KITCHENER, Ontario – April 15, 2015 –Vidyard, a world chief in video advertising and video analytics answers, these days introduced it has employed Kris Lawson, former Microsoft and Salesforce govt, as the corporate’s new Vice President of Gross sales to assist deal with the exploding call for for video platform answers throughout advertising and gross sales organizations.
Following greater than 1,000-percent earnings enlargement throughout the closing 24 months and a brand new $18 million undertaking capital funding lead through Bessemer Project Companions, Vidyard is experiencing remarkable momentum available in the market. Trendy entrepreneurs have learned that video engages audiences like no different medium, and gross sales groups are increasingly more the use of video to coach and nurture possibilities. Vidyard is helping gross sales and advertising groups flip the ones audiences into consumers through monitoring who’s gazing what, when and for a way lengthy, and exposing that information as actionable insights inside of advertising automation and CRM methods.
“Video is a vital asset for these days’s advertising and gross sales organizations. As we now have noticed with client video platforms like YouTube, Fb and Instagram, these days’s consumers reside in video content material and this opens up a singular alternative for companies in each B2C and B2B markets,” stated Michael Litt, CEO and co-founder of Vidyard. “We’re delighted to have Kris on board to assist information companies as they include video as a strategic driving force for advertising and gross sales systems. Kris has an out of this world observe report of serving to enterprises revel in CRM luck, so I’m sure he’s going to ship equivalent luck for Vidyard’s consumers.”
Lawson joins Vidyard from Microsoft Canada the place he was once Nationwide Director for Microsoft Dynamics. Kris doubled the expansion charges for the CRM trade in two years and helped protected the biggest CRM transaction in Microsoft’s historical past. Previous to Microsoft, he spent over 8 years at Salesforce, maximum just lately within the place of Vice President of Industrial Gross sales. All the way through Kris’ tenure at Salesforce, the corporate revenues grew from $50 million to over $3 billion with Kris serving to lead the hole and enlargement of Salesforce’s greatest place of business outdoor San Francisco. As Vidyard’s new VP of Gross sales, Lawson will assist force the luck of its current consumers whilst rising the Vidyard gross sales crew throughout North The us to force enlargement amongst mid-market and endeavor accounts. Extra details about operating at Vidyard is to be had at the careers web page.
“Vidyard accurately predicted 4 years in the past that video can be an very important medium for the trendy gross sales and advertising group,” Lawson stated. “Lately, the firms that create video-leveraged buyer operations get pleasure from lower price of purchaser acquisition, greater gross sales productiveness and larger advertising ROI. I’m delighted to enroll in Vidyard as we assist advise and grow to be gross sales and advertising organizations into Video-Leveraged Enterprises.”
Vidyard is going past fundamental video web hosting answers through serving to entrepreneurs optimize their content material for engagement and conversion whilst the use of video analytics to generate buyer insights. Via its integrations with main advertising clouds and CRM answers, together with Salesforce, Oracle Eloqua, Marketo, Adobe Advertising Cloud and Act-On, gross sales and advertising groups can observe video viewing actions for every particular person touch and use that data to spot their maximum engaged leads in addition to their very best acting content material.
“By means of monitoring video engagement information for every particular person lead and alternative, companies cannot handiest be informed extra about their consumers, however they may be able to begin to perceive which content material is using essentially the most pipeline and earnings,” added Litt. “Those insights will assist advertising and gross sales groups produce higher content material and ceaselessly force higher effects.”
About Vidyard
Vidyard (Twitter: @Vidyard) is the business’s main video advertising platform that is helping advertising and gross sales groups force effects and ROI with on-line video content material. With Vidyard, consumers can upload video to their web pages in mins, get real-time analytics, syndicate video to social networks and YouTube, create calls to motion, optimize seek engine hits, seize leads, and logo their participant skins all from one position. Vidyard integrates with key advertising automation and CRM equipment to ship user-level video engagement information that can be utilized to show audience into consumers.
Media Touch:
Tyler Lessard
Telephone: (226) 220-5351
press@vidyard.com