It looks as if everybody and their canine has a podcast today. As of this writing, there are over 700,000 lively podcasts with greater than 29 million episodes! The common podcast listener tunes in to a median of 6.5 hours every week.
Enterprise is the second hottest class, which suggests podcasts are an excellent alternative to have interaction with new audiences as a model. However with a lot content material accessible, it’s essential to think about how one can promote your superior new podcast to face out from the gang.
The golden ticket to viral recognition continues to be social media, the place video is the popular format. YouTube’s viewers alone is 2 billion customers and counting, and 43% of month-to-month podcast listeners say they listened to podcasts on YouTube up to now 12 months. Podcast groups are simply beginning to notice how they’ll leverage video to succeed in new audiences. Fortunately the 2 codecs go hand in hand, and it’s simpler than ever to file podcast episodes with video.
Vidyard runs three video podcasts and we’ve examined the waters of this uncharted territory by trial and error. So if you happen to’re not sure of find out how to get your podcast going with video, learn on as I unpack our learnings from the previous few months, and assist you select the best video podcast format for your online business!
- Contents
- 1. 3 Inquiries to Ask Earlier than Beginning a Video Podcast
- 1.1 What’s the podcast about?
- 1.2 Who will host the podcast?
- 1.3 How will you format every episode?
- 2. Video Podcast Codecs to Select From
- 2.1 The In-Studio Video Podcast
- 2.2 The Distant Interview Video Podcast
- 2.3 The Combined Footage Video Podcast
- 3. Going Ahead
3 Inquiries to Ask Earlier than Beginning a Video Podcast
Suppose a video podcast is perhaps best for you? Earlier than you begin, ask your self the next questions.
1. What’s the podcast about?
The very first thing to do is determine your area of interest and keep on with it. Should you veer off-topic, your viewers would possibly get confused or really feel ignored. It could be fairly complicated if the following episode of “My Favourite Homicide” was a assessment of their favourite pizza place (until a homicide had occurred there). An viewers will solely stick with you if they’ll depend on constant content material from week to week.
2. Who will host the podcast?
I’m certain you and your pals or co-workers are hilarious, however you additionally must have one thing to supply. For instance, on first pay attention, the two Dope Queens podcast feels like two pals chatting about present points with cool interviewees, however Phoebe Robinson and Jessica Williams are literally extremely skilled comedians with backgrounds in feminist idea. Be sure your hosts match properly along with your chosen subject if you need your podcast to final!
3. How will you format every episode?
From rom-coms to pop songs to speak exhibits, every bit of content material follows a format with a view to current distinctive data inside a well-known construction. It doesn’t matter what your podcast is about, content material is extra digestible to an viewers in the event that they know what to anticipate. Selecting the best format will rely in your hosts, subjects, sources, and targets.
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Video Podcast Codecs to Select From
Now that you simply’ve found out your podcast’s path, it’s time to decide on a format that can work properly for video and audio each. There are just a few in style choices to select from.
The In-Studio Video Podcast
This format options a number of hosts who discuss conversationally in the identical studio arrange every episode. You file the complete episode on video and isolate the audio in post-production for distribution on podcast platforms. This format requires little or no enhancing. Merely add the footage into your enhancing program of selection to combine the audio, music, and add in a pre-recorded intro and outro animations. The success of the in-studio format largely depends upon the energy of the hosts. They need to ideally be equal components personable and educated about the subject material.
In our Video Island Podcast, hosts Blake Smith and Mat King are video manufacturing consultants, who additionally occur to be good friends. They area questions on manufacturing every single day of their roles, so this podcast is their try and share that data with the world. They know their stuff, however perhaps extra importantly, they’ve a pure ease of their communication. They don’t use plenty of jargon, however handle to maintain issues shifting with out dumbing it down.
The Video Island Podcast solutions your whole questions on making nice movies, from pre to submit manufacturing. Hear Now Different examples of the in-studio format are The Joe Rogan Expertise and The Morning Toast. This format can embrace visitor interviews, however all of them happen in the identical studio area.
Execs: This format is fast and soiled. There’s not plenty of finesse required for this one-take conversational podcast so you’ll be able to produce these rapidly and even file a number of episodes directly to construct your self a reserve.
Cons: Solely select this format you probably have so much to say a few particular subject. Should you don’t, you danger operating out of issues to speak about by episode 3. Should you suppose you’ll be able to carry a podcast speaking about what you ate for lunch that day, you’re incorrect. Not even Jeff Goldblum may do this. (Okay, perhaps he may. However nobody else!)
Scorching Tip:Preserve an ongoing listing of subjects as they arrive up and ensure to ask your listeners what they need to hear. This format is extraordinarily private—make the most of it!
The Distant Interview Video Podcast
There’s a motive why interview podcasts are so in style. Talking with a brand new visitor each week presents selection and permits your podcast to cowl areas outdoors of your host’s experience.
However, relying on the place you’re situated, it may be laborious to schedule and usher in friends to file within the studio. The distant interview format opens the door to a worldwide community of friends and is cheaper and extra environment friendly than reserving your friends into Airbnbs. Neil deGrasse Tyson usually makes use of the distant interview format to speak to scientists from throughout the globe on his video podcast, StarTalk.
This format places plenty of duty in your friends to keep up the standard of your recordings, so you’ll want to work out technical difficulties prematurely. This could vary from sending detailed directions for software program that must be downloaded to mailing tools (like high quality microphone) to your friends prematurely.
Execs: Internet hosting friends remotely means that you can create a excessive quantity of episodes with an excellent number of content material, with out ever leaving your studio!
Cons: Solely try this format you probably have an unlimited present community of potential friends. Should you don’t, it’s going to be laborious to e book audio system, particularly once you’re simply beginning out.
Scorching Tip: Strive including a border or colourful body to jazz up your cut up display screen show and make it look extra attention-grabbing {and professional}!
To be taught extra about find out how to arrange for high-quality distant interviews, try this informative episode of Unmissed Connections. Host Chris Carroll has his distant recording set-up all the way down to a science!
Try our weblog submit, 13 Issues You Ought to Do When Filming Distant Interviews for extra in-depth directions.
This format combines host-delivered data with featured friends to create a story round a central theme. It requires extra planning and post-production than the earlier codecs, as a result of it mixes collectively distant interviews, on-location footage, and B-roll with a view to weave collectively a cohesive story. Simply make sure that the cut-aways should not solely visible.
When planning our personal podcast, Creating Connections, we normally begin with an interview after which construct out a full story arc round it. For instance, in this episode, inside our particular sub-category “Video in Focus”, visitor Fergus Dyer-Smith talks in regards to the energy of storytelling in Eighties adverts. We took this chance so as to add in B-roll footage of the adverts he mentions, in addition to asides the place our host Tyler Lessard delves deeper into the idea of inventive storytelling and delivers a dramatic impersonation of Marty McFly à la Again to the Future.
Because of the inventive nature of the format, there’s a couple of method to produce blended footage video podcasts. You would possibly begin with a giant thought or theme and search out friends to talk to that subject (that’s what investigative podcasts like Serial do). Otherwise you would possibly do it the opposite method round, selecting attention-grabbing friends and including supplementary data afterwards to spherical out the story.
Execs: Utilizing narrative storytelling, versus dialog or interviews alone, could make dense or difficult material extra digestible, permitting you to cowl extra floor in a inventive method.
Cons: This format requires extra pre- and post-production than the opposite codecs because you’re primarily making a brief movie. Don’t try this podcast if you happen to don’t have the time or sources for prolonged analysis and enhancing.
Scorching tip: We add the video variations of our podcasts to Vidyard earlier than pushing to YouTube so we nonetheless get Vidyard’s intensive metrics and customizable options.
Going Ahead
Whether or not you select the in-studio format along with your hosts within the limelight, a wide-reaching guest-focused present utilizing distant interviews, or your very personal combine for optimum storytelling—when you’ve discovered the best podcast format, keep on with it! Develop your listener base by offering constant, high quality content material that your viewers can depend on.
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