best probability at success. For instance, in case you’re attempting to ebook a gathering, don’t ask the particular person if subsequent week works for them. As an alternative, say one thing like, “How does Friday at 4:00 PM sound?
Share Finest Practices with the Remainder of Your Group
Cracking the code on top-performing gross sales electronic mail templates can take a good quantity of trial and error. In any case, whereas sure finest practices apply throughout the board, each firm’s viewers is exclusive and can reply finest to barely completely different approaches. That’s why we advocate fostering a tradition of sharing finest practices team-wide. For instance, you could discover that your prospects in a single metropolis are sports-obsessed and go loopy once you put on their staff jersey. Or, you could discover your developer persona section at all times responds effectively to meme references.
Gross sales managers can even analyze top-performing movies throughout their groups to see that are best primarily based on video analytics. For instance, whose movies are watched the longest and what can the remainder of the staff be taught from high reps? What techniques do the highest three performers all have in frequent? This intel can even result in higher gross sales teaching on subjects like easy methods to enhance thumbnails, intro hooks, electronic mail textual content, or CTAs.
Entrance-Load Key Data
You’ve solely obtained a few seconds earlier than your prospect decides to delete your electronic mail or see what the following few seconds have to supply. That’s why Olivia of Snowflake advises gross sales reps to by no means bury the lede. “Your opening assertion must be impactful,” she says. “It ought to be about them (not you!), insight-packed, sufficient to construct some curiosity and earn you these subsequent few seconds. Open that video with a bang if you need any shot at getting somebody to observe it!”
Finest Video Gross sales Letter Examples
Want some inspiration earlier than you dive into recording your very personal gross sales video electronic mail? Right here’s a set of some enjoyable and efficient movies from the Vidyard neighborhood.
Instance 1: Music to Your Prospects’ Ears
How do you keep high of thoughts after a convention? Kate Turchin used her guitar and wonderful voice on this embedded video in her gross sales follow-up electronic mail.
Instance 2: The “Let Me Purchase You a Drank” Method
Grabbing your prospects’ consideration earlier than a giant convention like INBOUND is tough, however the staff at Bizible used a enjoyable, attention-grabbing video to ask prospects to seize a drink reside on the occasion. They used precise beers as a prop to cheers within the video and confirmed off their glowing personalities to beckon prospects to share a bevvie. Quickly, they have been busy reserving conferences.
Instance 3: Pet Eyes on the Prize
Along with being your finest good friend, your pup may simply be the key weapon you want to shut a deal. Amelia McColl from Rant & Rave showcased her pooch, obtained a fast response, and managed to land a brand new buyer.
Instance 4: Stroll a Mile in Your Prospect’s Sneakers
Tyler Lessard, Vidyard’s VP of Advertising, confirmed Videoify My Gross sales Pitch contestant Kyleigh Parks (an Account Govt at PowerReviews) how she might take her customary text-based outreach to a brand new degree with the ability of Video. Within the gross sales video prospecting instance, Tyler used a enjoyable prop to assist reveal the way it might assist Kyleigh be a “shoe-in” along with her eCommerce prospect who sells footwear. Chilly calling movies require a hook. By speaking about his love of ECCO footwear, Tyler demonstrated the ability of buyer advocacy first-hand to the prospect to assist persuade her {that a} user-generated content material marketing campaign could be proper for her.
Video Sale Letter Template
Sending video emails might be an incomparable device at any stage in your gross sales cycle—from chilly calling movies to deal development emails to congratulatory emails after pen indicators paper.
Right here’s a fast guidelines of 4 key components which are positive to make your gross sales video electronic mail successful:
- A personalised hook within the thumbnail. Maintain up a whiteboard together with your prospect’s title on it or their firm’s T-shirt or product to point out that the video actually is custom-made for them.
- An ultra-brief intro. You’ll need to embody your title and why you’re reaching out. Give attention to what’s in it for them and attempt to preserve phrases like “I’d like” or “I’d love” to a minimal.
- Social proof. Seize their curiosity with a micro-story about how your organization solved an analogous downside for the same firm. Matching the story you share with their business, firm dimension, or use case is a superb solution to present you probably did your analysis.
- A name to motion. Information your prospect in direction of the following step. This may be verbal or a CTA utilizing a gross sales electronic mail device. In case you’re not 100% constructive which use case they’d profit most from, you may qualify by saying one thing like, “Not completely positive if that is the difficulty you’re working into—we do numerous issues—price a fast chat at 2 PM subsequent Tuesday?”
Be aware: In case you’re a complete beginner to video, right here’s a fast primer on easy methods to get comfy on digicam.
Video Gross sales Letter Script Template
Right here’s a gross sales electronic mail template you should utilize to develop the script to your very first chilly calling video. Be happy to make use of this as a tough information in case you’re caught. However, in case you really feel comfy launching into it and not using a script—go for it.
Hello [prospect name], I’m [your name] from [company]. I’m reaching out as a result of [succinctly state that value proposition your product can offer.]
We assist [SMBs/mid-market/enterprise companies] in [insert vertical like healthcare or fintech] enhance their [success metrics you help boost like MQL conversion, revenue growth, time-to-value.]
We not too long ago helped [name] from [company name ideally in the same space] go from [dismal baseline] to [amazing metric] in solely [impressively minimal timeframe.]
I’d love to talk and inform you extra [same name]’s story at 1 PM this Thursday. Does that work?
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This publish was initially printed on November 11, 2020. It was up to date on September 29, 2021.