As companies ramp up investments in digital communications, on-line occasions, and distant work insurance policies, groups are turning to on-line video to energy conversations with prospects, clients, and staff.
KITCHENER,Ontario – April 21, 2020 – Organizations across the globe are embracing on-line video as a extra private and compelling strategy to have interaction their audiences in an more and more digital enterprise world. World organizations, together with Ceridian, HubSpot, and Zycus, have turned to video to energy advertising and marketing campaigns, speed up gross sales offers, assist buyer communications, and disseminate important firm info shortly and securely. By integrating video into each step of the enterprise, these organizations are unlocking new income potential whereas making video creation and publishing a core a part of their firm tradition–a crucial competency for the way forward for enterprise.
“At the moment, companies are relying increasingly more on digital channels to speak with prospects, clients, staff and colleagues. Conventional face-to-face interactions have gotten much less widespread, and lots of in-personal occasions and gatherings have moved to digital on-line codecs that span a worldwide scale,” says Ashish Agarwal, Head of Digital Advertising and Technique at Zycus. “To satisfy the wants of the trendy market, many entrepreneurs and gross sales reps have turned to video as a result of it scales, provides persona to any message, and is way extra handy, partaking, and memorable than text-based alternate options.”
Whereas video is now generally used for social media advertising and marketing and worker coaching, enterprises equivalent to Ceridian, HubSpot, and Zycus are leveraging Vidyard’s enterprise video platform and private video messaging instruments to make video a mainstay of their broader advertising and marketing, gross sales, and worker engagement applications:
- Ceridian, a worldwide human capital administration know-how firm, makes use of video to create highly effective, private, and impactful buyer connections.
- HubSpot, a number one progress platform, watched as video in gross sales unfold like wildfire throughout their group, with the medium now driving 4x extra booked conferences than different gross sales ways.
- Zycus, a number one world supplier of procurement efficiency options, will get essentially the most out of their video investments by producing higher-quality leads, closing extra gross sales offers, and bettering the worth of inside communications.
Ceridian: How This HR Tech Chief Turned a Video-Enabled Enterprise
At Ceridian, video performs a critically essential position in the way in which they method, have interaction and assist their clients.
When Andrei Vexler, Director of Video Advertising, joined Ceridian and found that he may tie Vidyard into Salesforce, he knew video may positively impression the way in which Ceridian’s advertising and marketing and gross sales groups labored. There was an enormous profit to understanding precisely what movies their prospects had been watching, when, and for a way lengthy. And having video content material in a single place, versus hosted on a number of platforms, made it simpler to handle and to seize the precise metrics that they wanted.
Ceridian’s advertising and marketing and gross sales groups use video to create highly effective, private and impactful buyer connections. With the assistance of Vidyard, Ceridian has discovered its video ‘completely satisfied place’ with groups utilizing video to assist each step of the client’s journey. Learn extra about Ceridian’s story.
HubSpot: Drives World Gross sales Efficiency by Embracing Private Video
HubSpot was based on the precept of “inbound,” the notion that folks don’t need to be interrupted by entrepreneurs or harassed by salespeople—they need to be helped.
Again in 2017, gross sales rep Adam Rataj was the primary individual at HubSpot to find the facility of video for gross sales. As an alternative of leaping on a name with a buyer to ask a query or reserving a digital assembly to do a fast demo, he merely recorded a brief video to point out off a function or display a process. Inside six months, the advantages of including video to prospecting efforts unfold like wildfire throughout their group. When HubSpot reps integrated private video into the combo, the ratio of movies despatched to conferences booked was 6%. That’s 4x increased than all different actions mixed.
At the moment, the HubSpot workforce depends extensively on video to energy their whole enterprise. They’ve woven video throughout their web site and weblog to obviously clarify complicated concepts, prioritized video as a strong strategy to share their buyer tales, and shifted to video-based coaching and studying applications to get the correct info into the correct fingers. Video makes up an enormous a part of HubSpot’s occasions technique, too. Many occasions at the moment are being hosted nearly by way of video, and video-recorded classes of their INBOUND content material has been made accessible on-line.
In 2018, HubSpot even partnered with Vidyard to launch HubSpot Video as a result of they noticed an unbelievable alternative in the way in which they might ship a fully-integrated video resolution to HubSpot’s advertising and marketing, gross sales, and repair clients. Watch the video case examine and skim extra about HubSpot’s story.
Zycus: Drives High quality Leads and 6.6x ROI with Video
Early to embrace video, Zycus’ advertising and marketing workforce has lengthy understood the facility of the medium when it got here to partaking with prospects. They’d been busy importing on-demand webinars, govt interviews, and product demos to YouTube. The issue was, whereas their YouTube-hosted movies had been producing 1000’s of views every, their advertising and marketing workforce couldn’t seize these leads. Much more troubling, guests viewing Zycus YouTube channel had been being supplied up an unrelated (or worse, a competitor’s) video.
Ashish Agarwal, Head of Digital Advertising and Technique for Zycus, noticed the advantages to transferring to a video-hosting platform like Vidyard.
“With no embedded name to motion (CTAs) on our YouTube video content material, and no strategy to seize or monitor these leads, we had been letting prospects slip by way of our fingers. We had been unable to regulate the method,” Agarwal says. “Since transferring to Vidyard, now we get essentially the most out of our video investments in order that we will generate higher-quality leads, shut extra gross sales offers, and notice increased ROI.”
Impressed by their advertising and marketing groups’ success utilizing Vidyard, many different groups have jumped on board and now use video to speak extra successfully with their prospects, companions, clients, and colleagues. Zycus has discovered that at any time when they used a video in a marketing campaign, they skilled a 6.6x ROI (value of video spend vs. dimension of gross sales alternative). Learn extra concerning the Zycus buyer story.
To study extra about how Vidyard’s enterprise video platform can energy video throughout any group with an answer that’s safe, scalable, and constructed for enterprise, go to: https://www.vidyard.com/enterprise-video-platform/
About Vidyard
Vidyard is the video platform for enterprise that helps organizations drive extra income by way of using on-line video. Going past video internet hosting and administration, Vidyard helps companies drive better engagement of their video content material, monitor the viewing actions of every particular person viewer, and switch these views into motion. World leaders equivalent to Honeywell, LinkedIn, Citibank and Sharp depend on Vidyard to energy their video content material methods and switch viewers into clients.
Media Contact:
Sandy Pell, Head of Company Communications, Vidyard
press@vidyard.com