Vidyard Have interaction makes it simple to ship movies natively from Gmail and Outlook and perceive the virtual frame language of audience
NEW YORK, New York – SALES MACHINE 2016 – June 15, 2016 – Vidyard, the video intelligence platform for industry, nowadays offered Vidyard Have interaction – a brand new suite of gear that extends the ability of video past advertising to gross sales, enhance, visitor good fortune and different groups around the group.
With Vidyard Have interaction, visitor going through groups can now get right of entry to, document and ship video content material without delay from Gmail and Microsoft Outlook as simply as attaching a PDF to an electronic mail. When the recipient clicks play, Vidyard Have interaction notifies the sender what was once watched, how lengthy they seen it and which portions they skipped or replayed. With those insights into the viewer’s virtual frame language, customers can acquire new intelligence on which shoppers and possibilities are maximum engaged of their message and which subjects are maintaining their consideration.
“Video is among the finest means to hook up with fashionable B2B patrons, and it might probably additionally be offering implausible perception into the pursuits and intent of each and every person viewer,” stated Michael Litt, co-founder and CEO of Vidyard. “In spite of its good fortune as a strategic advertising software, video stays an untapped useful resource for serving to gross sales reps shut extra offers or construction higher relationships with present purchasers. We’re addressing this head-on by way of making it easy for customer-facing groups to percentage key video belongings from proper inside of their inbox and use viewer engagement knowledge to higher perceive their target market.”
Nowadays’s customer-facing groups are in search of new techniques to seize and deal with the eye spans in their goal audiences. Entrepreneurs have already observed video’s talent to spice up click-through charges by way of 27 %, build up web page conversion by way of 34 % and fortify on-page engagement. However whilst video advertising effectiveness is expanding for 91 % of businesses, fewer than one-third of gross sales organizations are the usage of video content material successfully to persuade offers. That is in large part attributed to how difficult it’s for gross sales reps to search out, get right of entry to and make the most of video belongings of their prospecting and promoting workflows.
Vidyard already is helping advertising groups arrange, optimize and analyze their video content material and on-line audience at scale. Now, with Vidyard Have interaction and its new integrations with Gmail and Outlook, Vidyard is empowering any person throughout the group to leverage video content material for one-to-one prospecting and communications.
- Gross sales reps can spice up conversion charges by way of prospecting with video and that specialize in essentially the most engaged possibilities;
- Gross sales Enablement can higher train gross sales groups on new merchandise and make the most efficient advertising movies extra out there to the gross sales staff;
- Beef up repscan shut circumstances quicker by way of sending the most efficient how-to and coaching movies whilst finding out which content material is easiest resonating with shoppers;
- Buyer good fortunegroups can construct more potent relationships with purchasers by way of the usage of video content material to carry a face to their logo.
With Vidyard Have interaction, it’s simple to create, ship and monitor video with intelligence on viewership.
- Ship:Simply get right of entry to, document and ship movies from inside Gmail or Outlook as simply as attaching a PDF;
- Watch:Movies robotically play again on devoted branded sharing pages, so there’s no want to put up to YouTube or add to a particular website;
- Alert:Obtain electronic mail notification as quickly because the viewer watches the video and get main points on how lengthy they engaged;
- Act:Click on into that touch to view their complete viewing historical past inside Vidyard Touch Middle.
For patrons the usage of Salesforce, all video viewing knowledge will also be driven without delay into person lead and get in touch with data for centralized monitoring and ROI reporting.
Pricing & Availability
- Vidyard Have interaction enhance for Gmail is to be had nowadays. Integration with Microsoft Outlook will probably be to be had later in June 2016.
- Vidyard Have interaction is bought beneath a in line with seat license type.
Further Data
About Vidyard
Vidyard (Twitter: @Vidyard) is the video intelligence platform that is helping companies force extra earnings via using on-line video. Going past video web hosting and control, Vidyard is helping companies force larger engagement of their video content material, monitor the viewing actions of each and every person viewer, and switch the ones perspectives into motion. World leaders equivalent to Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch audience into shoppers.
Media Touch:
Brad Hem
Telephone: (281) 543-0669
press@vidyard.com