Instagram Customer Care 101 for Small Businesses
In 2013, I started as a social media specialist at a digital marketing agency. Our main client was UNIQA, the largest insurance group in Europe, which focused on Facebook marketing.…
A Complete Guide To Using Facebook Pages For Your Small Business
Facebook seems like a simple platform, right? At the very least, we all have a Facebook profile and know the basics of how Facebook works. But what do you know…
5 Lessons From 3 Years And 6 Figures As a Small Business Owner
I never thought I’d own a business. I also never thought I’d be able to make a living from writing. Yet here I am, with a (small) content marketing agency,…
YouTube Marketing Made Easy: Simple Step-by-Step Guide for Small Businesses
YouTube is a treasure trove for small businesses, filled with all kinds of would-be customers. In 2022, 27% of video marketers invested more in YouTube than any other platform. This…
How Instagram Helped Me Triple My Business Income — Even Though I Have a Small Following
Instagram came into my life — and business — like a breath of fresh air. After many years of trying to get Facebook to surface my content in feeds and…
How to Improve Your Instagram Results: Small Changes With Big Impacts
Want better results from Instagram? Looking for optimizations that could result in more engagement and sales? In this article, you’ll discover how to improve your Instagram account. Why Should Marketers…
How Many Social Media Platforms Should a Small Business Use?
Question: How many social media platforms should a particular business be using? Realistically, it is a challenge to manage multiple platforms well with the limited resources of a small business.…
11 Ways to Use ChatGPT for Marketing Your Small Business
Netflix took 3.5 years. Facebook took 10 months. Instagram blew us away with 2.5 months. And then came ChatGPT. Launched in November 2022, it took just five days for this…
How These Small Business Owners Learned To Let Go
🖊️ Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build…
How These Small Businesses Stand Up For What They Believe In
🖊️ Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build…