KITCHENER, Ontario – July 19, 2016 –Vidyard, the video intelligence platform for trade, lately introduced that Frost & Sullivan awarded the corporate its 2016 North American Buyer Price Management Award for the video analytics marketplace.
Frost & Sullivan identified Vidyard for its video advertising and marketing and analytics era energy, its skill to assist consumers acquire perception and intelligence on its movies and audience, and its cutting edge solution to buyer good fortune and buyer revel in.
“To reach management in buyer price isn’t a very easy job, however it’s one made much more tricky because of lately’s aggressive depth, buyer volatility, and financial uncertainty—to not point out the trouble of innovating in an atmosphere of escalating demanding situations to highbrow assets,” mentioned David Frigstad, Chairman of Frost & Sullivan. “Inside of this context, the receipt of this award indicates an excellent higher accomplishment by way of the group at Vidyard.”
Frost & Sullivan credited Vidyard for good fortune in numerous spaces:
- Reworking audience into consumers: Vidyard is going past fundamental video analytics to generate distinctive insights on every viewer and assist companies qualify extra leads and convert extra alternatives. Vidyard’s customized video resolution is helping entrepreneurs spice up engagement and conversion charges in the course of the energy of one-to-one content material personalization. And thru its integrations with advertising and marketing automation and CRM, Vidyard is helping companies perceive the real ROI of every video asset. “With Vidyard, corporations can mix gross sales and advertising and marketing energy into their movies for higher buyer engagement and ROI,” mentioned the document.
- Valuing privateness: Vidyard works with current CRM and advertising and marketing automation answers and follows their privateness requirements. Vidyard connects viewership again to the id within the central advertising and marketing and gross sales techniques to make sure shoppers can leverage video engagement knowledge whilst adhering to current company safety requirements.
- Assembly consumers’ wishes: Vidyard can pay shut consideration to how its consumers use its merchandise and the way the ones packages evolve, and the corporate then makes use of that wisdom as a supply of inspiration for innovation. Vidyard not too long ago identified the rising development of are living streaming and up to date its machine to supply analytics for streaming necessary events and occasions.
- Buyer revel in: Vidyard showcases its resolution as an funding that generates trade price past simply being a video internet hosting resolution. Vidyard items analytics to operations groups, gross sales groups, and advertising and marketing mavens to turn them the worth for a lot of purposes. It makes use of buyer testimonials and its spectacular listing of companions to ship a more potent general revel in for its consumers. “Vidyard additionally has demonstrated analytics wisdom that end up gross sales and advertising and marketing methods’ ROI.”
- Monetary efficiency: Vidyard is a B2B professional and remains concerned with its companions, consumers, and surrounding group. It extends nice buyer price and stays clear to them by way of offering limitless connection and fortify. In the meantime, Vidyard has skilled a 300-percent enlargement in income yr over yr and maintains two places of work in North The us with greater than 120 staff.
Within the award document, Frost & Sullivan famous that on-line video intake has exploded over the previous few years and predicted the net video analytics marketplace will develop to $427 million in 2020 as content material suppliers and entrepreneurs search higher figuring out in their audience so they are able to fortify advertising and marketing and gross sales methods. Whilst the net video analytics marketplace is maturing, Frost & Sullivan reported customers nonetheless fight to know the advantages of dimension or depend on surface-level analytics that don’t supply actual perception.
“On-line video is converting the trade panorama as a lot or greater than every other era development of the previous few years,” mentioned Michael Litt, CEO and co-founder of Vidyard. “We’re extremely joyful that Frost & Sullivan identified Vidyard because the video platform that highest is helping corporations make the most of video to force actual effects for his or her companies.”
Having led the video advertising and marketing platform trade, Vidyard now specializes in increasing the facility of video past the partitions of promoting departments. Shoppers now use Vidyard inside of gross sales, fortify, company communications, and buyer good fortune groups to force higher target market engagement and monitor the real have an effect on of every video asset. Vidyard’s buyer base comprises international leaders similar to Honeywell, Lenovo, LinkedIn, Cision, Citibank, MongoDB, Sharp, and 27 of the highest 100 international instrument corporations.
About Vidyard
Vidyard (Twitter: @Vidyard) is the video intelligence platform that is helping companies force extra income via the usage of on-line video. Going past video internet hosting and control, Vidyard is helping companies force higher engagement of their video content material, monitor the viewing actions of every person viewer, and switch the ones perspectives into motion. International leaders similar to Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch audience into consumers.
Media Touch:
Brad Hem
Telephone: (281) 543-0669
press@vidyard.com