Going past e-mail gates and surveys, Vidyard allows dynamic in-video content material equivalent to real-time pricing, social media updates and choose-your-own-adventure demos
KITCHENER, Ontario – September 28, 2016 –Vidyard, the video platform for trade, lately introduced its new interactive video participant, giving entrepreneurs, gross sales groups and others customers robust gear to fortify viewer engagement.
Organizations that aren’t the use of Vidyard’s new participant for his or her B2B video campaigns are restricted to annotating movies with small textual content packing containers in a nook in their video. With Vidyard’s complex annotations powered through HTML and JavaScript, the chances turn into just about unending. Customers can upload real-time pricing to movies in order that it’s at all times up-to-date, combine different products and services equivalent to assist table ticketing device into video, overlay lead seize bureaucracy and surveys, or insert a “purchase now” button without delay within the participant to transform shoppers whilst their complete consideration is at the services or products.
“Video in and of itself is already extra attractive than different media, however whilst you upload interactive options, the enjoy turns into that a lot richer,” stated Michael Litt, CEO and co-founder of Vidyard. “Like personalization, interactivity pulls the viewer in to the content material and makes them a part of the tale whilst offering deeper insights into what they would like.”
Tough features with Vidyard’s new interactive participant come with:
- Make a choice Your Personal Journey: Information shoppers on their very own distinctive viewing adventure through permitting them to make a choice which movies they want to see subsequent or directing them to further sources like content material property and webpages.
- Lead Seize: Upload an absolutely customizable shape to any a part of your video, and the guidelines entered and detailed analytics in regards to the viewer’s engagement will likely be driven without delay into your Advertising Automation Platform.
- Calls to Motion: Flip an ordinary video into an impressive lead technology instrument with call-to-action occasions. Pop-out CTAs capitalize at the worth of an engaged viewer, and Ultimate CTAs for submit video movements equivalent to signing up for an tournament. Surroundings those up are simple with our WYSIWYG editor.
With its new complex annotations and interactive video features, Vidyard continues its file of innovation within the video advertising and marketing business. Vidyard is the one video platform supplier to supply complex interactive video, video personalization and target market engagement insights totally built-in with main advertising and marketing automation, CRM and trade analytics answers.
Take a look at this case of the brand new interactivity options:
About Vidyard
Vidyard (Twitter: @Vidyard) is the video intelligence platform that is helping companies power extra income thru the usage of on-line video. Going past video webhosting and control, Vidyard is helping companies power larger engagement of their video content material, observe the viewing actions of every person viewer, and switch the ones perspectives into motion. World leaders equivalent to Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch audience into shoppers.
Media Touch:
Brad Hem
Telephone: (281) 543-0669
press@vidyard.com