Many manufacturers and content material creators alike use Fb as a key social media advertising platform. Distributing content material and interesting with an viewers on networks appears to be a simple activity at first look, however as your model grows, it turns into more difficult to give you new, inventive put up concepts repeatedly.
Except you’ve got a pet.
That’s why we’ve give you over 62 Fb put up concepts to drive engagement, higher join together with your viewers, and develop your model group. From polls to popular culture, promotions to puppies, there’s something in right here for everybody.
Desk of contents
Find out how to create participating posts for Fb: Suggestions & tendencies
Being one of many main inventory images marketplaces with a 12-year historical past, Depositphotos is aware of the recipe for eye-catching and interesting posts on Fb. creating participating posts for Fb. Listed here are our prime suggestions for
- Create Fb-specific content material: It’s frequent to share the identical content material on each platform—fast and simple! However the very best Fb posts are tailor-made to suit the mindsets and analytical insights of your viewers on the Fb platform—which can be totally different from Instagram, TikTok, and the like. This will provide you with the best possibilities of engagement.
- Add worth: Your Fb web page shouldn’t be a catalog of services or products. It ought to encourage, educate, entertain, and assist your viewers. This strategy will assist you to obtain a number of targets, from rising model consciousness to rising a group and constructing buyer loyalty.
- Diversify Fb put up codecs: It’s a social media advertising greatest apply to fluctuate up what you’re posting about and the way. Make use of Fb’s versatility and create a wide range of posts, like:
- Movies
In line with the newest video stats, video stays the best digital advertising device. - Photos with captions
- Animated clips and gifs
- Polls and questionnaires
- Playing cards
- Memes
- DIYs
- Critiques
- Q&A or interviews
- Infographics
- Movies
- Prioritize visuals: Stats present that over 60% of the world’s inhabitants are visible learners. Furthermore, our mind processes pictures 60,000 occasions quicker than textual content. Probably the most participating posts on Fb are enticing and aligned together with your visible model identification. You can begin small by selecting related pictures or movies on inventory images platforms to your posts and even cowl pictures:
At Depositphotos, we modify our cowl picture out to align with the seasons.
Engagement posts for Fb
After all, your whole Fb posts needs to be participating, however Fb engagement posts are these which can be created particularly for engagement. These embody polls, video games, questions, and extra. Let’s check out some concepts and examples.
Fb polls
Whether or not you’re employed in tech, vogue, or every other area, Fb polls are an effective way to not solely interact together with your Fb followers, however to make choices. As an illustration, for those who can’t determine on coloration decisions to your packaging or the subsequent subject to cowl in your weblog, you possibly can create a ballot and ask your subscribers that will help you select. By doing so, you’ll study extra about your viewers but in addition present that you just care about their opinion.
Let the battle start! Seashore lover vs mountain lovers. Which facet are you on?
Extra Fb put up ballot concepts:
- This product or that?
- Would you fairly…
- What do you need to see extra of?
- Which is your favourite?
- Which subject would you like for the subsequent weblog put up?
You can too use polls on Instagram to collect intel and drive engagement.
Guessing video games
One other participating Fb put up concept is to play guessing video games together with your viewers. You possibly can dedicate it to an upcoming launch and heat up your group prematurely. Or you should utilize this format to maintain your model in sight by interacting together with your viewers.
Within the instance under, Lenovo shares an image and challenges its followers to search out all seven mini-laptops hidden in it.
There are 7 mini laptops on this image…can you discover all of them?
To spice up engagement much more, you possibly can reward the sport winners with prizes, presents, or reductions out of your model.
Extra guessing sport put up concepts:
- Guess the which means of the phrase/the phrase that matches this definition
- Guess which product is yours vs a dearer different
- What number of are on this image
- Guess the worth
Ask a query
Query posts might be sure/no, open-ended, multiple-choice, and even rhetorical. Whereas polls are faster and simpler, questions and handbook polls enable your followers to share extra about themselves and to spark discussions inside the put up’s feedback.
Query put up concepts for Fb:
- Share perspective/opinion, then: Do you agree? What about you?
- Share a favourite then ask “What’s yours?”
- What’s the very best piece of recommendation you’ve ever obtained about [relevant topic]?
- For those who needed to decide ONE [choice], what wouldn’t it be?
- Ask for suggestions.
Caption this photograph
Audiences extra typically interact with and keep loyal to manufacturers that encourage optimistic feelings. “Caption this photograph” posts might help you obtain that by asking your subscribers to create humorous, witty, or sudden captions associated to your model or staff.
Good morning campers! Saturday problem for you – BEST CAPTIONS PLEASE!!
Caption this photograph put up concepts:
- Humorous photos from the workplace
- Worker pets
- Pictures taken of shoppers at your location
- Pictures representing the issues your product/service solves.
Informative & sensible Fb put up concepts
After all, not each put up you publish on Fb ought to require viewers participation—you don’t need to exhaust your followers and it gained’t look good to have a put up up with no solutions. Helpful and sensible posts, alternatively, can get unsolicited feedback and in addition are likely to get shared extra.
Business tendencies
Present that you just’re on prime of your trade by sharing share weblog posts, Youtube movies, or customized playing cards on trade tendencies. As we talked about above, this content material needs to be visually interesting in order to catch your viewers’s consideration and encourage them to learn.
Extra trade pattern Fb put up concepts:
- Curate information or thought management articles related to your trade, or create your personal.
- Do a Fb Stay with an influencer or share an interview write-up.
- Share a weekly or month-to-month roundup of weblog posts, updates, or assets related to your viewers.
Information posts
Just like tendencies, insights gathered from information and research additionally make nice Fb put up content material. Flip a compelling stat right into a bite-sized visible and share it with a hyperlink to the complete report. You are able to do this with your personal stories or with others in your trade.
Suggestions, tutorials & how-tos
The sort of content material needs to be the majority of your content material technique anyway—because it builds belief and reveals your experience—so you must have loads of it! You possibly can create movies, playing cards, and hyperlinks to weblog posts.
Concepts for tip, tutorial, and how-to Fb posts:
- All the pieces it is advisable to find out about [topic] in a single minute (video put up)
- 5-minute tutorial sequence
- One minute tip of the day
- Product shortcuts, how-to’s, and troubleshooting
- Errors to keep away from
Participating Fb put up concepts about present occasions
Sharing content material related to your trade is paramount to social media advertising for companies, however you possibly can at all times discover methods to attach information and occasions outdoors of your area of interest, together with your area of interest.
World occasions
Widespread matters entice consideration and in addition reveal that you just’re on the identical web page together with your viewers and within the know of issues on their agenda.
World occasions that may encourage participating Fb posts:
- Sport occasions just like the Superbowl, Olympics, Masters, and so on.
- Worldwide and nationwide days like World Peace Day, Worldwide Beer Day, and so on. (see the last word record of social media holidays right here).
- Elections.
- Causes like local weather change, preventing most cancers, and extra.
Pop-culture occasions
The identical story goes for movies, weblog articles, and memes associated to popular culture—particularly for those who use hashtags. These posts can develop your attain, entice extra followers, and have interaction your current viewers in dialogue.
Popular culture matters for Fb posts:
- Generational tendencies
- Social change
- Books, films, songs
- Viral movies
- Well-known figures
- Influencers
Holidays & events
A necessary a part of your Fb content material plan needs to be posts dedicated to holidays and particular events. Individuals like to rejoice, and you’ll unfold the sensation of cheerfulness and pleasure by congratulating them on holidays, or offering them with thematic content material (be it a weblog put up, insightful stats, playing cards, or video).
Vacation Fb put up concepts:
Don’t miss our vacation Fb put up concepts right here!
- Reward guides
- Bulletins of your promos and offers
- Buyer appreciation posts
- Inspiring tales
- The plain and easy buyer greeting
- Introduction calendar
An Introduction-themed Fb marketing campaign just like the one above by us at Depositphotos is an effective way to have interaction together with your prospects, encourage extra gross sales, and entice new followers.
Participating Fb put up concepts about your organization
Final however not least are Fb put up concepts about your organization. On the earth of social media advertising, you don’t need each put up to instantly promote your small business, so hold a steadiness and you should definitely add worth via these posts as a lot as doable.
Product updates
When saying product updates, share a video tutorial, clarifying caption, and a hyperlink to the weblog put up or web page sharing extra particulars. These posts provide the alternative to reply all of the important questions in regards to the updates and ship the data in a easy format. In your viewers, a put up like that is one thing they will save and rapidly entry in case any questions come up.
Extra product replace Fb put up concepts:
- Run a teaser sequence earlier than the announcement.
- Publish a video of your product supervisor saying the replace.
- Share three issues your prospects can do with the brand new function.
Firm milestones
Invite your group to rejoice your milestones with you. Not solely will they really feel valued, however you possibly can enhance model consciousness and possibly even get some new model advocates in your facet.
Milestone Fb put up concepts:
- Anniversaries
- Awards
- nth worker or nth buyer
- Reached 100, 1,000, and so on. followers
- Partnerships
Occasion bulletins
Is occasion advertising in your technique? Fb is the suitable platform to speak together with your viewers on the subject. You’ll need to create a Fb occasion to permit folks to subscribe and comply with all of the updates, however you must nonetheless proceed posting bulletins, invitations, and reminders on your small business web page.
Occasion Fb put up concepts:
- Create an invite graphic
- Create a countdown sequence
- Share customized visuals in keeping with the occasion’s theme
- Share pictures from the final occasion
Testimonial posts
Not solely do buyer success tales construct belief and assist to transform prospects into prospects, however in addition they assist to construct a group round your model.
Testimonial Fb put up concepts:
- Share screenshots of buyer opinions
- Publish a one-minute case research video
- Share a brief Q&A together with your buyer
- Publish a full testimonial video
When doubtful, flip to #cutenessoverload
All the guidelines shared above require some preparation and time. However what for those who run out of Fb put up concepts, get swamped with pressing duties, neglect to schedule a publication, or the entire above?
We’ve all been there, and there’s a fast answer. At Depositphotos, we jokingly name it “cuteness overload.” You have to discover the funniest, loveliest, or tear-jerking visible you possibly can, give you a relatable caption, and share it! Audiences love this sort of content material as a result of it boosts their temper and distracts them from on a regular basis duties.
Use these Fb put up concepts to extend engagement
These Fb put up concepts have helped us right here at Depositphotos to develop our model group, unfold consciousness about our merchandise, and enhance gross sales. To convey outcomes, a lot of them required model advertising staff assets to develop an efficient technique and fee inventive content material for Fb. Though creating really participating posts for Fb may appear to be a time-consuming activity, your effort can pay you off in the long run.
Concerning the writer
Maria Sibirtseva is the Content material Staff Lead at Depositphotos the place she works on inventive initiatives, curates content material manufacturing, and manages the copywriting division.