Main gross sales acceleration platforms are turning to one-to-one video messaging powered by Vidyard to assist their clients ebook extra conferences and humanize the gross sales course of
WATERLOO, Ontario – November 28, 2018 –Vidyard, the main video platform for enterprise, at the moment broadcasts that InsideSales.com and different main suppliers of gross sales engagement and gross sales prospecting options have built-in Vidyard GoVideo to energy one-to-one video messaging inside their platforms.
Recognized for ease of use in shortly capturing, sharing, internet hosting and monitoring customized movies, Vidyard GoVideo, Vidyards’s flagship video messaging app, helps gross sales professionals develop extra pipeline by incorporating custom-made one-to-one video messages into each step of the shopper journey. These function integrations and functions be part of Vidyard’s flourishing Integrations Listing, a group of greater than 30 advertising and marketing and gross sales options that deliver the ability of video to a broad spectrum of platforms serving to gross sales, advertising and marketing, and buyer expertise professionals humanize enterprise communications with video.
These industry-leading gross sales organizations have turned to Vidyard to assist resolve buyer ache factors by way of the usage of one-to-one, customized movies which can be seamlessly constructed into their platforms:
- Autoklose: Gross sales professionals can automate their means by way of the gross sales course of, closing extra offers sooner by sending video communication to their high targets.
- Cognism: Assist gross sales groups attain over 400M enterprise professionals with customized personas, campaigns, gross sales sequences, and private video messaging with Prospector.
- FrontSpin: Allow gross sales reps to attach with 3x extra leads, streamline workflow with account-based playbooks, and improve engagement with customized video emails.
- Groove.co: Assist gross sales groups enhance effectivity, get actionable insights, and drive income with private video messaging in each stage of the gross sales cycle.
- HubSpot: Create highly effective connections in any respect levels of the shopper journey with HubSpot Video – from producing results in closing offers to delighting clients.
- InsideSales.com: Speed up gross sales and enterprise development with the one full-stack AI Gross sales platform powered by Collective Intelligence™ insights into billions of world B2B purchaser interactions. The InsideSales.com platform consists of essentially the most correct and compelling E mail Prospecting module that makes creating, concentrating on, and monitoring multi-recipient emails with video and attachments as straightforward and compelling as SnapChat and Instagram.
- Mixmax: Ship out gross sales emails that really get replies! Enhance conversions with templates, sequences, and private video for outbound communications.
- PandaDoc: Create, ship, observe, and e-Signal client-facing paperwork now enhanced with video communication designed to win extra enterprise.
- Theta Lake: Improve video ROIs by streamlining compliance overview course of by way of automated danger detection, AI-assisted workflow, and compliant archiving.
- VanillaSoft: Serving to gross sales groups qualify and shut extra offers with VanillaSoft’s Gross sales Engagement platform and private video messaging.
Quota-Crushers Flip to Video to Stand Out: The Rise of Video Promoting
“There’s a rising chasm between purchaser expectations and conventional e-mail outreach. Conditioned by social media apps like Instagram, fashionable consumers need well timed, knowledgeable, and customized experiences,” says Gabe Larsen, Vice President of Progress for InsideSales.com. “At InsideSales.com, we’re reworking the state of B2B gross sales prospecting with the world’s most correct and efficient e-mail prospecting AI platform and we’re completely happy to incorporate seamless video integration with options like Vidyard’s GoVideo. As a substitute of merely reporting e-mail opens and clicks, we assist Gross sales perceive exactly when content material like video and different attachments are considered and by whom in order that they will reply on the proper second.”
Analysis exhibits that utilizing video content material has a big optimistic influence on each open and reply charges. Groups that use video get pleasure from a 16% bump in open charges and a exceptional 26% improve in replies. Knowledge scientists concluded {that a} well-placed and timed video in a gross sales outreach is an undisputed value-add to gross sales cadences. Furthermore, emails containing a video despatched inside the 2nd and twentieth day of a cadence lead to considerably larger reply charges.
Video Transcends the Total Group
With tens of millions of movies created by almost 500,000 customers, Vidyard GoVideo helps energy gross sales conversations as a result of it takes care of the heavy lifting, together with video seize, cloud-based video internet hosting, and encoding, video playback on devoted pages, video engagement monitoring and video view notifications. One-to-one movies are additionally displaying larger ranges of engagement than extra polished video content material as a result of it’s seen as genuine and subsequently extra reliable.
“By additional extending the attain of Vidyard GoVideo to assist gross sales professionals, we’re making it extremely easy for any gross sales rep or options engineer to create private video messages, entry current video content material, and construct customized playlists for patrons and prospects, then share and observe video viewing information inside current enterprise functions,” says Michael Litt, CEO and Co-founder of Vidyard. “Together with our companions, we’re breaking down the limitations of video adoption and serving to gross sales groups understand the total potential of what video can add to their prospecting, promoting and buyer success efforts.”
At this time’s partnership announcement comes one yr after Vidyard expanded its Integration Listing associate ecosystem with the introduction of its Vidyard GoVideo associate app. With greater than 30 associate integrations and functions, together with HubSpot Video, a totally built-in video resolution made accessible to HubSpot clients, Vidyard’s Integration Listing companions depend on Vidyard to energy built-in experiences for video internet hosting, video analytics, and customized video messaging. Vidyard is dedicated to serving to enterprise professionals entry, create, share and observe their movies from inside the functions they depend on daily.
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About Vidyard
Vidyard is the video platform for enterprise that helps organizations drive extra income by way of the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive larger engagement of their video content material, observe the viewing actions of every particular person viewer, and switch these views into motion. World leaders akin to Honeywell, LinkedIn, Citibank and Sharp depend on Vidyard to energy their video content material methods and switch viewers into clients.
Media Contact:
Sandy Pell, Senior Supervisor, Company Communications, Vidyard
press@vidyard.com
