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October 31, 2016

Document unearths “extra corporations see video to be able to cope with their best demanding situations of the usage of enticing content material to hook up with consumers and possibilities”

KITCHENER,Ontario – October 31, 2016 – Vidyard,the video platform for industry, has been named a pace-setter in On-line Video Platforms for Gross sales and Advertising and marketing by way of unbiased analysis company Forrester Analysis, Inc. The popularity comes as a part of The Forrester Wave™: On-line Video Platforms For Gross sales And Advertising and marketing, This autumn 2016, which analyzed probably the most important suppliers within the house.

Vidyard accomplished the perfect ranking for present choices amongst all individuals within the record, touchdown perfect imaginable ranking for 23 of the 39 standards, together with management, syndication and distribution options, gross sales enablement workflows, endeavor software integrations, reporting and analytics, world beef up and safety. Vidyard used to be the one seller to obtain the perfect imaginable rankings within the participant options; advertising and marketing and lead technology equipment; and concentrated on, personalization and discovery standards.

“Vidyard has a transparent imaginative and prescient of video’s long run that resonates with its consumers and Forrester alike,” wrote analyst Nick Barber in The Forrester Wave™: On-line Video Platforms For Gross sales And Advertising and marketing, This autumn 2016. “It understands how vital user-generated content material (UGC) will likely be for manufacturers and companies, and it plans to roll out additional beef up for UGC and research of it. Its roadmap follows up in-video personalization with beef up for real-time rendering of dynamically customized video content material, which is able to build up viewer engagement.”

The Forrester Wave technique integrated a rigorous strategy of seller surveys, scenario-based product demos, govt technique briefings and buyer reference calls to validate each and every seller’s merchandise and {qualifications}. Forrester analyzed 9 distributors’ video platforms throughout 39 standards.

“I imagine that this analysis presentations that video has transform a core part of contemporary advertising and marketing and gross sales with companies searching for extra complex distribution, personalization, interactivity and analytics to lend a hand them flip audience into consumers,” mentioned Michael Litt, Vidyard CEO and co-founder. “Individually, Forrester’s paintings proves there’s been a large shift within the video era marketplace past publishing and promoting. Now the dialog is ready tips on how to use video to raised attach, have interaction and convert consumers and beef up all of the purchasing adventure even after the deal closes.”

Along with inspecting seller choices, Forrester famous the upward thrust of on-line video and its rising significance for industry. “The sales-and-marketing-focused OVP marketplace is rising as a result of extra corporations see video to be able to cope with their best demanding situations of the usage of enticing content material to hook up with consumers and possibilities,” in keeping with the record. U.S. adults spend just about two hours an afternoon eating video, greater than some other on-line task, and on-line video has transform essential for companies. Video conveys emotion a lot better than the written phrase, and the human mind processes it 60,000 occasions sooner than textual content, in keeping with the record.

Companies that need to capitalize on video want to harness their very own video channels and will’t merely depend on YouTube for distribution, in large part as it lacks the wealthy analytics and integrations that include platforms similar to Vidyard. Integrations with CRM and advertising and marketing automation platforms permit advertising and marketing and gross sales groups to simply create and percentage movies with consumers, observe their true engagement within the content material and measure its affect on earnings.

“Vidyard is a wonderful are compatible for firms that need greater than only a video repository however need to deploy and measure movies with particular integrations into CRM techniques and MAPs,” Barber wrote.

About Vidyard

Vidyard (Twitter: @Vidyard) is the video intelligence platform that is helping companies power extra earnings via using on-line video. Going past video web hosting and control, Vidyard is helping companies power better engagement of their video content material, observe the viewing actions of each and every person viewer, and switch the ones perspectives into motion. International leaders similar to Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch audience into consumers.

Matt Habermehl

Matt Habermehl



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