Vidyard’s Video in Enterprise Awards have fun the highest entrepreneurs, gross sales professionals, and companies who used video to remodel their ends in 2021
KITCHENER, Ontario – February 15, 2022 – Vidyard, the video platform for enterprise, right now introduced the winners of the 2021 Video in Enterprise (VIB) Awards. In its fifth 12 months, the VIB awards acknowledge revolutionary companies and gross sales professionals who’re utilizing video to remodel the best way they promote, market, and collaborate in an more and more digital world.
“This 12 months’s winners showcased the facility of video to inform unimaginable tales, clearly clarify complicated concepts, and create human connections with distant clients and workers,” says Tyler Lessard, chief video strategist at Vidyard. “Most significantly, they demonstrated easy methods to use video in artistic new methods to face out from the noise and generate higher enterprise outcomes.”
This 12 months’s program celebrated 12 winners throughout three most important classes. The Video Mastery Awards acknowledge groups utilizing video to reimagine how they market, promote, and collaborate in a digital-first world. The Video in Gross sales Awards have fun B2B gross sales groups utilizing personalised movies to remodel the best way they promote in a digital world. The Video Advertising and marketing Awards acknowledge advertising and marketing groups utilizing video in artistic new methods to draw, interact, and convert extra leads.
The highest honors on the 2021 VIB Awards went to the next companies:
2021 Video Grasp: Splunk
Splunk, Inc., the info platform chief for safety and observability, used video content material and personalised movies to humanize its model, generate demand, and modernize how they join with key audiences. Splunk’s quirky, memorable, and downright hilarious Splunk T-Shirt Firm movies have gained important consideration from potential clients and potential workers. The Energy of Splunk, one of many latest video collection, makes use of partaking visuals and narrative storytelling to obviously clarify the issues they clear up. Splunk’s direct gross sales group additionally embraced personalised video messaging to ship extra human and impactful buyer experiences.
“Video is such a robust solution to join with audiences on an emotional degree,” mentioned Andy Mera, director of Media Studio and Model Voice for Splunk. “The Splunk T-Shirt Firm movies convey our distinctive model to life in an aptly revolutionary manner. Those that know us instantly acknowledge our voice—and people who don’t are undoubtedly intrigued. Both manner, we’re bringing consideration to Splunk and we will comply with that up with curiosity, need, and motion.”
Finalists for the Video Grasp Award included FEED The Company, which makes use of video messaging to generate 3x extra gross sales alternatives, and Influence Networking, which makes video an built-in a part of how they market, promote, and collaborate.
Digital Promoting Group of the Yr: Whatagraph
The gross sales group at Whatagraph, a world supplier of reporting and efficiency monitoring options for advertising and marketing companies, used personalised movies in a wide range of languages throughout Whatagraph’s EMEA markets to attach with new prospects, showcase options, deal with objections, enhance shut charges, and even win again churned purchasers. Video messages assist Whatagraph enhance e mail reply charges by greater than 20% and generate among the largest gross sales alternatives in 2021.
“Personalised movies have fully remodeled the effectiveness of our gross sales,” mentioned Frank Sondors, senior vp at Whatagraph. “Our prospects and purchasers constantly inform us that our movies stand out and had been a main think about them partaking in a gross sales course of. Vidyard helped us supply and shut lots of our largest offers in 2021 and will likely be a key differentiator for us within the 12 months forward.”
Finalists for the Digital Promoting Group of the Yr embrace Dell Applied sciences, whose group used customized movies to assist enhance engagements and on key campaigns, and Salesloft, who used personalised movies to do every part from supply new gross sales alternatives to enhance buyer satisfaction.
Video Advertising and marketing Program of the Yr: Utilized Software program
Utilized Software program, a number one methods integrator for the structure, engineering, development, and manufacturing industries, introduced video into nearly each side of its advertising and marketing program. A whole lot of latest movies helped enhance the efficiency of e mail campaigns, drive extra certified results in dwell and digital occasions, convert extra prospects from their web site and social media channels, and even win innovation awards from companions Autodesk and Bluebeam. Utilizing Vidyard for video internet hosting and analytics, Utilized Software program was capable of attribute thousands and thousands of {dollars} of influenced income and dozens of certified gross sales alternatives to its video advertising and marketing efforts.
“Video is a must have a part of a contemporary B2B advertising and marketing technique and its affect can go nicely past simply social media and promoting,” mentioned Eric Daniel, digital advertising and marketing supervisor and podcast producer at Utilized Software program. “Vidyard has enabled us to show movies into lead technology belongings, serving to us enhance conversion charges all through the funnel and determine our most engaged prospects quicker. We’ve been capable of monitor thousands and thousands of {dollars} in pipeline again to our video content material and plan to take a position even additional within the 12 months forward.”
Finalists for the Video Advertising and marketing Program of the Yr included AuditBoard, who delivered excellent video content material to help each stage of the gross sales course of, and the Arbinger Institute who used video to attach with their purchasers in daring new methods together with a robust mini-documentary The Christmas Truce.
Winners within the remaining 9 classes of the 2021 VIB Awards included:
High Gross sales Reps Utilizing Video to Drive Income
The Pitch Perfecter:Kaela Bernardino, Enterprise Studying Marketing consultant at Docebo, used extremely artistic movies to face out and ebook extra conferences with key prospects. Along with genuine personalised movies for brand spanking new leads, Kaela created a memorable video utilizing Lego to assist her prospects ‘join the dots’ on how her answer will help. It was so impactful for her personal prospecting that the advertising and marketing group adopted it for broader campaigns.
“Utilizing video has had an enormous affect on my outbound prospecting efforts,” mentioned Kaela Bernardino, enterprise studying advisor at Docebo. “It’s the one medium that permits me to be myself, to place my ardour and persona on show, and to attach on a human degree.”
Finalists included David Woodford of Snyk, who recorded customized songs to interrupt by means of the noise with engineering executives, and Joanne Munekawa of LinkedIn Advertising and marketing Options, who recorded her personal LinkedIn Finest Practices melody to teach prospects on easy methods to get probably the most worth out of her choices.
“Movies are key to standing out with prospects in right now’s noisy digital world,” mentioned Joanne Munekawa, account government, advertising and marketing options at LinkedIn Advertising and marketing Options. “Vidyard has made it straightforward to report and ship customized movies, whether or not I’m reaching out with a enjoyable music to prospects, or making strategic suggestions to clients.”
The Prospector:Kayla Cytron-Thaler, head of gross sales at Canny, made personalised movies a constant and built-in a part of her lead improvement course of resulting in uncanny outcomes. By recording quick personalised movies whereas visiting her prospects’ LinkedIn profiles, Kayla has constantly booked conferences with executives and has by no means missed her quarterly quota consequently.
“By making a constant, but extremely personalised, strategy to my content material, I’ve been capable of ship greater than 300 movies per 30 days to interact my prospects in additional private and impactful methods,” mentioned Kayla Cytron-Thaler, head of gross sales at Canny. “These video messages constantly outperform different sorts of outreach, serving to me create extra conversations and break into companies of all sizes.”
Finalists included Affiliate District Supervisor Angela Kerr, who used movies to reinforce her prospecting and generate extra referrals, and Roddy O’Caoimh of Publift who created detailed walkthrough movies for his prospects resulting in a 3x larger conversion price and 200% enhance in gross sales.
The Visible Sellers:Carroll VanHook-Weaver and her colleagues at Akara Companions used personalised movies throughout each step of the shopper lifecycle to create a differentiated consumer expertise. Utilizing genuine movies to create private connections and walkthrough movies to obviously showcase their merchandise, Carroll and the group doubled their shut price, considerably improved buyer satisfaction, and drove extra enterprise referrals.
Finalists included Cat King of SalesScreen, who used video to ebook extra conferences and construct new relationships, and Conor Hassett of Leonardo247, who noticed a 50% enhance in alternatives created and a 50% enhance in shut price leading to hitting almost 500% of his annual quota.
Mastering the Use of Video Throughout the Enterprise
The FinServ Innovator:Advisor Group, the biggest community of impartial wealth administration corporations in the US, made video an built-in a part of how they interact their advisor neighborhood whereas additionally empowering impartial advisors to undertake personalised movies to reinforce their very own companies. Whereas on-demand movies elevated engagement in e mail and digital advertising and marketing campaigns, personalised movies helped their advisors earn 3x larger response charges when reaching out to new prospects. Customized movies have additionally change into a core a part of their government communications and worker engagement packages.
Finalists included Alinsco Insurance coverage, who used on-demand movies and customized video messages to humanize their digital outreach, and Intuit, who expanded their use of video for on-line tutorials and customer support.
The Distant Work Collaborators:Sandler Coaching of Oklahoma, a number one supplier of gross sales and management improvement coaching, empowered everybody throughout the enterprise to ship customized video messages to share essential updates, welcome new purchasers, have fun buyer milestones, and far more. Movies recorded and shared utilizing Vidyard guarantee workers and clients all the time have an opportunity to study visually and to get to know members of the group – even once they can’t be there in particular person.
“Video messages have remodeled the best way we share concepts and talk with clients in right now’s digital-only world,” mentioned David Curran, director of enterprise improvement at Sandler Coaching of Oklahoma. “Everybody on our group is empowered to ship personalised movies to share new tales, reply robust questions, replace group members, and delight our clients. Quick movies have change into the proper solution to thank new purchasers for becoming a member of the household, have fun their milestones, and even want them a cheerful vacation – and our purchasers completely love them!”
Finalists included World Funds Built-in, whose account administration group embraced video messaging to construct relationships with distant purchasers, and LocumTenens, whose use of video for every part from worker recruitment to inside communications created a extra private and clear digital enterprise atmosphere.
The Mastermind:Jelan Maxwell and the World Group and Digital Help group at Sophos, a world chief in next-generation cybersecurity, used on-line video to remodel their buyer help and neighborhood engagement packages. By creating a strong library of studying movies, this group has used video to ship a greater buyer expertise whereas deflecting numerous buyer help calls. This group is now instructing different enterprise models easy methods to create and share their very own movies for every part from advertising and marketing and gross sales to onboarding and inside communications.
Finalists included Cecilia Skurski, who built-in video into each side of Influence Networking’s go-to-market packages, and Glenn McManus, who created tons of of movies to assist numerous advertising and marketing and gross sales groups humanize their messages in a digital-only world.
Finest Use of Video to Drive Higher Advertising and marketing Outcomes
The Educator:Terminus, the main account-based engagement platform for entrepreneurs, made B2B content material binge-able in 2021 with their very personal B2B video streaming app and repair Terminus TV that includes unique programming for his or her viewers. Not solely is the content material nicely produced and extremely instructional, however the codecs are trendy, recent, and far more partaking than the vast majority of conventional B2B content material.
Finalists included Ceros, who delivered an unimaginable vary of instructional movies together with their Design Decoded and Ceros Educate topical deep dives, and Givebutter, who—in partnership with the video manufacturing group at Failure Island—reimagined their About Us video as a contemporary solution to clarify their story in a extremely partaking format.
The Socialite:No-Carry Set up System, a quickly rising supplier of countertop set up options for contractors and residential builders, used artistic TikTok movies and social media advertisements to create an enviable drawback: too many new gross sales leads! With thousands and thousands of views throughout its movies, the group needed to rent extra gross sales reps to maintain up with the brand new inbound demand. Whereas the movies had been quick and easy, the artistic technique of investing in TikTok content material as a B2B model paid off in a significant manner.
Finalists included Startup Hypeman RajNATION, whose unimaginable hip hop video impressed by the Eminem music “Stan” took him to the highest of LinkedIn content material charts, and Wakefern Meals Corp., whose sensible natural Fb movies created thousands and thousands of brand name impressions for ShopRite Supermarkets.
The Visionary: Recognizing the rising significance of neighborhood connection in trendy advertising and marketing, Unity, the world’s main platform for creating and working real-time 3D content material, produced the heartfelt quick animated movie WiNDUP to construct model affinity inside its on-line neighborhood. Garnering greater than 10 million views in lower than 12 months, the video drove greater than 200,000 views of a associated buyer case examine and straight influenced almost $2M in new gross sales pipeline. Now that’s visionary video advertising and marketing!
Finalists included Dingus and Zazzy, whose extremely artistic—and infrequently hilarious—one-to-one and one-to-many video campaigns left unforgettable impressions on their prospects, and Failure Island, whose unimaginable account-based advertising and marketing video (may very well be one of the best one we’ve ever seen!) earned them the eye of Mailshake’s total management group and received them enterprise with a number of new accounts.
The Video in Enterprise Awards are hosted by Vidyard and judged by an impartial panel of gross sales, advertising and marketing, and video specialists. The 2022 Video in Enterprise Awards will open for nominations in November 2022.