Gross sales prospecting with video is a inventive solution to pique curiosity with potential prospects. We’ve rounded up the highest 10 templates and concepts that will help you get began.
To achieve success at gross sales prospecting, you want to have the ability to attain out and join with prospects in a significant approach. Confidence, charisma, and resourcefulness are all great attributes to have as a salesman, however traditionally you needed to get your foot within the door with a chilly name or e mail that caught the prospect’s consideration earlier than they might be taught all these issues about you and wish to join.
Now that we’re residing in a digital promoting world and we now have video to work with, you’ll be able to chilly “name” a possible buyer by a video and present all of them these issues at first click on.
The fantastic thing about gross sales prospecting with video is that in slightly below two minutes, you’ll be able to:
- Catch a prospect’s consideration by emailing a video personalised made only for them
- Assist put a face to a reputation and present who you’re
- Shortly lower to the core of how one can assist a prospect with a ache level
- Present a fast demo of your product
Flip by or obtain these slides to see outreach templates and concepts for prospecting with video.
- Contents
- 1. The Advantages of Utilizing Video in Gross sales Prospecting
- 2. High Templates for Gross sales Prospecting with Video
- 2.1 Webcam ‘Selfie’ Video (with or with out Prop)
- 2.2 LinkedIn Profile ‘Hover’ (Prospect’s Profile)
- 2.3 Related Article, Remark, or Put up ‘Hover’
- 2.4 Web site ‘Hover’ (Prospect’s Web site)
- 2.5 Profitable Buyer Profile or Story
- 2.6 Information or Milestone ‘Congrats’
- 2.7 Resolution Present-and-Inform (Quick Teaser!)
- 2.8 Selling an Occasion or Webinar
- 2.9 Sharing a Content material Asset, Article, or Weblog Put up
- 2.10 Pre-Assembly (or Put up-Assembly) Video
- 3. Past the Templates–Getting Artistic
- 3.1 Go the Additional Mile
- 3.2 Don’t Be Afraid to Strive New Issues
- 3.3 Share Your Resolution to a Prospects Ache Level
- 4. Mastering the Artwork of Topic Traces and Intro Copy
- 4.1 The Artwork of the Topic Line
- 4.2 The Artwork of the Intro Copy
- 5. Time to Get Artistic
The Advantages of Utilizing Video in Gross sales Prospecting
A number of the mostly used codecs in fashionable prospecting are telephone, e mail, and social media. However all of these codecs, particularly e mail and social media, might be enhanced by together with video in your message. It has been confirmed that video can improve the affect of a prospecting name and enhance response charges.
Firms throughout the globe are realizing the advantages of utilizing video in prospecting calls. In reality, the funding in one-to-one video has elevated by 471% since 2019.
So how do you embody video successfully in your prospecting name? Properly, it’s rather a lot simpler than you suppose. By buying an internet video platform and even utilizing a free device like Vidyard, you’ll be able to simply file, share, and handle your movies multi functional place.
Investing in instruments on your gross sales staff, particularly now that many people are working from dwelling or remotely, is a should. The digital-first world is right here, and incorporating video into your gross sales funnel is a surefire approach to ensure your prospecting calls are seen and lower by the noise.
Video has remained a high performer for driving gross sales conversions. Using video in gross sales conversions elevated by 93% final yr alone.
Video in gross sales conversions is on the rise due to the human connection that video can deliver to an in any other case usually static interplay.
A number of the potential advantages of utilizing video in prospecting embody:
- It creates a private, human, and genuine connection level
- It will probably leverage your persona and physique language
- There is a chance to make use of visuals
- It has the flexibility to reveal effort and dedication
- It will probably sample disrupt and seize their consideration
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High Templates for Gross sales Prospecting with Video
When you get into the rhythm of utilizing video in your gross sales cadence, you’ll start to search out out what works greatest for you and your purchasers. Whether or not consciously or not, each vendor utilizing video develops templates and scripts which are reused time and again.
Attempt to develop and evolve your personal templates and scripts primarily based in your distinctive persona, supply fashion, goal personas, and business wants.
In comparison with commonplace text-based e mail and voicemail, video message templates might be multi-dimensional. They will embody:
- Using each webcam and display share
- The flexibility to develop and use a messaging ‘script’
- Visible components or props
- A dynamic thumbnail picture
We’ve rounded up some confirmed methods to get began with gross sales prospecting with video, in addition to video prospecting concepts price stealing. Check out a few of these high templates and concepts and see what works greatest for you!
1. Webcam ‘Selfie’ Video (with or with out Prop)
The fast-and-easy-to-create webcam ‘selfie’ fashion video is an effective way to introduce your self to a possible shopper. On this format, you’ll be able to ship a message much like your e mail and voicemail scripts whereas additionally spicing it up slightly.
A enjoyable and crowd pleasing solution to begin the video off is by utilizing a prop within the thumbnail of your video. Because the examples under present, many sellers’ favourite prop is a small whiteboard. You possibly can write your prospect’s title or the rest that reveals them this video is for them.
Different prop examples are issues like a sports activities jersey for a shopper who you recognize loves a sure staff, or a enjoyable sunhat in the event that they work within the journey business.
On this glorious video prospecting instance, Terminus’ Morgan Gillespie makes use of her prospect’s ardour (by having a beer as a prop) to ship a fantastic analogy with an impossible-to-resist thumbnail.
There are 5 key factors to recollect when constructing out your speaking script—introduction, worth, goal, CTA, and ‘thanks’.
Utilizing these 5 key factors on your script ensures you’ve all an important data touched upon in your outreach.
2. LinkedIn Profile ‘Hover’ (Prospect’s Profile)
A LinkedIn profile hover principally means going to your prospect’s LinkedIn profile and recording a brief screen-and-webcam video whereas hovering over their web page.
This method permits you to converse to the truth that you’ve researched their firm, and also you’re acknowledging their function. In the event you’ve labored with related firms in the identical business, tackle that in your video and let the prospect know your success story and how one can assist them shifting ahead.
Right here is an instance of a script for a LinkedIn profile hover video:
“Hello [Name], I can see out of your LinkedIn profile that you simply’re accountable for [role] at [company].
I’m reaching out as a result of I’m working with a number of different [role] who’re having a tough time [problem]. I’m serving to them [value prop].
In the event you’re having an analogous problem, can I ship you one other video to point out you ways I’m serving to?”
Kayla Cytron-Thaler from Domino Information Lab goes out of her solution to study her prospects as a way to create hyper-personalized movies that seize prospect’s consideration. On this video, Kayla visits her prospect’s LinkedIn profile to talk to his function and a few of the high priorities for folks in related positions.
3. Related Article, Remark, or Put up ‘Hover’
Much like a LinkedIn profile hover, you can too display file whereas hovering on an article, publish, or remark your prospect will acknowledge. In the event you met the prospect at a networking occasion, hover over the occasion web site so that they keep in mind the place you met. In the event you each commented on an article on LinkedIn, and that’s the place you discovered their contact, hover over that article.
At all times attempt to use one thing that ties again to your message and values your prospect. Some examples:
- An article or publish that mentions them
- An article or publish they commented on or shared
- The way you simply discovered them due to their LinkedIn actions
4. Web site ‘Hover’ (Prospect’s Web site)
A simple solution to present your prospect that you simply’ve taken the time to do some background analysis is to file a video whereas hovering on their firm web site. Earlier than you hit file, take the time to look by the location, learn the “about” web page, take a look at a few of the press releases, and have a look at the merchandise.
At all times hover over a web page that ties again to your message. It doesn’t make sense so that you can be speaking in regards to the firm’s merchandise whenever you’re hovering over the ‘careers’ web page. Select probably the most applicable web page for what corresponds along with your pitch.
Lou Casados from Channel Advisor visited his prospect’s web site and found an issue with their consumer journey. He took the time to provide them a free tip, utilizing the web site hover template, with the hope that they’d arrange a time to be taught extra.
5. Profitable Buyer Profile or Story
Have you ever labored with a buyer in an analogous discipline as your prospect earlier than? Use any success tales to your benefit and reference previous wins when making a chilly name to a brand new prospect.
A method to take action is to display file a LinkedIn profile of one in all your prospects who has an analogous title to your prospect. Use this web page to begin your story about the way you helped this buyer with an analogous ache level, and the way you would/would do it once more.
Instance script: “Hello [Name], I do know this isn’t YOUR LinkedIn profile up right here. In reality, that is [customer name] who can also be a [role].
I’m working with them and a number of other different [role] to [value prop] and I’d like to…”
Professional Tip: You probably have earlier advertising supplies or testimonials from previous success tales, make a playlist of these movies so you’ll be able to ship the playlist to prospects in an organized and straightforward to entry approach.
6. Information or Milestone ‘Congrats’
Everyone knows why a information or milestone ‘congrats’ message will likely be seen in a optimistic mild—who doesn’t love slightly recognition at times. Present your prospect you’ve made an effort to maintain up with their achievements and congratulate them on their successes. Hopefully, you might be part of that success sooner or later.
Use the identical 5 key factors from the primary template to construct out your speaking script.
7. Resolution Present-and-Inform (Quick Teaser!)
Shortly show-and-tell how your resolution works in a video so the prospect can visualize what you’re providing. This template works greatest when you preserve it quick. Hit them with the high-level content material and present sufficient to pique curiosity and make them wish to hop on a name.
Instance script: “Hello [Name], I do know your time is extraordinarily beneficial, and I genuinely suppose I may also help.
So I took the freedom of creating this quick video to provide you a transparent sense of precisely what we achieve this you’ll be able to share along with your staff…”
Professional Tip: One of the best acronym to maintain in your toolbox will at all times be KISS: Preserve it Quick, Vendor!
Arthur Castillo took the time to file a fast show-and-tell demo of the Chili Piper product in order that his prospect would know precisely what to anticipate. A bonus of the show-and-tell methodology is that now Arthur’s prospect can share this video with fellow staff members to get everybody on board.
8. Selling an Occasion or Webinar
Use a video to ask your prospects to an upcoming occasion or webinar and benefit from the chance for digital networking. It doesn’t should be an occasion that you simply’re internet hosting; it might simply be an business occasion or webinar that you simply suppose they may get pleasure from or discover helpful that you simply’re additionally attending.
Doing so is an effective way to construct private rapport with out asking for a gathering. It lets them know that you simply’re pondering of them and likewise reveals that you simply worth connections and progress.
Professional Tip: Document customized movies on your Tier 1 prospects that you simply wish to personalize the video for. Document one generic video for all others that you may simply share on social media or by way of e mail.
9. Sharing a Content material Asset, Article, or Weblog Put up
Gross sales prospecting isn’t at all times simple. Generally your foot within the door is earned by gaining belief by a shared expertise or thought.
In the event you discover an article, weblog, or content material asset that you simply discover fascinating and also you suppose can be related to your prospect’s function, don’t be afraid to share it with them. Present a brief recap and your perspective on the content material asset, weblog publish, or latest report in a brief video. Bear in mind, shorter is often higher—you’ll preserve about half of your viewers till the tip of your video if it’s one to 2 minutes lengthy. That jumps to nearly 60% if it’s beneath a minute.
Contextualize the article on your particular prospects or a key persona and movie a video for every grouping. For instance:
- Document customized variations for Tier 1 prospects
- Document one generic model for all others
- Put up to your LinkedIn profile and tag prospects who may get pleasure from it
10. Pre-Assembly (or Put up-Assembly) Video
So that you’ve lastly booked that discovery assembly with a prospect! Now the following step is to ensure they present up and maximize the time by sending a pre-meeting agenda video.
Within the video, let the prospect know what you propose to speak about, like a selected product, ache level, or if it’s only a ‘get to know you’ sort of assembly.
This can be a smart way to ensure there are clear expectations set for the assembly so everybody is aware of what will likely be on the desk.
A post-meeting video might be despatched as a round-up or assembly minutes to seize every little thing mentioned. This can be a good factor for everybody to have on file, in case you ever have to look again on it for a refresher of what was mentioned or determined.
Instance script: “Hello [Name], I hope you’re trying ahead to our video name tomorrow to debate [topic]!
My purpose for this assembly is [goals] and also you’ll have the ability to stroll away with [expectations]. The one huge factor that will actually assist to make sure you get probably the most worth is to [what they need to prepare]…”
Past the Templates–Getting Artistic
Our templates are actually only a slice of framework to assist get you began. When you’ve discovered one which fits your wants, try it out and tailor it to what works greatest for you. Get inventive and transcend simply what we’ve proven you right here. Use your expertise within the business, your sense of humour, your skill to movie a video in a singular location, or the rest that units you aside to assist make a singular video that stands out.
Listed below are just a few great examples of gross sales reps who’ve used video for gross sales prospecting in a enjoyable and inventive approach.
Frank “No matter it Takes” Weschler has eaten the most popular wings to e-book conferences.
His creativity and daring strategy are an enormous think about his success (and an enormous a part of what netted him a coveted Video in Enterprise Award). However video is the medium that lets all of that shine.
Don’t Be Afraid to Strive New Issues
Chris van Praag at BabelQuest creates (and edits) one-to-many movies the place he teaches himself new methods…and wow, do they get consideration.
Share Your Resolution to a Prospects Ache Level
Matt Corridor at Woodway UK reveals his prospect a really clear downside they’ve at present and highlights how he may also help remedy it.
Take into consideration this: If Frank, Chris or Matt described what they did in writing as a substitute of displaying it, do you suppose it might have the identical affect?
Mastering the Artwork of Topic Traces and Intro Copy
You might create probably the most wonderful gross sales prospecting video, however with out a nice topic line and intro copy to ship your video, your prospect could by no means watch it. Making a topic line to catch and pique the eye of a prospect actually is an artwork type. And the intro copy is simply as necessary, however generally it will get forgotten once we are enthusiastic about delivering and sharing a video. That’s why we’ve rounded up some ideas that will help you grasp the artwork of topic strains and intro copy.
The Artwork of the Topic Line
The topic line is arguably an important a part of crafting an e mail. It’s what your prospect sees first and what determines whether or not they click on to open the e-mail or click on to ship it to the trash.
It’s crucial that the topic line is obvious. It also needs to point out that you simply’re sending a video within the message because it isn’t apparent earlier than the recipient opens it. The promise of a video can open up new alternatives along with your prospect—gross sales emails containing the phrase “video” within the topic line may also help enhance open charges.
Many gross sales reps wish to put “[VIDEO]” proper firstly of the topic line, then observe it with a brief worth prop or hook.
In case your prospect was a referral, it’s a fantastic concept to place the title of your mutual contact within the topic line. For instance, “[VIDEO] Mandy mentioned we should always chat!”
When drafting a topic line, keep in mind to:
- Deal with sample disrupting and piquing curiosity
- Embrace the phrase ‘video’
- Get inventive and be distinctive!
Listed below are examples of topic strains for prospecting Rebecca at Acme:
- “Acme + Vidyard | Video for You”
- “Rebecca, made you this video: Stand out!”
- “54 seconds that would change your life :)”
- “Video about Acme, response charges, & 2021”
- “Rebecca, seeing is believing – made you this video”
The Artwork of the Intro Copy
The intro copy is a vital a part of a gross sales prospecting e mail. It’s the place you may give your prospect slightly extra details about your video, why you’re contacting them, and why they need to watch it.
Attempt to pique their curiosity and (subtly) tackle potential issues like:
- Why are you sending a video?
- Is that this protected to click on?
- How lengthy will this video be? What’s the time dedication?
- Will this truly be beneficial?
Instance for prospecting Rebecca at Acme:
“Rebecca, as somebody who’s promoting each day, you understand how troublesome it may be to get the eye of prospects. So I made you this 54-second video to obviously present how I may also help you and others at Acme enhance your response charges. And also you received’t imagine the way it ends!”
Use confirmed formulation to create gross sales movies that get outcomes. Get video scripts and e mail templates that work. Obtain Now Time to Get Artistic
Now it’s your flip to check out the templates, put them to make use of in your gross sales prospecting and discover what video format works greatest for you. Take our concepts and run with them, and higher but, tell us what works and join with us on LinkedIn.