October 24, 2017

Gross sales groups at HubSpot, Terminus, League, PostBeyond and others depend on Vidyard to chop via the noise, guide extra conferences and speed up offers with customized video

KITCHENER,Ontario – October 24, 2017 – Vidyard, the brand new technology video platform for enterprise, helps main B2B gross sales groups join with extra prospects and generate extra pipeline via the facility of private video messaging. Trendy gross sales professionals are struggling to chop via the noise with conventional ways like conventional emails and telephone calls. By incorporating customized movies into their outbound communications, top-performing B2B gross sales groups are rising their join charges by greater than 300% and progressing gross sales offers sooner than ever.

Excessive-growth B2B know-how organizations together with HubSpot, Terminus, League and PostBeyond use Vidyard to attach with extra consumers and shut larger offers, sooner:

  • HubSpot, the inbound advertising and marketing and gross sales software program chief, discovered that gross sales reps utilizing customized video generated 4x extra gross sales alternatives.
  • Terminus, the B2B account-based advertising and marketing (ABM) chief, makes use of video as a part of their gross sales prospecting efforts and noticed a 40% larger open charge, 37% larger click on charge and 216% larger response charge.
  • League, the business chief in digital well being, makes use of customized video to chop via the noise of electronic mail and has achieved 3x larger response charges and boosted gross sales efficiency throughout the board.
  • PostBeyond, a number one worker advocacy platform, makes use of video of their gross sales course of to construct belief, set up authenticity, and strengthen relationships with their consumers which has led to accelerated gross sales cycles.


HubSpot is at all times looking out to assist their gross sales reps guide extra conferences. Just lately, they empowered a choose group of gross sales reps with private video messaging, powered by Vidyard, and noticed a rise in gross sales alternatives of greater than 4x.

Ali Powell, a principal account government at HubSpot, discovered that customized video gave her a greater strategy to present prospects that she was not simply writing random emails to anybody and everybody who popped up on her CRM view. Ali was in a position to Get to a Sure or a No Sooner, and thinks that each one gross sales reps want to make use of video prospecting.

“We get to have many various kinds of conversations now via video, textual content, in-person conferences and convention calls; so our collective skill to construct belief is rising. Video is the subsequent frontier with regards to connectivity and constructing belief. It’s now a part of the equation to constructing a powerful gross sales and advertising and marketing engine,” says Hunter Madeley, Chief Gross sales Officer at HubSpot. “At HubSpot, we have to put the very best gross sales instruments into the fingers of our gross sales reps in order that prospects and prospects will wish to interact with us. Video helps reps create that real, private belief that’s needed for a monetary transaction to play out.”


Terminus has been on the forefront of constructing a brand new class round ABM. They’re in an rising market and have many direct opponents, so that they depend on their outbound gross sales prospecting workforce to search out inventive methods of standing out. To beat this problem, Terminus makes use of customized video messages as a part of their gross sales course of. Video is among the most inventive methods they’ve been in a position to join and share content material with prospects. Utilizing Vidyard built-in with SalesLoft, Terminus proves that it’s doable to see a 40% larger open charge, a 37% larger click on charge and a 216% larger response charge on gross sales prospecting emails which represents greater than triple their commonplace reply charge!

“Vidyard has turn into an vital a part of our gross sales DNA at Terminus. For the reason that starting, we’ve been targeted on personalization and we’ve been obsessive about discovering inventive and genuine methods to achieve contacts at our goal gross sales accounts,” says Tonni Bennett, Vice President of Gross sales at Terminus. “Utilizing video as a part of our gross sales course of empowers our gross sales workforce to personalize their outreach in highly effective methods as a result of it places a face proper into electronic mail communications in what may in any other case really feel like a chilly outreach or gross sales course of.”

Terminus, the B2B account-based advertising and marketing (ABM) chief, makes use of video as a part of their gross sales prospecting efforts and noticed a 40% larger open charge, 37% larger click on charge and 216% larger response charge.


League offers new digital options to conventional medical insurance by connecting employers and staff to a complete community of well being providers and advantages, they usually use outbound video gross sales prospecting to face out. League’s gross sales leaders wished to get observed of their prospect’s inboxes, so that they integrated Vidyard into their commonplace outreach course of. With customized video prospecting, Vidyard allows League’s gross sales groups to chop via the noise and enhance their response charges by 3x.

“Previously yr, we’ve grown from a workforce of 1 to greater than 30 devoted gross sales professionals. I attribute an excessive amount of our success to our early adoption of Vidyard. Their video messaging app, Vidyard, is our secret weapon with regards to maintaining within the ever-competitive world of selling and gross sales,” says Kyle Norton, Vice President of Gross sales at League. “We’ve not solely emerged as business leaders in digital well being, however we’ve elevated our response charge by 3x through the use of Vidyard.”


PostBeyond helps organizations amplify their model and enhance income via social advocacy, empowering staff to share related company-approved content material. As trendy consumers have turn into extra refined and self-educated, PostBeyond’s gross sales reps need to work tougher and tougher to keep up belief with their prospects. Their gross sales reps have turned to customized video promoting to get observed and construct belief with buyer’s prospects. At present, with spammy ways and spray-and-pray messaging evaporating belief and killing a salesman’s credibility, video helps the PostBeyond workforce add customized video to their gross sales course of. Consequently, PostBeyond has developed and maintained robust credibility with prospects all through the gross sales funnel.

“As a salesman, irrespective of how lengthy your gross sales cycle, some of the vital issues that it’s essential to construct together with your purchaser is belief. If somebody doesn’t belief that you’ve got their finest intentions in thoughts, which you can assist them resolve their challenges, and that you’re an professional in your discipline, they won’t purchase from you,” says Evan Lewis, Director of Enterprise Gross sales at PostBeyond. “At PostBeyond, we’ve been strategically leveraging video as a part of our gross sales course of. It’s been a game-changer in constructing belief, establishing authenticity, and strengthening relationships with our consumers to speed up our sale cycles.”

About Vidyard

Vidyard is the brand new technology video platform for enterprise that helps organizations drive extra income via the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive better engagement of their video content material, observe the viewing actions of every particular person viewer, and switch these views into motion. International leaders reminiscent of Honeywell, McKesson, Lenovo, LinkedIn, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch viewers into prospects.

Media Contact:

Sandy Pell,

Senior Supervisor, Company Communications



Sandy Pell

Sandy Pell

Sandy Pell is the Head of Company Communications at Vidyard. She’s been named as one in all Canada’s PR High 30 Below 30 by PR in Canada, and one of many High 20 Tech Girls in Canada by the C100. When she is not crafting distinctive communications, you may discover her reworking clean areas into exceptional locations as a industrial mural artist!

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