We rounded up the perfect gross sales video examples of 2021 to assist encourage you to attach with prospects, scale your operation and improve your gross sales course of with video in 2022.
How has your gross sales course of modified all through the pandemic? Have you ever written so many emails that your fingers are numb? Possibly you’ve needed to shake your self awake for one more zoom name. When you’re just like the winners of the Video in Enterprise (VIB) Awards, you’re utilizing much more video all through your gross sales course of. Our winners and finalists confirmed us with these gross sales video examples that in an more and more digital gross sales world, video has helped gross sales groups break by means of to e book extra conferences, take away friction within the purchaser’s journey and shorten deal cycles.
We’ve rounded up the highest methods award-winning gross sales reps are utilizing video to win extra offers and achieve an edge over the competitors so that you could be impressed by these gross sales video examples to do the identical.
- Contents
- 1. Gross sales Video Examples to Get You Observed
- 1.1 Video Prospecting Examples
- 1.2 Clarify Your self Clearly with A Video Message
- 1.3 Construct Rapport with Customized Video
- 1.4 Scale Your Outreach Efforts
- 1.5 Leverage Video All through the Gross sales Course of
- 2. Use These Gross sales Video Examples in Your Technique
Gross sales Video Examples to Get You Observed
The variety of gross sales emails despatched on a month-to-month foundation has doubled in comparison with a pre-pandemic benchmark. And guess what—responses are additionally down by roughly 30% compared to the identical benchmark. Learn the signal: Your prospects’ inboxes are overloaded (much more than traditional) with emails that don’t join. In case your e mail goes to get observed, it had higher be related and even higher—private.
Since video is the subsequent smartest thing to being there in individual, it is best to think about it your crowbar for breaking by means of inboxes. Sending a gross sales video e mail can get you extra responses, however it could actually additionally cut back the inbox fatigue felt by your recipients. They usually’re prone to retain extra of your message over text-based e mail as nicely.
Half of the wrestle is breaking by means of the inbox, and the opposite half is retaining your recipient’s consideration all through your messaging. So figuring out that video works so nicely in e mail, it’s just about a no brainer—particularly when there are free display screen and webcam recording instruments that can assist you.
As soon as a gross sales video e mail is opened, a video thumbnail is a robust alternative. So remember to put the trouble into making a inventive and crowd pleasing video (and thumbnail) that your prospects can’t ignore!
Video Prospecting Examples
VIB Award winners in our Pitch Perfecter class have demonstrated how one can stand out from the gang with inventive gross sales video concepts crafted particularly for his or her targets. Sam Kean at Contemporary Relevance received for his inventive and, nicely, contemporary method. Since Sam began utilizing video he’s seen open charges at 95% and reply charges 3x larger than text-based emails.
“Video received me extra enterprise conferences than some other means,” says Sam, together with conferences with three of the UK’s prime 5 retail manufacturers.
In his profitable instance, Sam reached out to a prospect who sells weights on-line with a video the place he lifts weights… the whole time. (Ouch!) He felt the burn, and his prospect felt the love.
Sam recorded a inventive video that performed on his prospect’s product.
In the meantime, Kaela Bernardino at Docebo acknowledged that it’s not at all times simple for her prospects to know why they may want her resolution. Placing on her inventive storytelling cap, she created a whimsical video utilizing Lego creations to obviously clarify—in phrases that even a five-year-old might perceive—how Docebo will help. This video was so profitable for her prospecting that the advertising workforce requested Kaela if they might use it of their broader campaigns. Realizing how essential it’s to share her toys, Kaela mentioned “sure” as she beamed with satisfaction.
Kaela will get 5 stars on creativity for this video the place she makes use of Lego units to clarify how Docebo can clear up her prospect’s ache factors.
Clarify Your self Clearly with A Video Message
Apart from being a superb device for connecting personally, video can be a unbelievable device for clearly explaining how one can assist a prospect. And in a distant setting, it’s additionally your best device. Give it some thought—the medium combines audio and video instruction and means that you can add emotional emphasis. Add within the capacity to pause, replay and share a video message could beat an in-person pitch when it comes to practicality and effectiveness.
The winner of the Prospector award demonstrated video’s show-and-tell capabilities with a riff on the favored unboxing video format. Matt Corridor works for the packaging firm Woodway UK, so it was a pure match to unbox his prospect’s personal merchandise after which present how he might assist them enhance. Reserving a gathering used to take Matt upwards of forty calls, however he’s secured two conferences from simply eleven movies to this point with video.
Legendary video prospector (and 2x VIB Award winner) Kayla Cytron-Thaler takes a barely completely different method to visually partaking her prospects. By kicking off her movies by recording a display screen share video on their LinkedIn profile, she attracts her prospects into her story, fairly actually, from the very begin. Again-up browser tabs give her extra to indicate whereas retaining her movies beneath 90 seconds.
Kayla recorded a display screen share video utilizing the LinkedIn profile of a prospect for a background.
Construct Rapport with Customized Video
Customized one-to-one movies are a good way to face out and earn consideration, however they’re additionally the proper technique to construct rapport and join together with your key prospects and shoppers. Brief video messages can go a great distance in making you extra acquainted, extra memorable, and extra reliable to your patrons.
For instance, the gross sales workforce at Whatagraph, winners of the 2021 Digital Promoting Workforce of the Yr, use customized movies all through their gross sales course of to attach with new prospects, showcase their options, deal with objections, clearly reply questions and even win again churned shoppers. These movies go a great distance in constructing trusted relationships with clients who they might by no means meet in individual. Each video creates one other micro-moment of connection, serving to the gross sales workforce at Whatagraph construct rapport and show their dedication to serving to their shoppers achieve success.
In a vastly completely different business, Carroll VanHook-Weaver and the gross sales workforce at Akara Companions have discovered customized movies to be a key ingredient to not solely profitable over extra clients however to maximizing their retention and even turning them into advocates. Utilizing genuine movies to create private connections and walkthrough movies to obviously showcase their merchandise, Carroll and the workforce doubled their shut price, considerably improved buyer satisfaction, and elevated their on-line overview rankings from 4.2 stars to 4.8 stars. Blissful shoppers constantly report how a lot they love working with the folks at Akara Companions, and the way they go the additional mile to ship an distinctive buyer expertise.
In simply 20 minutes, you’ll be able to achieve the basics to successfully promote utilizing video Join Free Scale Your Outreach Efforts
Talking of technique right here’s a little bit tip—not each video in your gross sales course of must be made particularly for one individual. When you’re seeking to scale up your efforts, you’ll be able to nonetheless obtain a private connection whereas sending the identical video to a number of folks.
Take this instance from one other Pitch Perfecter finalist, Joanne Munekawa from LinkedIn Advertising and marketing Options. Joanne knew that if she might assist her shoppers and prospects discover ways to get essentially the most worth from her resolution, she’d have a greater shot at touchdown them as a long-term account. So she did what any musically inclined fashionable gross sales rep would do: she recorded a brief music that would simply be shared with any of her future clients and prospects.
Joanne recorded a brief music that would simply be shared with any of her future clients and prospects on this webcam video.
Leverage Video All through the Gross sales Course of
There are such a lot of methods you should use video for gross sales—to e book conferences, construct relationships and win extra enterprise. And also you’ll see even higher outcomes whenever you mix these completely different strategies to make use of video all through your total enterprise.
Video has reworked the way in which the gross sales groups promote at firms like Salesloft and Dell Applied sciences, finalists for the 2021 Digital Promoting Workforce of the Yr. They know {that a} robust model is constructed by constantly delivering a superb expertise for the whole purchaser’s journey, from prospecting to demos, even how objections are dealt with.
Jack Neicho at Salesloft makes use of customized movies for outbound prospecting, product walkthroughs, updates to key stakeholders, and even gross sales proposals. His colleague Ellie Twigger has made video an integral a part of her communication to current shoppers, rising buyer satisfaction and retention.
In the meantime, a workforce of 75 gross sales reps at Dell Applied sciences despatched greater than 15,000 movies in 2021: that’s an entire lot of face time with distant prospects and clients. All the finalists of the Video in Enterprise Awards used video as their secret weapon, and you’ll too. Begin by pondering of how to attach personally together with your viewers, clarify your self clearly, scale your operation, and strategically use video all through your gross sales course of.
Use These Gross sales Video Examples in Your Technique
We hope studying about our finalists has impressed you to take your video promoting to the subsequent stage within the yr forward. As a result of even in a distant world, you’ve the instruments to make connections and improve your gross sales course of.
Discover outreach and deal acceleration video examples that can assist you join with clients and prospects. Get Impressed