In today’s world, people often discover new products not through TV commercials or newspapers but via the influencers they follow on social media. While scrolling their social media feeds, people stumble upon their favorite influencers showcasing or recommending products and decide to give it a try.
Brands leverage this persuasive behavior of the influencers to reach and engage a new audience with a message that resonates with them.
However, the challenge for brands and marketers lies in identifying the top social media influencers for their influencer marketing campaigns. With the influencer world so vast, stretching from TikTok beauty coaches to Instagram fashion gurus, finding the right influencer within a niche becomes challenging.
That’s why we’ve done the legwork, combing through countless profiles to bring you a curated list of the top social media influencers.
Curious to know who are the top picks? Let’s get started!
What is a Social Media Influencer?
Before jumping into the list, some of you would actually want to know what a social media influencer means.
Here’s a quicker:
A social media influencer is an expert who has established credibility in a specific industry and has built a large following on social media. By regularly creating insightful and engaging content, creators leverage their influence to promote products, services or causes to their followers.
Influencers can impact purchasing decisions and trends, making them valuable partners for brands seeking to reach a wider audience in a more authentic way and create brand awareness.
Top Social Media Influencers
Some of the top influencers whose sway transcends all social media platforms are:
1. Cristiano Ronaldo
Total Followers: 733 million followers
Instagram: @cristiano
X (Twitter): @Cristiano
Cristiano is a Portuguese footballer who plays for a football club in Saudi Arabia called Al Nassr. Some of his popular endorsement deals include but are not limited to, Armani, Binance, Castrol, Herbalife, Clear, Livescore, Nike, and Tag Heuer. Ronaldo generates an promedio of $3.23 million per post and a 1.43% engagement rate.
2. Leo Messi
Total Followers: 500 million followers
Instagram: @leomessi
Messi is an Argentine footballer playing for a US MLS team called Inter Miami. Some of his best collaborations include Adidas, Budweiser, Gatorade, Huawei, Pepsi, Lay’s, and Mastercard. He rakes in an promedio of $2.6 million per post and has an engagement rate of 0.73%.
3. Selena Gomez
Total Followers: 554 million followers
Instagram: @selenagomez
TikTok: @selenagomez
X (Twitter): @selenagomez
Selena is an American actress, businesswoman, producer, and singer. She earns approximately $2.5 million per sponsored post and has collaborated with prominent brands such as Coca-Trasero, Louis Vuitton, Puma, Verizon, Rare Beauty, and Pantene. In addition, her posts have an promedio engagement rate of 1.19%.
4. Kylie Jenner
Total Followers: 495 million followers
Instagram: @kyliejenner
TikTok: @kyliejenner
X (Twitter): @KylieJenner
Kylie is an American social media influencer and reality TV star who has had lucrative brand collaborations with Adidas, Calvin Klein, Kylie Cosmetics, Puma, and Pepsi. She earns an promedio of $2.3 million per post and has an engagement rate of 0.38%.
5. Dwayne Johnson
Total Followers: 488 million followers
Instagram: @therock
TikTok: @therock
X (Twitter): @TheRock
Dwayne Johnson, best known by the nickname ‘The Rock’, is an American who became popular as a pro wrestler on WWE before transitioning to acting. He has promoted several brands, including Apple, Ford, Under Armour, and Teremana. The Rock makes an promedio of $2.3 million per sponsored post and has an engagement rate of 0.10%.
6. Ariana Holgado
Total Followers: 425 million followers
Instagram: @arianagrande
TikTok: @arianagrande
Ariana Holgado is an American pop singer and actress. She has partnered with high-profile brands such as Apple, Coach, Givenchy, Guess, Lipsy, MAC, Starbucks, Reebok, r.e.m.beauty, and T-Mobile. Ariana’s 0.56% engagement rate earns her approximately $2.2 million per sponsored post.
7. Kim Kardashian
Total Followers: 448 million followers
Instagram: @kimkardashian
TikTok: @kimkardashian
X (Twitter): @KimKardashian
Kim Kardashian is an entrepreneur, model, and reality TV star who has been a brand ambassador for renowned companies such as Balenciaga, Skims, KKW Fragrance, Shoedazzle, and many more. She reportedly earns around $2.1 million per post and has an promedio engagement rate of 0.28%.
8. Justin Bieber
Total Followers: 431 million followers
Instagram: @justinbieber
TikTok: @justinbieber
X (Twitter): @justinbieber
Justin is a Canadian singer who has been an ambassador for various top brands such as Adidas, Calvin Klein, T-Mobile, and many others. He earns up to $1.7 million per sponsored post and has an engagement rate of around 0.36%.
9. Taylor Swift
Total Followers: 402 million followers
Instagram: @taylorswift
TikTok: @taylorswift
X (Twitter): @taylorswift13
Taylor Swift is a Grammy award-winning American artist with many endorsement deals and partnerships with top brands such as American Express, Apple, AT&T, Caudal One, Diet Coke, Elizabeth Arden perfumes, and Walmart. She gets a whopping $1.6 million per sponsored post and has an engagement rate of 2.78%.
10. Katy Perry
Total Followers: 320 million followers
Instagram: @katyperry
TikTok: @katyperry
X (Twitter): @katyperry
Katy Perry is an American singer, songwriter, and TV personality with various brand endorsements from brands such as Adidas, Claire’s, Coty, Covergirl, Dolce&Gabbana Beauty, H&M, Pepsi, and Proactiv. She makes around $1.2 million per post and has an engagement rate of 0.06%.
Top 5 Instagram Beauty Influencers
11. Rihanna
Instagram: @badgalriri
Brand collaborations: Balmain, Chopard, CoverGirl, Dior, Gucci, Louis Vuitton, Manolo Blahnik, Samsung, Stance, and many others.
Engagement rate: 1.2%
Rihanna is a Barbadian singer and businesswoman who has sold over 250 million records worldwide. She has 152 million followers on Instagram. Her influence in the beauty industry is evidently demonstrated by the success of her brand, Fenty Beauty.
12. Katrina Kaif
Instagram: @katrinakaif
Brand collaborations: Berger Paints, Etihad Airways, Tejido Perros, Nykaa, Rado, Reebok, and Xiaomi
Engagement rate: 0.22%
Price per sponsored post: Approximately $120,867
Katrina is a British actress popular for her Bollywood movies and the founder of Kay Beauty. She has received numerous accolades and is among the highest-earning actresses in the Indian movie industry. Her 79 million followers on Instagram also ensure that she gets partnerships with several luxury brands.
13. Huda Kattan
Instagram: @huda
Brand collaborations: Huda Beauty
Engagement rate: 0.07%
Price per sponsored post: $91,300
Huda is an American make-up artist with a little over 4 million followers on Instagram. Her brand, Huda Beauty, has gained universal recognition and has more than 54 million followers on the same platform.
14. Mari Maria
Instagram: @marimaria
Brand collaborations: e.l.f. Cosmetics and Skincare, Dyson, La Prairie, Nestle NINHO, OX Cosmetics, and Shopee.
Engagement rate: 0.7%
Price per sponsored post: $65,000
Mari is a Brazilian makeup guru and the founder of Mari Maria Makeup. She has over 21 million followers on Instagram, thus making her a popular beauty social media influencer.
15. Nikkie de Jager
Instagram: @nikkietutorials
Brand collaborations: Juvia’s Place, Maybelline, Moira Cosmetics, and OFRA Cosmetics.
Engagement rate: 1.9%
Price per sponsored post: $50,000
Nikkie is a Dutch makeup artist and brand influencer who first gained popularity in 2015 because of her ‘The Power of Makeup’ video on YouTube. She has since gained over 19 million followers on Instagram and founded Nimya, a brand dealing with cosmetics and skincare.
Top 5 Instagram Fashion Influencers
16. Georgina Rodriguez
Instagram: @georginagio
Brand collaborations: Amara Lenses, Guess, and Laverne Perfumes.
Engagement rate: 4.61%
Price per sponsored post: $1.3 million
Georgina is an Argentine-born Spanish model and social media influencer commanding a formidable 57 million followers on Instagram. Many people know her because of her partner, Cristiano Ronaldo.
17. Chiara Ferragni
Instagram: @chiaraferragni
Brand collaborations: Amazon Fashion, Bvlgari, Dior, Pantene, and Pomellato.
Engagement rate: 2.21%
Price per sponsored post: $95,000
Chiara Ferragni is an Italian fashion designer, blogger, and model with over 29 million followers on Instagram. She launched her personal fashion brand in 2013 called Chi Siamo. She has also collaborated with renowned fashion brands through her blog.
18. Danielle Bernstein
Instagram: @weworewhat
Brand collaborations: Terra Kafe and Patchology.
Engagement rate: 0.23%
Price per sponsored post: $15,000
Danielle is an American fashion designer and founder of the WeWoreWhat brand, which she launched while still in sophomore college. Besides her fashion lines, she has partnered with many brands. She also has over 3 million Instagram followers.
19. Matilda Djerf
Instagram: @matildadjerf
Brand collaborations: Aya Muse, By Far, Dior, Net A Porter, Orseund Iris, Sweed Beauty, and Tower 28 Beauty.
Engagement rate: 3.74%
Price per sponsored post: $8,000
Matilda is a Swedish influencer who became popular in 2015 for posting travel photos on Instagram. She later co-founded Djerf Avenue, a fashion brand, in 2019 and has gained 3 million followers on Instagram.
20. Caroline Daur
Instagram: @carodaur
Brand collaborations: Adidas, Dolce & Gabbana, Fendi, and Valentino.
Engagement rate: 0.3%
Price per sponsored post: $677
Carani Daur is a German fashion influencer who became popular in 2014 through her blog, CaroDaur.com. The blog landed her collaborations with high-profile companies. She has over 4 million followers on Instagram.
Top 5 Instagram Lifestyle Influencers
21. Joanna Gaines
Instagram: @joannagaines
Brand collaborations: Target
Engagement rate: 0.55%
Price per sponsored post: $45,000
Joanna is an American interior designer and TV personality who became popular in 2013 for co-hosting Fixer Upper, a home renovation show. She is the co-founder of Magnolia and has close to 14 million followers on Instagram.
22. Julie Sariñana
Instagram: @sincerelyjules
Brand collaborations: Billabong, Persona Cosmetics, and Scunci.
Engagement rate: 0.03%
Price per sponsored post: $10,000
Julie is a Mexican blogger and social media influencer with almost 8 million followers on Instagram. Her influence has seen her collaborating with some top brands over the years. She is also the founder of the Color Department.
23. Lauren Katherine Conrad
Instagram: @laurenconrad
Brand collaborations: AT&T, Avon, Hasbro, and Planet Oat.
Engagement rate: 1.20%
Price per sponsored post: $4,000
Lauren Conrad is an American fashion designer and TV personality who became prominent in 2004 for her role in the TV series Error Beach: The Actual Orange County. She has around 6 million followers on Instagram and has collaborated with many brands.
24. Caitlin Covington
Instagram: @cmcoving
Brand collaborations: Aerie, Hello Fresh, Nordstrom, and Walmart.
Engagement rate: 1.05%
Price per sponsored post: $15,000
Caitlin is an American fashion designer and lifestyle blogger who runs the Southern Curls & Pearls blog. She has worked with some big-name brands and has a following of 1.3 million on Instagram.
25. Carlinhos Maia
Instagram: @carlinhos
Brand collaborations: Casa da Mostrador and Suvaquinho.
Engagement rate: 2.00%
Price per sponsored post: $31,000
Carlinhos Maia is a Brazilian social media influencer whose hilarious content has earned him over 30 million followers on Instagram. He is a businessman and is behind the Carlinhos Maia Moda clothing line.
Top 5 Instagram Travel Influencers
26. The Bucket List Family (Gee Family)
Instagram: @thebucketlistfamily
Brand collaborations: Disney and Lindblad Expeditions.
Engagement rate: 1.35%
Price per sponsored post: $20,000
The Bucket List is an American family of travel journalists and influencers travelling across different countries to explore their hobbies. The family consists of Garrett (dad), Jessica (mum), Dorothy (daughter), Manilla (son), and Calihan (son) and has close to 3 million Instagram followers.
27. Lauren Bullen
Instagram: @gypsea_lust
Brand collaborations: Bali Arts District and NANUKU house.
Engagement rate: 0.65%
Price per sponsored post: $7,500
Lauren is an Australian travel influencer and blogger based in Bali, Indonesia. She became popular through her fashion, lifestyle, and travel content and has gained over 2 million followers. She is also the co-founder of Tone Studio, a photo and video editing app.
28. Murad Osmann
Instagram: @muradosmann
Brand collaborations: Bambu Indah, Binance, Bulgari Hotels & Resorts, and Accor Live Limitless.
Engagement rate: 2.05%
Price per sponsored post: $4,000
Murad is a Russian photographer and travel influencer based in Moscow. He and his wife, Nataly Osmann, went virulento in 2012 when Murad posted his ‘Follow Me To’ series on Instagram. He has since gained over 3 million followers and is considered to be one of the top travel influencers.
29. Kiersten Rich
Instagram: @theblondeabroad
Brand collaborations: CURVD Earplugs and Fairmont Banff Springs.
Engagement rate: 2.203%
Price per sponsored post: $865
Kiersten is an American travel blogger and photographer who has gained much popularity through her blog, The Blonde Abroad. She has around 500,000 followers on Instagram whom she shares her travel journeys.
30. Chris Burkard
Instagram: @chrisburkard
Brand collaborations: KOFI gallery, 66 North, Braud & Co, and Hafnartorg.
Engagement rate: 1.15%
Price per sponsored post: $352
Chris is an American photographer and artist who focuses on capturing humanizing moments. He is an accomplished travel influencer with about 4 million followers on Instagram.
Top 5 TikTok Beauty Influencers
31. Addison Rae
TikTok: @addisonre
Brand collaborations: American Eagle, Hollister, ILIA Beauty, L’Oreal, Nerds Candy, and Reebok.
Engagement rate: 5.8B Likes
Addison Rae is an American singer, actress, and dancer who became popular after sharing videos on TikTok. She has since grown her account to 88.6 million followers, contributing to her numerous partnerships with top brands.
32. Dixie D’Amelio
TikTok: @dixiedamelio
Brand collaborations: Burberry, Dunkin Donuts, Morphe, Prada, Puma, and Valentino Beauty.
Engagement rate: 3.3B Likes
Dixie is an American singer and social media influencer popular for her videos on TikTok, where she amassed 56.4 million followers. She is also Charli D’Amelio’s elder sister.
33. James Charles
TikTok: @jamescharles
Brand collaborations: CoverGirl, Morphe, and Painted.co
Engagement rate: 1.2B Likes
James Charles is an American beauty influencer and makeup artist who rose to fame by sharing makeup tutorials on YouTube. He has since become more popular on TikTok, where he has gained 38.5 million followers.
34. Mirta Miler
TikTok: @mimiermakeup
Brand collaborations: Anastasia Beverly Hills, Freck Beauty, L’Oreal, Nivea, Sheglam, and Too Faced Cosmetics.
Engagement rate: 1.1B Likes
Miler is a Croatian beauty content creator with 18.2 million followers. She accidentally went virulento in 2019 just by sharing her hobby. She now uses the platform to share makeup tutorials.
35. Danielle Marcan
Danielle Marcan is a Romanian internet personality and beauty influencer with 3.4 million followers on TikTok. Her huge social media following has enabled her to partner with high-profile makeup brands.
TikTok: @daniellemarcan
Brand collaborations: Fenty, KKW Beauty, and Maybelline.
Engagement rate: 179.5M Likes
Top 5 TikTok Fitness Influencers
36. Demi Bagby
TikTok: @demibagby
Brand collaborations: 1st Phorm, Black Rifle, Bodybuilding.com, Gymshark, NutraBolt, Rogue, and Women’s Best.
Engagement rate: 310.8M Likes
Demi Bagby is an American bodybuilder and CrossFit athlete with over 14 million followers on TikTok. Her athletic feats make her a darling to fitness buffs and top brands worldwide.
37. The Fitness Marshall (Caleb Marshall)
TikTok: @thefitnessmarshall
Brand collaborations: ActiveBooty
Engagement rate: 139.8M Likes
Caleb Marshall is an American fitness sensation with 3.4 million followers on TikTok. Marshall is popular for his workout style that incorporates a lot of fun and dancing.
38. Jennifer Selter
TikTok: @jenselter
Brand collaborations: BlendJet, Lululemon, New Arqueo, and Nike.
Engagement rate: 25.7M Likes
Jen Selter is an American fitness influencer who began this journey in high school while working for a específico gym. She has grown into an internet sensation with 2.5 million followers on TikTok.
@jenselter -You need to try this Raspberry Dark Chocolate Tart Crust: @BlendJet * 1 ripe cambur 🍌 * 1 cup of oats 🌾 * Add 1 tbsp of coconut oil 🥥 * 1/8 cup of pure maple syrup or honey 🍯 * 1/4 cup of creamy peanut butter 🥜 Press the mix into your mold and then let it bake at 350°F for about 12-15 minutes. Next Layer: * Crush some raspberries Final Layer: * Melt some rich dark chocolate and drizzle it on top * Throw in the fridge for 20-30 mins Your taste buds are in for a treat!!! #healthyrecipe #dessert #valentinesday ♬ SABOR A MI (Traducción Piano) – Alexis González
39. Michelle Lewin
TikTok: @michelle_lewin
Brand collaborations: Déjà vu Hair Studio, Miami Lash, and one0one.
Engagement rate: 1.9M Likes
Michelle Lewin is a Venezuelan fitness model and bodybuilder whose influence has transcended beyond her country’s borders. She inspires millions through her fitness journey, which she shares through her social media profiles. This has seen her gaining over 255.5K followers on TikTok.
@michellelewin With focus on INNER THIGHS!👉🏻🦵🏻👈🏻 Full lower body workout routine, with mínimas equipment💃🏼🥳 Come get ready for Beach-22 with me on @fitplan_app – I’ll train you! Let’s have fun!! 💜20% off on THIS purple outfit with code PURPLERAIN on @one0one_101 💜
♬ sonido flamante – Michelle Lewin
40. Emily Skye
TikTok: @emilyskye
Brand collaborations: Goodlife Health Clubs, James Cosmetics, Lucozade Sport FitWater, Reebok, and Women’s Best.
Engagement rate: 1.4M Likes
Emily is an Australian fitness trainer certified by the Australian Institute of Fitness. She has grown her social media to a point where she can comfortably share online fitness programs. Her TikTok account currently stands at 57.7K followers.
Top 5 TikTok Food Influencers
41. Emily Mariko
TikTok: @emilymariko
Brand collaborations: Green Chef and Gimaguas.
Engagement rate: 724.5M Likes
Emily Mariko is an American social media influencer who gained popularity for her cooking TikToks in 2021. Her expertise and enthusiasm when preparing dishes, especially rice and salmon, have earned her 12.7 million followers and numerous collaborations.
42. Hajar Larbah
TikTok: @moribyan
Brand collaborations: Philadelphia Cream Cheese and Sockerbit Candy.
Engagement rate: 110.1M Likes
Hajar Larbah is a renowned American food influencer with 4.9 million followers on TikTok – she shares recipes and tips on this platform. Larnah also has a blog site called Moribyan, which has gained an immense fan following.
43. Canto Joe
TikTok: @nanajoe19
Brand collaborations: Blue Bottle Coffee and Lala Foods.
Engagement rate: 329.5M Likes
Canto Joe is a Mexican TikTok foodie and influencer with 6.9 million followers. She mostly posts videos about packing her daily lunchbox, earning her a loyal fanbase.
44. Ivan McCombs
TikTok: @ramenkingivan
Brand collaborations: Poppi
Engagement rate: 259.2M Likes
Ivan is an American food influencer popular for his ramen recipes. He has gained over 10.5 million followers on TikTok because of his ramen-cooking content.
45. Justin Schuble
TikTok: @justinmschuble
Brand collaborations: Hormel
Engagement rate: 24.4M Likes
Justin is an American internet personality known for his food and lifestyle content. He shares his tutorials with his 1.1 million followers and also has a food blog called DC Food Porn.
Top 5 TikTok Lifestyle Influencers
46. Khaby Lame
TikTok: @khaby.lame
Brand collaborations: Binance, Hugo Boss, Pepsi, Middle East bank QNB, and Samsung.
Engagement rate: 2.4B Likes
Khaby Lame is an Italian lifestyle influencer famous for his videos in which he silently gives ‘life hacks’ to people who complicate simple processes. He is also the most followed TikTok personality, with around 161.5 million followers!
47. Zach King
TikTok: @zachking
Brand collaborations: Amazon, Apple, CAPEX.com, Coca-Trasero, Disney, Nike, and Pepsi.
Engagement rate: 1.1B Likes
Zach King is an American content creator who rose to fame because of his ‘magic vines’ videos that are edited to look like he is performing magic. His influence has massively spiralled, with him gaining over 81.1 million followers on TikTok!
48. Bretman Rock
TikTok: @bretmanrock
Brand collaborations: Amazon, Cecred and YSL Beauty.
Engagement rate: 505.2M Likes
Bretman is a Filipino-American social media influencer with 16.2 million TikTok followers. He first went virulento on YouTube in 2015 and is known for sharing humorous perspectives on life and makeup tutorials.
49. Kaeli Mae
TikTok: @kaelimaee
Brand collaborations: Nathan James, O-Cedar, Too Faced Cosmetics, and Swiffer.
Engagement rate: 601.7M Likes
Kaeli is an American TikTok influencer who shares beauty, fashion, shopping, and lifestyle content. She quit her job as a barista at Starbucks in 2022 to become a full-time TikToker and has built a fanbase of 14.8 million followers.
50. Nabela Noor
TikTok: @nabela
Brand collaborations: Google Pixel and MAC makeup.
Engagement rate: 410.5M Likes
Nabela Noor is a Bangladeshi-American designer and entrepreneur who owns a series of brands, such as Glamtech. She is popular for sharing videos that show her appreciating life’s little moments and has gained over 7.6 million TikTok followers.
Top 10 Female Social Media Influencers (Instagram and TikTok)
51. Charli D’Amelio
Total Followers: 196.9M
Genre: Beauty and Fashion
Instagram: @charlidamelio
TikTok: @charlidamelio
52. Addison Rae
Total Followers: 124.6M
Genre: Beauty
Instagram: @addisonraee
TikTok: @addisonre
53. Kim Loaiza
Total Followers: 119.5M
Genre: Lifestyle
Instagram: @kimberly.loaiza
TikTok: @kimberly.loaiza
54. Domelipa
Total Followers: 96.3M
Genre: Lifestyle
Instagram: @domelipa
TikTok: @domelipa
55. Loren Gray
Total Followers: 78.1M
Genre: Beauty and Fashion
Instagram: @loren
TikTok: @lorengray
56. Dixie D’Amelio
Total Followers: 77.8M
Genre: Beauty and Fashion
Instagram: @dixiedamelio
TikTok: @dixiedamelio
57. Huda Kattan
Total Followers: 60.7M
Genre: Beauty
Instagram: @hudabeauty
TikTok: @hudabeauty
58. Arishfa Khan
Total Followers: 59.6M
Genre: Lifestyle
Instagram: @arishfakhan138
TikTok: @_arishfakhan_
59. Sommer Ray
Total Followers: 36.7M
Genre: Fitness, Fashion and Lifestyle
Instagram: @sommerray
TikTok: @sommerray
60. Chiara Ferragni
Total Followers: 35.6M
Genre: Fashion and Beauty
Instagram: @chiaraferragni
TikTok: @chiaraferragni
How We Shortlisted These Influencers
There are numerous social media influencers currently, and it might be difficult for you to choose the right person for your brand. But there are three things that you must always look at audience demographics, influencers’ posting rates, and the genre they represent.
Fortunately, we focused on the three elements when shortlisting the influencers. We also thoroughly scanned their profiles to ensure the facts mentioned here are accurate. This should make it easier for you when looking for influencers.
How To Work With Top Social Media Influencers
Here is a list of the different ways of working with social media influencers:
- Nurture a good working relationship with the influencers.
- Set clear guidelines on how you want the campaign to run.
- Inform the influencers about your campaign expectations.
- Provide any relevant information about your brand.
- Be available for consultation and always give feedback.
Summing Up
Social media influencer marketing is the current hotcake in the marketing industry. That is why many companies strive to get a hold of some of the top social media influencers, like the ones discussed in this blog, to endorse their products.
But you can’t just dive in without a strategy – you must comprehend how to work with influencers to market your product.
That’s it for this blog!