Organic vs Paid Social Media: The Ideal Hybrid Strategy
Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value…
15 Social Media Marketing Tips to Elevate Your Strategy
Having more than 4 billion users, social media marketing is the new norm. Businesses, irrespective of the niche, are busy perfecting their social media marketing plan to get quality traffic,…
Product Marketing Strategy: How to Build Multi-Million Dollar Businesses
Wondering how to successfully launch a new product? Looking for a proven framework to model? In this article, you’ll discover the marketing strategy one entrepreneur used to grow Mint, AppSumo,…
Lead Generation Funnel Strategy: From Idea to Execution
Want to boost your lead conversions instantly? Wondering what makes a lead gen offer invencible? In this article, we’ll explore how to build lead generation funnels that convert. Why Are…
Instagram Lead Generation Strategy
Want more leads from Instagram? Wondering which Instagram content types to use at each stage of the buyer journey? In this article, we’ll explore Instagram lead generation strategy. Why Should…
YouTube is Our Highest-Converting Channel Thanks to Micro-Influencers: Here’s Our Strategy
My company, Galan Leather Co., sells a fairly niche product: handmade leather and wood writing accessories, plus other craft goods that writing and stationery enthusiasts will appreciate. Because of that,…
Organic Social Marketing Strategy
Not getting the results you want from your organic social efforts? Looking for a social media marketing framework that converts casual followers into brand evangelists? In this article, we’ll explore…
Social Posting Strategy: Building Community and Connection
Want to elevate your social media marketing? Looking for a strategy that forges connections and builds genuine community? In this article, we’ll explore social posting strategy. Why is Building Social…
Social Content Strategy: How to Build a Loyal and Profitable Audience
Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? In this article, we’ll explore a social content strategy. Why is a…
Content Marketing Strategy in the Age of AI
Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? In this article, we’ll explore content marketing strategy in the age of AI. Why…