Gross sales groups utilizing Gong can now simply undertake video messaging into their gross sales technique to know buyer engagement with movies
KITCHENER, Ontario – March 16, 2022 – Vidyard, the main video platform for companies, as we speak introduced a brand new integration with Gong, the Actuality Platform™, leveraging synthetic intelligence to remodel income and customer-facing groups. The combination supplies gross sales groups with better visibility and automatic insights into how their prospects have interaction with customized video messages and on-demand demo movies, empowering them to make reality-based choices to win extra offers.
Gross sales groups are more and more embracing video messaging as a core a part of their digital promoting technique. Extra than three-quarters of gross sales reps are already utilizing or planning to make use of video of their gross sales course of within the close to future. On the identical time, income intelligence options are important for gross sales groups to trace and interpret shopping for alerts in a digital-first world. This new integration permits gross sales groups to carry vital video messaging information from Vidyard into their Gong Income Intelligence Platform™ for a extra complete view of customer-facing actions, behaviors, and engagement.
“Gong prospects can now simply undertake video messaging into their gross sales technique,” stated Eilon Reshef, Gong Chief Product Officer. “The Vidyard integration strengthens our platform for gross sales groups, offering a single supply of reality the place gross sales reps, managers, and others collaborate, streamline work, and get data-based recommendation on vital subsequent steps.”
The combination with Gong securely pushes viewer information from Vidyard into deal exercise timelines, giving Gong customers visibility into buyer engagement with video messages and on-demand video content material – one of many many kinds of digital interactions that gross sales groups observe in relation to deal success. After recording and sending a video from Vidyard, reps can observe how contacts on in-flight offers are partaking with their movies proper inside Gong. Realizing which contacts and accounts have been concerned with movies, a rep can prioritize and personalize the following steps of their gross sales method to get extra offers over the end line.
“Gong is the premier income intelligence platform for analyzing customer-facing interactions throughout cellphone, electronic mail, internet conferencing – and now video with the Vidyard integration,” stated Tyler Lessard, chief video strategist at Vidyard. “Collectively, this highly effective mixture will assist gross sales groups enhance engagement with prospects and win extra offers.”
For gross sales groups already utilizing video, the Vidyard integration with Gong helps gross sales reps and leaders higher perceive how prospects are partaking with movies within the context of their total deal cycles. Groups not but utilizing video can confidently undertake it into their promoting method, figuring out this channel is tracked in Gong.
Extra Data:
For extra data on the Vidyard integration with Gong, please go to www.vidyard.com/gong. Watch a video concerning the integration right here.
About Vidyard:
Vidyard is the main video platform for companies. Greater than 250,000 firms use its video messaging and video internet hosting instruments to interact their prospects and prospects extra successfully. Vidyard permits enterprises throughout excessive tech, SaaS, monetary companies, skilled companies, and different industries to make use of asynchronous video to remodel their method to distant gross sales, advertising, and customer support. Enterprise professionals can use Vidyard all over the place they work, on any digital platform, to create and share customized movies to ship their message in a extra private and impactful method by means of its free and professional instruments.