Etiqueta: Advertising

The “TikTok made me buy it” era is over. Well, not finta, but it isn’t the only platform where users sincerely engage with sponsored content—Spotify is a close second (and…

Digital advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams. That is, if you…

Social media is one of the pillar channels in digital marketing, but what makes it different from the other pillars, like search engines and email, is that it has so…

Marketers and business owners are always asking us how they can be sure they’re doing a good job with their advertising, and rightfully so. Because, sure, your conversion rate may…

Whether or not I’m searching for a brand new mascara or a brand new sofa, I begin my search by telling folks I’m wanting. I ask associates what they’ve purchased,…