We’ve compiled the highest video statistics that matter to companies with all the pieces from utilizing video for gross sales calls and digital conferences to video advertising developments for social media.
We all know it may be laborious to justify spending sources on a brand new content material kind with out the information, particularly for data-driven companies. So in the event you—or your boss—wish to perceive the facility of video and wish the stats to again it up, then look no additional. We’ve compiled the highest video advertising statistics that matter to companies that will help you make the perfect determination in your advertising wants.
Or in the event you’re a gross sales chief or rep searching for extra intel or perception on how video can seize your prospect’s consideration, speed up deal cycles, and shut extra enterprise—we’ve obtained you coated too.
- Contents
- 1. Video for Gross sales Statistics
- 1.1 Seize Prospects’ Consideration
- 1.2 Transfer Offers Ahead to Shut
- 1.3 The Transition to Digital Promoting
- 2. Video Advertising and marketing Statistics
- 2.1 Video Advertising and marketing Technique
- 2.2 Video Publishing and Manufacturing Statistics
- 2.3 Video Size Statistics
- 2.4 Stats Round Video Engagement
- 2.5 Video Analytics Statistics
- 2.6 On-line Video Statistics
- 2.7 Cellular Video Statistics
- 2.8 Video E mail Statistics
- 2.9 Video search engine marketing Statistics
- 2.10 Video Content material Advertising and marketing Statistics
- 2.11 Digital Convention and Webinar Statistics
- 3. Social Media Video Statistics
- 3.1 Fb Video Statistics
- 3.2 Instagram Video Statistics
- 3.3 LinkedIn Video Statistics
- 3.4 Twitter Video Statistics
- 3.5 Snapchat Video Statistics
- 3.6 YouTube Statistics
- 3.7 TikTok Video Statistics
Video for Gross sales Statistics
Utilizing video for gross sales has shortly turn out to be a precedence for forward-thinking companies which might be searching for the perfect methods to speak with their viewers and potential clients. The usage of one-to-one video (most frequently utilized in gross sales conversations) has exploded lately. Trying on the video statistics beneath, it’s clear that gross sales reps can be sensible to incorporate video of their gross sales campaigns.
Seize Prospects’ Consideration
- 71% of gross sales execs agree that video electronic mail outperforms text-based electronic mail. (Vidyard, 2021)
- Individuals are 13% extra prone to keep in mind particulars from video emails over textual content emails. (B2B DecisionLabs, 2021)
- Practically 90% of gross sales professionals report the significance of accessing video viewing information to qualify leads, have interaction prospects, or affect offers. (Vidyard, 2021)
- Video electronic mail can cut back inbox fatigue and assist recipients retain extra of the message when in comparison with text-based electronic mail. (B2B DecisionLabs, 2021)
- Utilizing video for gross sales outreach has elevated response charges for greater than 70% of gross sales reps. (Vidyard, 2021)
- Prime-performing gross sales reps favor chilly calls over chilly emails, and video is rising as a prime channel. (McKinsey, 2020)
- Practically 1 / 4 of decision-makers determine 1-to-1 video because the media kind they’re most certainly to answer to. (SalesHacker, 2018)
- Gross sales groups that use video get a 16% bump in electronic mail open charges. (SalesLoft, 2018)
- Gross sales groups that use video get a 26% improve in replies. (SalesLoft, 2018)
- Gross sales staff who place movies after the primary 10% of the e-mail copy, however earlier than the midway level, see the most important improve in replies—there’s additionally a slight bump for putting the video on the backside of the e-mail, reminiscent of within the postscript (SalesLoft, 2018)
- Gross sales emails containing video despatched between the second and twentieth day of the gross sales outreach course of end in considerably increased reply charges (SalesLoft, 2019)
- Executives rank 1-to-1 video as their second most most well-liked option to be taught from a vendor subsequent to solely electronic mail. (SalesHacker, 2018)
- 58% of viewers watch a business-related video all over if it’s lower than 60 seconds. (Vidyard, 2021)
- Of the sellers who use customized recorded movies, 70% say that video emails produce extra opens, clicks, and responses than textual content emails. (Vidyard, 2021)
- 46% of individuals keep in mind particulars from a textual content electronic mail, however 59% of individuals keep in mind particulars from a video inside an electronic mail. (Vidyard, 2021)
- Hybrid video (a recording of your self and your display screen) garners the best response price over selfie-style or conventional display screen recording movies. (Vidyard, 2021)
- Many monetary companies professionals really feel like they’ve gotten to know purchasers or clients (66%), distributors and companions (50%), and management (42%) higher by interacting by video extra typically. (Vidyard, 2022)
Video Development Predictions
“B2B sellers will turn out to be specialists at creating and interesting with video. As purchaser preferences collide with pandemic-related realities, 40% of B2B reps informed us in a current survey that they plan to switch their ways to adapt to distant promoting actions. Historically restricted to electronic mail, telephone calls, and display screen–sharing interactions, sellers will search for extra dynamic methods to earn consumers’ consideration.” Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Previous Norms, October 2020
“B2B sellers will turn out to be specialists at creating and interesting with video. As purchaser preferences collide with pandemic-related realities, 40% of B2B reps informed us in a current survey that they plan to switch their ways to adapt to distant promoting actions. Historically restricted to electronic mail, telephone calls, and display screen–sharing interactions, sellers will search for extra dynamic methods to earn consumers’ consideration.” Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Previous Norms, October 2020
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Transfer Offers Ahead to Shut
- Shut charges have elevated for over 50% of gross sales execs who leverage video as a part of their deal cycle. (Vidyard, 2021)
- SaaS firms’ proposals which have video see a 41% increased shut price. (Proposify, 2020)
- Occasion Providers firm proposals that had video expertise a whopping 103% increased shut price. (Proposify, 2020)
- Including CTAs to video content material is without doubt one of the prime on-line video platform function priorities for gross sales reps. (Vidyard, 2021)
- The common product demo synchronous video name lasts 29 minutes and takes 79% of the assembly. (Zoom/Refrain, 2019)
- Offers which might be closed/gained used video 18.5% greater than offers which might be closed/misplaced. (Zoom/Refrain, 2019)
- Offers which might be closed/gained used display screen sharing (on synchronous video calls) 26.3% extra typically than offers which might be closed/misplaced. (Zoom/Refrain, 2019)
- The usage of video in buyer and gross sales conversations, in addition to prospecting, elevated by 93% since 2019. (Vidyard, 2021)
- Practically half of gross sales execs who leverage video say it has shortened their deal cycle. (Vidyard, 2021)
- Including a video to your proposal can improve shut charges by as much as 41%. (Proposify, 2022)
- Video drives 56% increased proposal engagement and helps shut your deal 26% sooner. (Proposify, 2022)
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See what’s in retailer for the way forward for digital gross sales and promoting with video. Get the Report The Transition to Digital Promoting
- Greater than two-thirds of gross sales groups report they’ll be working within the workplace part-time or staying distant for the foreseeable future. (Vidyard, 2021)
- 96% of monetary companies professionals would surrender a share of their wage to work at home completely. (Vidyard, 2022)
- 76% of gross sales leaders consider that distant gross sales interactions are equally or simpler than conventional in-person engagement in prospecting for brand new clients (McKinsey, 2020)
- 64% of those that transitioned to digital gross sales this 12 months met or exceeded income targets, in comparison with 50% of the leaders who didn’t make the transition (HubSpot, 2020)
- Video and CRM instruments have been the primary and two enablers of success (HubSpot, 2020)
- 63% of gross sales leaders say digital conferences are equally or simpler than in-person conferences. (HubSpot, 2021)
- 30% of the underperforming gross sales organizations now have an FY21 enterprise aim to allow their reps to promote remotely–for the long run (HubSpot, 2020)
- Consumer-generated or user-recorded video (most frequently utilized in gross sales conversations) elevated by 129% in 2020 (Vidyard, 2021)
- Consumer-generated video creation elevated 44% within the second quarter of the 2020 calendar 12 months—aligning with the preliminary levels of the COVID-19 pandemic when many gross sales groups went digital-first (Vidyard, 2021)
- 60% of gross sales execs outline their video recording and enhancing abilities as rising or proficient. (Vidyard, 2021)
- Solely 32% of gross sales execs report {that a} digital gross sales course of requires extra conferences to shut offers. (Vidyard, 2021)
- 80% of respondents point out their group saved cash by transitioning to a enterprise mannequin that depends on digital conferences quite than in-person conferences. (Vidyard, 2022)
- On common, most monetary service professionals desire to conduct conferences with their clients or purchasers just about, utilizing video. (Vidyard, 2022)
- Only one% of monetary companies professionals report that their group nonetheless depends totally on in-person conferences. (Vidyard, 2022)
- 89% of monetary companies professionals say that sending video messages to their purchasers and prospects can be extra impactful than text-based messages. (Vidyard, 2022)
- 50% of monetary companies professionals consider incentives tied to the adoption of recent enterprise applied sciences, reminiscent of offering staff with respectable coaching on new enterprise applied sciences, would result in extra widespread adoption of recent applied sciences inside their group. (Vidyard, 2022)
- 81% of respondents point out that entry to expertise for digital promoting is the #1 must-have for his or her work. (Vidyard, 2022)
The Energy of Video
Since COVID-19 has elevated the necessity to work together remotely, the facility of video as a option to join with clients has surged. Digital interactions with gross sales reps have elevated 41% for the reason that pandemic started, and on-line chat has elevated 21% (McKinsey & Firm, 2020)
Since COVID-19 has elevated the necessity to work together remotely, the facility of video as a option to join with clients has surged. Digital interactions with gross sales reps have elevated 41% for the reason that pandemic started, and on-line chat has elevated 21% (McKinsey & Firm, 2020)
The State of Digital Promoting Report See what’s in retailer for the way forward for digital gross sales and promoting with video. Get the Report
See what’s in retailer for the way forward for digital gross sales and promoting with video. Get the Report Video Advertising and marketing Statistics
Advertising and marketing groups and content material builders around the globe have already been embracing the shift to digital channels on this final decade, however the COVID-19 pandemic has actually compelled companies to rethink their conventional advertising campaigns to on-line platforms utilizing video.
Social media, web sites, and YouTube are the preferred locations to distribute video content material. Taking a look at our roundup of 2021 video advertising statistics, an image is painted of an trade shifting digital and the information to again your enterprise’s case to embrace video advertising too.
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Know the place you stand, so you’ll be able to stand out. Get the insights it is advisable craft a video technique that works. Get the Report Video Advertising and marketing Technique
- 93% of entrepreneurs who use video say that it’s an necessary a part of their advertising technique—a rise from 92% in 2020, making this the best share of any 12 months since 2015. (HubSpot, 2021)
- Based on 88% of entrepreneurs, video advertising gives them with constructive ROI. When you think about that solely 33% stated the identical in 2015, it reveals that client sentiment towards movies is way stronger now. (Good Insights, 2020)
- 94% of entrepreneurs in 2020 reported that video transformed the identical or higher than some other content material kind. (Vidyard, 2021)
Video Publishing and Manufacturing Statistics
- 91% of organizations are sustaining or growing video content material manufacturing budgets. (Vidyard, 2021)
- General enterprise video creation elevated by 135% final 12 months. (Vidyard, 2021)
- 60% of all enterprise movies created in 2020 have been user-generated or person recorded, whereas 40% have been created or produced in additional conventional methods. (Vidyard, 2021)
- Enterprises with over 5,000 staff created on common greater than 1,300 movies all through 2020. (Vidyard, 2021)
- Roughly 75% of video content material created by firms underneath 200 staff is user-generated or user-recorded. (Vidyard, 2021)
- In 2020, the excessive tech, monetary companies, and schooling and public companies industries created extra movies on common than in different fields. (Vidyard, 2021)
- Enterprise organizations are evenly cut up between inner (34%), exterior (36%), or a mixture of each (30%) in relation to allocating sources for the manufacturing of video content material. (Vidyard, 2021)
- Small and Medium-sized organizations (each at 57%) rely extra closely on inner sources in relation to video manufacturing. (Vidyard, 2021)
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Video Size Statistics
- 59.9% indicated {that a} video being too lengthy would strongly deter them from watching. (Animoto, 2020)
- Fb recommends that small companies attempt preserving movies to round 15 seconds as a lot as potential. They shared that 47% of worth in a video is delivered within the first 3 seconds. (Animoto, 2020)
- Movies which might be a median of 26 seconds obtain essentially the most feedback on Instagram. (Animoto, 2020)
- The common size of all business-related movies is simply over six minutes. (Vidyard, 2021)
- The vast majority of movies (60%) are lower than 2 minutes lengthy. (Vidyard, 2021)
- Solely 3% of enterprise movies are 10 to twenty minutes lengthy. (Vidyard, 2021)
- Longer kind video content material (over 20 minutes in size) grew 66% in 2020. (Vidyard, 2021)
What’s the Common Size of a Enterprise Video?
Supply: Vidyard 2021 Video Benchmark Report.
Stats Round Video Engagement
- 51% report they’re happy or very happy with the outcomes they’re getting from video. (Demand Metric & Vidyard, 2020)
- 86% of individuals wish to see extra video from manufacturers. Out of those, 36% say they’d most wish to see extra instructional/explainer video model content material, with 14% eager to see extra product demos. (Wyzowl, 2020)
- Individuals are twice as prone to share video content material with their associates than some other kind of content material. (Wyzowl, 2020)
- The common viewer retention price for movies throughout the board is 45%. (Vidyard, 2021)
- 58% of viewers watch a business-related video to the top if it’s underneath 60 seconds. (Vidyard, 2021)
- Solely 24% of viewers end a video if it’s longer than 20 minutes. (Vidyard, 2021)
- Modifying longer-form content material like on-demand webinars to underneath 20 minutes in size can improve viewer retention by 44%. (Vidyard, 2021)
What’s the Common Engagement for Totally different Lengths of Video
Supply: Vidyard 2021 Video Benchmark Report.
Video Analytics Statistics
- Video efficiency analytics, reminiscent of views and drop-off charges, is voted essentially the most helpful function of an internet video platform. (Vidyard, 2021)
- 73% of firms report they’re utilizing some type of video analytics to trace video content material effectiveness. (Vidyard, 2021)
- Those who use intermediate or superior analytics sometimes provided by enterprise video platforms are more likely to report the return they’re getting from video is bettering. (Vidyard, 2021)
- 65% of entrepreneurs and almost 90% of gross sales professionals report the significance of accessing video viewing information to qualify leads, have interaction prospects, or affect offers. (Vidyard, 2021)
- The highest problem recognized by companies of all sizes is the way to measure video influence. (Vidyard, 2021)
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Know the place you stand, so you’ll be able to stand out. Get the insights it is advisable craft a video technique that works. Get the Report On-line Video Statistics
- Millennials watch on-line movies for two.4 hours per day whereas Gen Z averages 3.4 hours. (HubSpot, 2020)
- 51.7% of world web customers aged 16 to 64 say that watching movies, TV reveals and flicks is their main cause for utilizing the web. (Hootsuite, 2021)
- There are 235.1 million video viewers within the U.S., 82.8% of web customers. (eMarketer, 2019)
- The most typical forms of enterprise movies are instructional in nature and embody product demos, how-to’s, explainers, and webinars. (Vidyard, 2021)
- Digital video’s share of time spent in relation to TV is increased in Canada than in some other nation in eMarketer’s world forecast. (eMarketer, 2019)
- 26% of entrepreneurs listed “product how-to movies” as a prime inbound advertising precedence for his or her firm. (HubSpot, 2018)
- 72% p.c of households with wi-fi web now stream video on their related TV screens. (Assume With Google, 2020)
Cellular Video Statistics
- 75% of worldwide video viewing is cell. (eMarketer, 2018)
- Roughly 71% of Gen Z teenagers use cell units to look at movies, whereas 51% use cell for social media browsing. (HubSpot, 2020)
- Cellular video consumption rises by 100% yearly. (Insivia, 2018)
- Individuals are 1.5 occasions extra prone to flip to cell phones to look at a video. (Fb, 2020)
- Individuals are 1.5x extra prone to watch video every day on a smartphone than on a pc. (Fb, 2020)
Video E mail Statistics
Video search engine marketing Statistics
- 62% of Google common searches embody video, and that 8 of 10 of the video outcomes come from YouTube quite than different video platforms. (Searchmetrics, 2018)
- Video is the primary type of media utilized in content material technique, overtaking blogs and infographics. (HubSpot, 2020)
Video Content material Advertising and marketing Statistics
- 64% of B2B entrepreneurs elevated their use of audio or visible content material (movies, stay streaming, and webinars) in 2019 over their earlier dedication. (Content material Advertising and marketing Institute, 2019)
- The most typical forms of enterprise movies are instructional in nature and embody product demos, how-to’s, explainers, and webinars. (Vidyard, 2021)
- When requested how they’d most wish to find out about a services or products, two-thirds of individuals (66%) stated they’d desire to look at a brief video. This compares to 18% who’d quite learn a text-based article, web site or publish, 4% who’d wish to view an infographic, 3% who’d quite obtain an e-book or handbook, 3% who’d quite attend a webinar or pitch, and a pair of% who’d like a gross sales name or demo. (Wyzowl, 2020)
- 70% of companies say they’re creating extra movies now in comparison with the identical time final 12 months. (Animoto, 2020)
- Retail and client items firms produced extra movies in 2020 over different industries. (Vidyard, 2021)
- Other than rating high-budget video options because the least seemingly causes for watching movies, millennials and Gen Z differ from older age teams in that they’re extra accepting of user-generated content material over professionally made movies. (HubSpot, 2020)
- Greater than 99% of present video entrepreneurs will proceed utilizing video in 2021, and 96% plan to extend or preserve their spending. (HubSpot, 2021)
- In 2021, there was a 40.5% year-over-year improve in the usage of proposal movies. That is up from a 31% YOY improve in 2020. (Proposify, 2022)
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Digital Convention and Webinar Statistics
- Information reveals that by June 2020, attendees have been spending 28x extra time attending digital occasions than that they had been in January of 2020. In November, that determine jumped to 34x greater than in January. In complete for 2020, almost 75 million attendees registered for multiple million digital occasions on Eventbrite and logged over 100 million hours. (Eventbrite, 2020)
- 53% of digital occasion shoppers stated they plan to attend each digital and in-person occasions sooner or later—even when it’s secure to collect in-person once more. (Eventbrite, 2020)
- 25% of individuals watch webinars from their cell machine. (Work Solid, 2020)
- The sudden shift to digital occasions in 2020 produced blended outcomes when it comes to attendance. Whereas simply over half of the occasions misplaced viewers within the transition, 46% gained attendees in consequence. Eradicating journey necessities and viewers familiarity with video displays labored collectively to maintain occasion attendance largely intact. (Enterprise Wire, 2020)
- 64% of B2B tech consumers count on to spend extra on net conferencing software program in 2021. (Belief Radius, 2021)
- 50% of attendees at digital occasions in 2020 have been impartial on their expertise, roughly getting what they anticipated. However almost a 3rd indicated that that they had a greater expertise than anticipated. (Enterprise Wire, 2020)
- 29% of all webinars are produced by software program and expertise firms, adopted by monetary companies (14%), schooling (11%), and consulting (10%). (GoToWebinar, 2019)
- 56% of webinar hosts stated that they used each stay and on-demand video. (Letter.ly, 2020)
- Research present that 83% of individuals said they might solely attend one webinar per week. (Letter.ly, 2020)
- Over 28% of individuals watch recorded variations of webinars versus stay. (Letter.ly, 2020)
- 36% of webinar registrations happen between 8 and 10 a.m. (GoToWebinar, 2019)
- 59% of registrations happen lower than every week earlier than the webinar and 17% occur the day of. (GoToWebinar, 2019)
- E mail drives 57% of webinar registrations, adopted by social (15%) and web site/weblog (14%). (GoToWebinar, 2019)
- 57% of entrepreneurs now use stay video inside their methods. (Good Insights, 2020)
- Over a 3rd (34%) of entrepreneurs are making use of Fb’s stay streaming choices, creating in-the-moment movies that permit viewers to react in real-time. Instagram is the second hottest possibility, with 13% creating stay movies on the platform. (Good Insights, 2020)
- 91% of webinar entrepreneurs say webinars have been a hit, making it the best video advertising channel. (HubSpot, 2021)
- 93% of companies landed a brand new buyer due to a video on social media. (Animoto, 2020)
- Half of Gen Z and Millennials “don’t understand how they’d get by life with out video.” (HubSpot, 2020)
- 91% of entrepreneurs are happy with the ROI of video advertising on social media. (Animoto, 2020)
- 13% of social video viewers say that the choice to make use of a “purchase” button on a social community would improve their probability of buying a product—that’s 29% greater than the common. (World Net Index, 2019)
- 60% of web customers are social video viewers, together with 70% of 16- to 24-year-olds. (World Net Index, 2019)
- 16% of social video viewers have used vlogs to analysis merchandise. (World Net Index, 2019)
- 37% of companies publish video content material on social month-to-month, 24% publish weekly, and 13% share video day-after-day. (Buffer, 2019)
Fb Video Statistics
- 64% of companies stated that within the final 12 months, a video on Fb resulted in a brand new consumer. (Animoto, 2020)
- Fb customers are 4x extra prone to watch stay streams than recorded movies. (Sprout Social, 2020)
- Customers watch 85% of Fb movies with out sound. (Sprout Social, 2020)
- Native video will get extra engagements and shares than some other content material kind on Fb, together with Fb Reside video. (NewsWhip, 2019)
- Sq. Fb movies get 35% extra views than panorama movies and outperform panorama movies in each “likes” and engagement. (Sprout Social, 2020)
- Fb has turn out to be simpler as a video advertising channel than YouTube with 79% of video entrepreneurs utilizing it – and 85% of these individuals say it’s been a hit. (Wyzowl, 2020)
- 26% of Fb customers have watched a stay stream video up to now month. (World Net Index, 2019)
- Fb Reside Movies get, on common, 6x extra interactions than common movies. (Fb, 2018)
- Fb is the preferred channel for companies to share video content material, favored by 81% of companies. (Buffer, 2019)
Instagram Video Statistics
- Video posts on Instagram obtain greater than 2x extra feedback than different forms of posts. (HubSpot/Point out, 2019)
- 77% of entrepreneurs have posted a video on IGTV. (Animoto, 2020)
- Video posts on Instagram obtain, on common, the best variety of likes—and engagement with video elevated over the earlier. (HubSpot/Point out, 2019)
- 500 million individuals use Instagram Tales—which is often a mixture of photograph and video—every day. (Fb, 2019)
- 47% of individuals say they discover Instagram Tales helps them to be extra genuine of their communication with family and friends. (Instagram, 2018)
- 39% of individuals say they’ve turn out to be extra enthusiastic about a model or product after seeing it on Instagram Tales. (Instagram, 2018)
- Folks share 95 million pictures and movies on Instagram day-after-day. (WordStream, 2019)
- 13% of Instagram customers have watched a stay stream video up to now month. (World Net Index, 2019)
LinkedIn Video Statistics
- In 2019 LinkedIn has emerged as essentially the most profitable channel for video entrepreneurs, with an awesome 87% of LinkedIn video entrepreneurs describing it as an efficient channel. (Wyzowl, 2020)
- LinkedIn Reside streams have elevated by 158% since February 2020. (LinkedIn, 2020)
- Video is essentially the most shared kind of content material on LinkedIn, over 20 occasions greater than different types of content material. (Enterprise of Apps, 2020)
- In 2021, LinkedIn conversations elevated 43%, content material shared was up 29%, and hours on LinkedIn Studying elevated 80%. (LinkedIn, 2021)
Twitter Video Statistics
- Greater than 2 billion video views occur day-after-day on Twitter, which is 67% year-over-year development. (Twitter, 2019)
- Tweets with video appeal to 10x extra engagement than Tweets with out video. (Twitter, 2019)
- Tweets with video are 6x extra prone to be Retweeted. (Twitter, 2018)
- Promoted Tweets with movies save greater than 50% on cost-per-engagement. (Twitter, 2019)
- Video Web site Playing cards on Twitter ship a 2x increased click-through price than normal cell video advert benchmarks and increase person retention by greater than 60%—as a result of individuals watch the video whereas the location hundreds. (Twitter, 2019)
- 93% of video views occur on cell. (Twitter, 2019)
Snapchat Video Statistics
- Snapchat Tales have 186 million every day energetic customers. (eMarketer, 2018)
- Solely 11% of video entrepreneurs say they’ve used Snapchat as a video channel, and fewer than half of those who do, report success. (Wyzeowl, 2020)
YouTube Statistics
- There are 2,291 million world energetic customers on YouTube as of January 2021. (Hootsuite, 2021)
- Over 100 million individuals watch YouTube TV on their TV screens every month within the U.S. (Assume with Google, 2020)
- 1 billion complete hours of video are watched every day on YouTube. (Hootsuite, 2021)
- Greater than 80% of 12- to 17-year-olds use YouTube and about two-thirds accomplish that every day. (eMarketer, 2018)
- Extra YouTube customers accessed the location by way of cell in 2018 (52.7%) than some other machine, together with related TV (18.3%), desktop/laptop computer (16.7%), and pill (12.3%). (eMarketer, 2019)
- Individuals are 3x extra seemingly to concentrate to on-line video vs. TV. (Assume with Google, 2019)
- 60% of individuals watched YouTube content material associated to their passions up to now 24 hours—content material about passions is 3x extra necessary than content material with well-known actors. (Assume with Google, 2019)
- Watch occasions have elevated within the following classes: House renovation (up 200%), make-up transformation (up 80%), keto eating regimen (up 320%), wildlife (up 60%), new tech (up 200%), and new recipes (up 140%). (Assume with Google, 2019)
- 35% of Canadian and 40% of world customers say they’ve bought merchandise that they’ve found on YouTube. (Assume with Google, 2019)
- Two-thirds of web customers watch YouTube not less than as soon as every week and multiple in 10 of these customers watch DIY or how-to movies in a typical session. (Client Barometer with Google, 2019)
TikTok Video Statistics
- TikTok stays a largely untapped social channel, with solely round 1 in 10 video entrepreneurs having given it a shot. Out of those that’ve tried it out, although, 66% report having seen success. (Wyzowl, 2020)
- The common world person spent 13.3 hours per 30 days watching movies on TikTok in 2020. (Hootsuite, 2020)
This publish was initially printed on December 17, 2020. It was up to date on September 22, 2021.