Gross sales movies are a strong solution to save time, construct rapport, and speed up offers. This step-by-step primer will equip you with all the pieces you must know to ship your personal gross sales video e-mail.
Why is utilizing video for gross sales emails a wiser solution to interact prospects and advance offers?
Think about you simply purchased a brand new dresser you must assemble. Would you slightly learn a dense, 15-page instruction information or watch a fast 90-second video that clearly exhibits every step?
Many choose video as a a lot simpler format to devour data over textual content. Your prospects are not any totally different. Research present that the inbox overwhelms us and may put us in a detrimental emotional state, and video e-mail can assist alleviate these detrimental emotions. Video emails for gross sales permit your prospects to rapidly be taught what your organization has to supply—together with a number of different advantages we’ll clarify under. Plus, most reps who use video for gross sales agree that video e-mail outperforms textual content by a large margin.
Need to find out about utilizing video in gross sales emails by way of video? We made a video model of this weblog so you are able to do exactly that!
In just below 5 minutes, Vidyard’s Social Media Supervisor Charlie Rogers explains the principle advantages of including video to your gross sales emails and greatest practices for doing it.
- Contents
- 1. What’s Video for Gross sales?
- 2. Advantages of Video for Gross sales Emails
- 2.1 Gross sales Movies Command Consideration As a result of They’re Sudden
- 2.2 Your Pleasant Human Face Will Assist Construct Genuine Relationships
- 2.3 Utilizing Video in Gross sales Emails is Extra Convincing than Conventional Chilly Calling
- 2.4 Video Makes it Simpler for Your Prospect to Eat Data
- 2.5 You Have Extra Instruments at Your Disposal to Make a Successful First Impression
- 2.6 Enhance Your Gross sales Movies over Time with Information
- 3. Greatest Practices for Video Gross sales Letters
- 3.1 Craft a Compelling Topic Line
- 3.2 Preserve It Brief and Candy
- 3.3 Construct Credibility with Social Proof
- 3.4 Use Phrases and Video to Complement One One other
- 3.5 Don’t Be Afraid to Have Enjoyable and Get Artistic
- 3.6 All the time Information Your Prospect to the Subsequent Step in Their Shopping for Journey with a CTA
- 3.7 Share Greatest Practices with the Remainder of Your Group
- 3.8 Entrance-Load Key Data
- 4. Greatest Video Gross sales Letter Examples
- 4.1 Instance 1: Music to Your Prospects’ Ears
- 4.2 Instance 2: The “Let Me Purchase You a Drank” Method
- 4.3 Instance 3: Pet Eyes on the Prize
- 4.4 Instance 4: Stroll a Mile in Your Prospect’s Footwear
- 5. Video Sale Letter Template
- 5.1 Video Gross sales Letter Script Template
What’s Video for Gross sales?
Gross sales movies are when salespeople report movies to ship to prospects—by way of e-mail, LinkedIn, or one other channel—to extend responses. That is confirmed to be an especially efficient solution to improve open charges and response charges and seize a coveted slice of your busy prospects’ consideration.
To ship gross sales movies rapidly and simply, it helps to have a gross sales video platform constructed for enterprise. In any other case, it’s extra work to e-mail movies—you need to report, host, and set up movies by yourself. Plus, there’s no dependable solution to observe prospect engagement. Plus, it seems much less reliable to recipients—your prospects might imagine it’s a malicious hyperlink and ignore it. Or worse, they might mark your e-mail as spam and ship your deliverability charges plummeting.
A video gross sales e-mail device means that you can one-click report and ship by way of an e-mail the place it routinely inserts a thumbnail with a “play” button.
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Advantages of Video for Gross sales Emails
1. Gross sales Movies Command Consideration As a result of They’re Sudden
In a sea of boring black and white text-based emails, a splash of shade and character might be a breath of contemporary air to your prospects. That unexpectedness makes an influence as effectively. 75% of top-performing gross sales professionals that use video e-mail say it will increase their response charges.
2. Your Pleasant Human Face Will Assist Construct Genuine Relationships
It may be arduous to convey character over conventional emails, particularly if artistic writing isn’t your forté. It’s a lot simpler to let your pure charisma shine via by recording a fast and informal gross sales video. It’ll really feel high-touch to your prospects, although it doesn’t take a lot time or effort to provide a video. It’s memorable and stands out amongst different emails in an overcrowded inbox.
Memorability will turn into much more essential on the planet of digital promoting. “In a digital-first world the place it’s not all the time potential to fulfill prospects face-to-face, video is turning into an more and more vital approach for gross sales professionals to construct genuine relationships,” says Kirsten Sears, Director of Strategic Gross sales at ON24.
3. Utilizing Video in Gross sales Emails is Extra Convincing than Conventional Chilly Calling
Entrepreneurs have lengthy identified that video e-mail advertising and marketing far outperforms different codecs. Gross sales groups could be clever to make use of the same method rather than drained previous gross sales techniques. Give it some thought: Chilly calling solely provides audio. Conventional emails solely supply textual content. Nevertheless, a video gross sales e-mail provides each, plus shifting photos. Video is extra immersive, engages extra senses, and is a much more efficient solution to educate a number of sorts of learners about your services and products.
4. Video Makes it Simpler for Your Prospect to Eat Data
It’s far simpler for prospects to observe a video than wade via dense written data. It is a main motive why you’d be hard-pressed to discover a company web site with no product explainer video on their homepage. A gross sales video e-mail means that you can share your personalised pitch in a format that’s enjoyable and straightforward to have interaction with—and lets your prospect retain extra of your message.
5. You Have Extra Instruments at Your Disposal to Make a Successful First Impression
You solely have one shot at a primary impression, and also you hardly need that impression to be “boring wall of textual content.” “Leveraging video means you may harness the ability of non-verbal cues to yield a greater first impression,” says Olivia Bodnar, Main Account Government At Snowflake Computing. “The mind is a curious and highly effective factor, and science has demonstrated time and again that our notion of somebody’s trustworthiness, energy, and likeability typically kinds in simply seconds. Small non-verbal cues, like smiling, leaning in, and eye contact can enhance your first impression considerably.”
6. Enhance Your Gross sales Movies over Time with Information
A gross sales video platform means that you can see in case your prospect watched the entire two-minute video on the sting of their seat, or in the event that they bounced after two seconds of watching. This useful data helps you refine your video gross sales pitch over time if you see traits emerge of what works with prospects. For instance, chances are you’ll discover that holding a whiteboard together with your prospect’s title on it will increase assembly bookings by 50 p.c. Then to incorporate it in your gross sales emails going ahead—and you may share this greatest observe throughout your complete workforce to assist them meet their quotas.
See what’s in retailer for the way forward for digital gross sales and promoting with video. Get the Report Greatest Practices for Video Gross sales Letters
A video gross sales e-mail, also referred to as a video gross sales letter, is an excellent alternative to have enjoyable whereas delivering an especially efficient message to your prospects. Listed below are our prime suggestions for making your video gross sales letter a smashing success.
Craft a Compelling Topic Line
Indicating that your gross sales e-mail incorporates a video within the topic line can enhance open charges. Many reps wish to put “[VIDEO]” proper initially of the topic line, then comply with it with a brief worth prop or hook.
In case your prospect was a referral, it’s a fantastic concept to place the title of your mutual contact within the topic line, for instance, “[VIDEO] Mandy stated we should always chat!”
Preserve It Brief and Candy
The common particular person receives 121 work emails day-after-day. Your prospects hardly need one other, a lot much less one which incorporates a Battle and Peace-length essay in your product choices, regardless of how they might be. Preserve it succinct and punchy to your greatest probability at a reply. As a rule of thumb, preserve prospecting movies below two minutes.
Construct Credibility with Social Proof
82% of People say they search suggestions from family and friends earlier than making a purchase order. It’s no totally different in B2B gross sales—folks depend on the opinions of their trusted circle to make choices. When you can reference an organization in your prospect’s trade who’s achieved huge success together with your product, it may be extremely persuasive.
For instance, in case you promote advertising and marketing software program you would say, “I’d love to point out you a demo of the software program that helped [company in your industry] elevate their MQL conversion fee 67% in simply six months.”
Use Phrases and Video to Complement One One other
Your video gross sales letter has two elements—an e-mail and a video—and also you need each parts to work collectively harmoniously to create one pleasant and efficient touchpoint. For instance, you should use the e-mail’s topic line and opening sentence to create intrigue about what’s within the video, since curiosity is an especially efficient motivator. When you promise to reply a burning query your prospect cares about within the physique copy, they’ll be more likely to click on.
It’s also possible to reference issues within the video that relate to the e-mail textual content. For instance, you may invite prospects to take a look at hyperlinks or PDF belongings you’ve included within the e-mail, or immediate them to answer to your e-mail with any questions. It’s also possible to insert {custom} introductions to advertising and marketing movies or belongings that draw out why they notably would have an interest within the content material—it’s low effort, however extraordinarily excessive worth for prospects who really feel it was personalised for them.
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Don’t Be Afraid to Have Enjoyable and Get Artistic
Bringing your distinctive character into this course of shouldn’t be solely a variety of enjoyable, however it’s a surefire approach to ensure your e-mail gross sales letter will get you seen.
There are a ton of how to get artistic together with your outreach. For instance:
- Write a brief, enjoyable message on a whiteboard together with your prospect’s title on it.
- Herald a prop like a humorous hat, a sports activities jersey, a pet, or favourite meals or drink.
- Embody their LinkedIn profile image in your video in a artistic approach.
All the time Information Your Prospect to the Subsequent Step in Their Shopping for Journey with a CTA
A video view is nice, however a booked assembly is healthier. Finish your e-mail with a name to motion that’s direct and particular. Whether or not the following step is asking for time to speak or pointing to a different piece of content material, by no means let your prospect hit a lifeless finish of their journey with no clear subsequent step.
Be particular for the most effective probability at success. For instance, in case you’re attempting to ebook a gathering, don’t ask the particular person if subsequent week works for them. As a substitute, say one thing like, “How does Friday at 4:00 PM sound?
Share Greatest Practices with the Remainder of Your Group
Cracking the code on top-performing gross sales e-mail templates can take a good quantity of trial and error. In any case, whereas sure greatest practices apply throughout the board, each firm’s viewers is exclusive and can reply greatest to barely totally different approaches. That’s why we suggest fostering a tradition of sharing greatest practices team-wide. For instance, chances are you’ll discover that your prospects in a single metropolis are sports-obsessed and go loopy if you put on their workforce jersey. Or, chances are you’ll discover your developer persona phase all the time responds effectively to meme references.
Gross sales managers also can analyze top-performing movies throughout their groups to see that are best based mostly on video analytics. For instance, whose movies are watched the longest and what can the remainder of the workforce be taught from prime reps? What techniques do the highest three performers all have in widespread? This intel also can result in higher gross sales teaching on matters like how you can enhance thumbnails, intro hooks, e-mail textual content, or CTAs.
Entrance-Load Key Data
You’ve solely obtained a few seconds earlier than your prospect decides to delete your e-mail or see what the following few seconds have to supply. That’s why Olivia of Snowflake advises gross sales reps to by no means bury the lede. “Your opening assertion must be impactful,” she says. “It ought to be about them (not you!), insight-packed, sufficient to construct some curiosity and earn you these subsequent few seconds. Open that video with a bang if you need any shot at getting somebody to observe it!”
Greatest Video Gross sales Letter Examples
Want some inspiration earlier than you dive into recording your very personal gross sales video e-mail? Right here’s a set of some enjoyable and efficient movies from the Vidyard neighborhood.
Instance 1: Music to Your Prospects’ Ears
How do you keep prime of thoughts after a convention? Kate Turchin used her guitar and wonderful voice on this embedded video in her gross sales follow-up e-mail.
Instance 2: The “Let Me Purchase You a Drank” Method
Grabbing your prospects’ consideration earlier than an enormous convention like INBOUND is tough, however the workforce at Bizible used a enjoyable, attention-grabbing video to ask prospects to seize a drink reside on the occasion. They used precise beers as a prop to cheers within the video and confirmed off their glowing personalities to beckon prospects to share a bevvie. Quickly, they had been busy reserving conferences.
Instance 3: Pet Eyes on the Prize
Along with being your greatest buddy, your pup would possibly simply be the key weapon you must shut a deal. Amelia McColl from Rant & Rave showcased her pooch, obtained a fast response, and managed to land a brand new buyer.
Instance 4: Stroll a Mile in Your Prospect’s Footwear
Tyler Lessard, Vidyard’s VP of Advertising and marketing, confirmed Videoify My Gross sales Pitch contestant Kyleigh Parks (an Account Government at PowerReviews) how she may take her normal text-based outreach to a brand new stage with the ability of Video. Within the gross sales video prospecting instance, Tyler used a enjoyable prop to assist reveal the way it may assist Kyleigh be a “shoe-in” along with her eCommerce prospect who sells footwear. Chilly calling movies require a hook. By speaking about his love of ECCO sneakers, Tyler demonstrated the ability of buyer advocacy first-hand to the prospect to assist persuade her {that a} user-generated content material marketing campaign could be proper for her.
Video Sale Letter Template
Sending video emails will be an incomparable device at any stage in your gross sales cycle—from chilly calling movies to deal development emails to congratulatory emails after pen indicators paper.
Right here’s a fast guidelines of 4 key parts which are positive to make your gross sales video e-mail successful:
- A customized hook within the thumbnail. Maintain up a whiteboard together with your prospect’s title on it or their firm’s T-shirt or product to point out that the video actually is custom-made for them.
- An ultra-brief intro. You’ll need to embrace your title and why you’re reaching out. Concentrate on what’s in it for them and attempt to preserve phrases like “I’d like” or “I’d love” to a minimal.
- Social proof. Seize their curiosity with a micro-story about how your organization solved the same drawback for the same firm. Matching the story you share with their trade, firm dimension, or use case is a superb solution to present you probably did your analysis.
- A name to motion. Information your prospect in the direction of the following step. This may be verbal or a CTA utilizing a gross sales e-mail device. When you’re not 100% constructive which use case they’d profit most from, you may qualify by saying one thing like, “Not completely positive if that is the difficulty you’re operating into—we do numerous issues—value a fast chat at 2 PM subsequent Tuesday?”
Notice: When you’re a complete beginner to video, right here’s a fast primer on how you can get comfy on digital camera.
Video Gross sales Letter Script Template
Right here’s a gross sales e-mail template you should use to develop the script to your very first chilly calling video. Be at liberty to make use of this as a tough information in case you’re caught. However, in case you really feel comfy launching into it with no script—go for it.
Hello [prospect name], I’m [your name] from [company]. I’m reaching out as a result of [succinctly state that value proposition your product can offer.]
We assist [SMBs/mid-market/enterprise companies] in [insert vertical like healthcare or fintech] enhance their [success metrics you help boost like MQL conversion, revenue growth, time-to-value.]
We lately helped [name] from [company name ideally in the same space] go from [dismal baseline] to [amazing metric] in solely [impressively minimal timeframe.]
I’d love to talk and let you know extra [same name]’s story at 1 PM this Thursday. Does that work?
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