January 27, 2022 – 3 min learn
Introduction
As an affiliate, you’ll usually have the selection between utilizing totally different bidding fashions on your campaigns.
For example this, let’s have a look at an instance from RollerAds.
RollerAds is a self-service, high-performance promoting community with a number of forms of out there advert codecs.
As of the publishing date, the community had over 10K+ direct publishers, 1.2B+ every day impressions, and a pair of.5M every day clicks.
It additionally has some nice options, similar to a low prime up threshold of simply $50 (15% bonus coupon on the finish of the article), rock stable visitors high quality, and wonderful monitoring capabilities.
The advert codecs you’ll find at RollersAds embody Internet Push Notifications, OnClick (Popunder), In-Web page Push and iOS Calendar Push.
Taking the instance of Internet Push Notifications, you possibly can select between two totally different bidding fashions when making a marketing campaign at RollerAds.
These are CPC (Value Per Click on) and SmartCPC.
Learn on to search out out the variations between them, and the way you should use pricing fashions to regulate your bids, quantity, and increase your ROI.
Bidding Fashions
As chances are you’ll know, RollerAds is a high-performance promoting community with a number of advert codecs out there as described above.
Right now we want to give attention to the bidding fashions that are out there for Internet Push Notifications of their platform, and how one can profit from them.
CPC (Value Per Click on) is without doubt one of the most well-known pricing fashions.
With it, you might be charged a set value just for the clicks made in your advert and it is without doubt one of the finest instruments to guarantee you a visitors quantity that’s steady and the management over your price range: with CPC it is rather simple to regulate your quantity and your price range – in order for you extra quantity, simply enhance the CPC price; if the marketing campaign is spending too quick, simply decrease your bid.
SmartCPC is a extra superior mannequin however, as with CPC, you might be nonetheless solely charged when somebody clicks in your advert.
Nonetheless, not like with CPC, with smartCPC you don’t pay a set value for every click on.
The great thing about smartCPC is that you just set a prime price you’re keen to pay, and our algorithm mechanically adjusts your precise CPC price for every supply (zone) in order that you’ll at all times be bidding a median value.
This enables you to not overpay for inexpensive sources, however nonetheless have the ability to check out these extra costly zones.
Talking of the advantages of smartCPC, it’s fairly clear that it’s an incredible instrument for testing all of your visitors and launching RON (Run of Community) campaigns the place you wouldn’t have any blacklists or whitelists and you should use it to simply discover top-performing zones and whitelist them to a flat CPC marketing campaign.
Relating to choosing particular zones and bidding a particular value for them, we now have a customized bidding possibility for you! With this selection, you possibly can set a particular mounted value for the sources that you really want.
Let’s say you’ve a flat CPC marketing campaign with a CPC price of 0.08 and also you see that some specific zone or zones are bringing you the most effective outcomes.
You’ll be able to set a customized bid for these precise zones in your marketing campaign and set a a lot larger value for them – say, 0.2.
In consequence, you’ll be bidding 0.08 for all sources besides these for which you’ve set the customized bid.
Alternatively, in the event you see that some zones are changing however the ROI is just not ok for you, you possibly can set a decrease customized price for them.
What’s actually superior is that the customized bid function is offered for each CPC and smartCPC campaigns.
Please word that if you use customized bids in a smartCPC marketing campaign, clicks coming from chosen zones can be charged at a set value that you simply set.
Wrapping Up
So to summarize, totally different bidding fashions can usually be used for a similar advert sort.
You need to use these to realize extra management over your bids, activate good pricing for visitors zones, and set customized bid charges and volumes, all of which might help you obtain higher outcomes out of your campaigns.
Prepared to present it a strive?!
Create your account with RollerAds at the moment to begin making a living!
Bonus for Mobidea readers: When you create your account, converse to your account supervisor and point out the promo code MobideaRoller15 to get an further 15% bonus in your first deposit!
Word: This bonus is just out there for brand new advertisers.
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