Greater than 100 shoppers now the usage of Vidyard’s integration into Marketo to trace video engagement knowledge and switch audience into shoppers
KITCHENER, Ontario – December 2, 2015 –Vidyard, the main video advertising and marketing and analytics platform, nowadays introduced it has surpassed the milestone of 100 companies the usage of Vidyard’s integration into the Marketo engagement advertising and marketing platform. With this integration, shoppers similar to Altium, Elsevier, Gainsight, Perception, PatientKeeper, Sharp, TalentWise, Taulia, and Zuora are producing extra leads, making improvements to buyer insights, and using extra income.
“We’re proud to hit this milestone of 100 distinctive shoppers totally using Vidyard’s integration with the Marketo platform to generate extra income,” stated Michael Litt, CEO and co-founder of Vidyard. “Those shoppers are already the usage of video analytics to spice up conversion charges and generate extra pipeline, whilst new applied sciences like customized video and reside streaming – each totally built-in with Marketo – be offering new techniques to draw, have interaction, qualify and convert consumers sooner than ever.”
Video content material is confirmed to be top-of-the-line content material sort for enticing audiences and serving to convert potentialities into shoppers. And whilst the vast majority of entrepreneurs are expanding their investments in video advertising and marketing, maximum lack the gear to know who’s staring at what and the way each and every asset is contributing to pipeline and closed income. Corporations that mix Vidyard with Marketo are in a position to spot audience throughout their virtual homes and use second-by-second video engagement knowledge to generate new leads, qualify potentialities extra briefly and equip gross sales groups with important context that may assist them shut extra offers.
“The video advertising and marketing gear and information made to be had via Vidyard supply added worth to Marketo shoppers, from making plans and orchestration of promoting actions to turning in customized video studies at scale,” stated Lou Pelosi, senior director of LaunchPoint, Marketo’s ecosystem of spouse advertising and marketing answers. “Vidyard is a extremely engaged LaunchPoint spouse, and we’re overjoyed to peer such a lot of Marketo shoppers using their answers.”
Buyer accomplishments on account of the Vidyard-Marketo integration come with:
Altium
Altium makes the gear engineers want to design the electronics all of us stumble upon numerous instances all through our day-to-day lives. By means of incorporating the entire gear engineers and PCB designers want right into a unmarried, relaxing person interface, Altium Fashion designer dramatically will increase design successes, whilst lowering total design instances. Altium makes use of video content material in any respect phases of conversation to nurture leads and educate present shoppers.
“We use movies to nurture leads and in flip rating the ones leads accordingly in accordance with how engaged they’re with our movies,” stated Iryna Zhuravel, advertising and marketing automation & analytics supervisor at Altium. “Movies have helped us to successfully keep in touch with and nurture leads, and Vidyard for Marketo has made it more straightforward for us to serve those movies and helped us know the way smartly our video content material is appearing so we will be able to be continuously making improvements to how we keep in touch with our shoppers.”
Gainsight
Gainsight is helping firms arrange buyer relationships to verify they’re a hit and happy. Gainsight identified that folks have been eating an increasing number of video and made it an integral a part of the corporate’s content material technique. They depend on Vidyard for wealthy knowledge on who watches their video content material, when and for a way lengthy.
Vidyard is helping Gainsight triumph over one of the crucial greatest demanding situations dealing with fashionable entrepreneurs – easy methods to interpret a purchaser’s intent in accordance with intake of content material. Gainsight collects video engagement knowledge in Marketo and ratings leads in accordance with video perspectives, webinar attendance, registration for e-mail and different indicators. Additionally they examine how a lot somebody has ate up to how a lot content material Gainsight has produced to resolve whether or not the selling crew is offering helpful subject material.
“There are numerous indicators coming from consumers nowadays, making it laborious to understand whether or not they’re in point of fact thinking about changing into shoppers,” stated Mike Manheimer, director of promoting at Gainsight. “The video viewing knowledge from Vidyard provides us extra perception into the possibility’s intent than we get from different content material, and mixing that data with different insights in Marketo allows us to raised prioritize our leads and provides our target audience a richer revel in.”
Perception
Perception is a Fortune 500-ranked supplier of {hardware}, tool, cloud and repair answers with shoppers all over the world.
“With higher center of attention on video as a part of our virtual business plan, Vidyard provides us the analytics and versatility we’d like,” stated Bruce Petillo, director of promoting at Perception. “The benefit to enforce script on our pages and with the ability to upload YouTube movies to the Vidyard templates permit for a continuing appear and feel. In the course of the integration between Marketo and Vidyard, we establish leads who’re staring at our movies and additional goal them with extra related data.”
Taulia
Taulia, a monetary generation corporate, is helping huge organizations enhance provider relationships and upload tens of millions to their base line via paying invoices extra briefly. Amongst plenty of different channels, video is a significant motive force of Taulia’s total advertising and marketing combine. Within the closing yr, Taulia’s video advertising and marketing program influenced greater than $125 million in buyer pipeline. Taulia tracks click-through charges and certified perspectives in Marketo and triggers automatic follow-ups in accordance with video engagement.
The use of target audience engagement knowledge together with Vidyard’s Marketo integration, Taulia will get higher buyer perception, ratings leads extra successfully and follows up with extra related content material, resulting in greater than 500 new certified leads from their recorded webinars on my own in 2015.
“The mix of Marketo and Vidyard provides Taulia superb insights into our target audience and permits us to marketplace extra contextually, in the end expanding the have an effect on of our message,” stated Bhaji Illuminati, director of promoting at Taulia. “Connecting our core resolution suppliers has enabled Taulia to merge the artwork and science of promoting to get larger and higher effects.”
Already the primary video platform to provide complete integrations with plenty of advertising and marketing and gross sales applied sciences, Vidyard not too long ago introduced Customized Video in addition to built-in video reside streaming for B2B and B2C companies. Corporations similar to Lenovo, Honeywell, LinkedIn, Cision, BMC Device, and Citibank depend on Vidyard for his or her video advertising and marketing and analytics wishes.
About Vidyard
Vidyard (Twitter: @Vidyard) is the business’s main video advertising and marketing platform that is helping entrepreneurs force effects and ROI with on-line video content material. With Vidyard, shoppers can upload video to their web pages in mins, get real-time analytics, syndicate video to social networks and YouTube, create calls to motion, optimize seek engine hits, seize leads, and emblem their participant skins all from one position. Vidyard integrates with key advertising and marketing automation and CRM gear to ship user-level video engagement knowledge, turning perspectives into gross sales.
About Marketo
Marketo supplies the main advertising and marketing tool and answers designed to assist entrepreneurs grasp the artwork and science of virtual advertising and marketing. Via a singular aggregate of innovation and experience, Marketo is targeted only on serving to entrepreneurs stay tempo in an ever-changing virtual global. Spanning nowadays’s virtual, social, cellular and offline channels, Marketo’s Engagement Advertising Platform powers a suite of leap forward advertising and marketing automation and advertising and marketing control programs to assist entrepreneurs take on all sides of virtual advertising and marketing from the making plans and orchestration of promoting actions to the supply of customized interactions that may be optimized in real-time. Marketo’s programs are recognized for his or her ease-of-use, and are complemented via the Advertising Country®, a thriving community of greater than 550 third-party answers by way of our LaunchPoint® ecosystem and over 50,000 entrepreneurs who percentage and be told from each and every different to develop their collective advertising and marketing experience. The end result for contemporary entrepreneurs is unheard of agility and awesome effects. Headquartered in San Mateo, CA with workplaces in Atlanta, Portland, Ore., Europe, Australia, and Japan, Marketo serves as a strategic advertising and marketing spouse to roughly 4,300 huge enterprises and fast-growing small firms throughout all kinds of industries. For more info, discuss with www.marketo.com.
Media Touch:
Brad Hem
Telephone: (281) 543-0669
press@vidyard.com