December 16, 2020

Sellers embracing a digital-first and video-first strategy to buyer engagement see vital good points in 2020; New video-for-sales coaching instruments assist each enterprise ramp up their gross sales groups to embrace video in new methods in 2021

KITCHENER,Ontario – December 16, 2020 – As business-to-business (B2B) sellers adapt to a digital-first actuality, many have discovered new methods to not solely preserve their efficiency however to radically enhance their gross sales effectiveness and effectivity. New knowledge from Vidyard, the video platform for companies, means that in response to the shift to digital promoting, the usage of video for gross sales–each dwell video conferencing and personalised video messaging–has grown exponentially in 2020, and so too has its impression on gross sales efficiency.

Latest analysis from Demand Metric reveals a 93% year-over-year improve within the variety of companies utilizing video for gross sales prospecting and buyer engagement. Of these utilizing video, 94% report that it performs as effectively, if not higher, than different outreach kinds. In the meantime, gross sales groups at #paid, Dynamic Sign, Recent Relevance, Modus, Woodway UK, and others have reported a staggering 200%+ improve of their response charges and/or shut charges since embracing a video-first strategy to gross sales. Whether or not it’s utilizing a personalised ‘unboxing video’ to obviously present The Physique Store how Woodway UK’s packaging resolution is superior or hitting the slopes when prospecting into Vail to create an instantaneous connection–sellers throughout each market are discovering new methods to faucet into the ability of video to have interaction, educate, and earn belief in a digital gross sales world.

“Utilizing personalised movies and customized display screen recordings has actually reworked the best way we promote,” mentioned Thomas Buchanan, Enterprise Account Government at Modus. “By creating and sharing customized movies at every stage of the shopping for course of, each stakeholder will get to see me, know me, and study from me–whether or not or not I get the prospect to satisfy them on a dwell name. Since including video into my gross sales strategy, I’ve seen an enormous elevate in buyer engagement, shorter deal cycles, and a 4x improve in my shut charges. It’s all about getting inventive and enthusiastic about how consumers need to have interaction on this new world, not the way you need to promote.”

Free Video-for-Gross sales Coaching Instruments Assist Sellers Embrace Video in 2021

Whereas the usage of video will not be fully new for a lot of gross sales groups, only a few have discovered the way to unlock its actual potential to have interaction distant prospects. However as gross sales groups head into 2021, the significance of embracing video as a brand new strategy to promote can’t be understated. In Forrester Analysis’s Predictions 2021: B2B Gross sales report, authors Principal Analyst Mary Shea, Ph.D., Vice President and Principal Analyst Laura Ramos, and Principal Analyst Jay McBain state that B2B sellers will turn out to be consultants at creating and interesting with video in 2021.

“Historically restricted to e-mail, telephone calls, and screen-sharing interactions, sellers will search for extra dynamic methods to seize consumers’ consideration [in 2021],” mentioned the Forrester report. “Prepare your sellers to be memorable on synchronous video and to create efficient asynchronous movies, and ensure they’ve entry to a user-generated video creation software.”

To assist gross sales groups undertake video as a part of their digital-first promoting strategy, Vidyard is now providing a complimentary suite of video-for-sales coaching instruments to assist sellers discover ways to be nice on digital camera, the way to prospect with personalised movies, and the way to use custom-made movies to shut extra enterprise. Obtainable now, new sources embody:

Free Video Promoting Grasp Class: Be taught Methods to Use Video for Gross sales

Vidyard’s new Video Promoting Grasp Class is a free digital gross sales coaching program designed to assist sellers enhance their promoting expertise and develop video fundamentals that can assist them evolve their gross sales technique in 2021. In simply 20 minutes, gross sales reps can study the basics of the way to incorporate video into their gross sales course of to raised have interaction, educate, and earn belief with distant consumers. Every lesson consists of further sources to assist gross sales reps on their video promoting journey. On this three-part, self-paced video collection, gross sales reps will study:

  • Lesson 1: Why video is so impactful in trendy digital-first promoting
  • Lesson 2: The place to make use of video in your gross sales cycle and what varieties of movies to make use of
  • Lesson 3: Methods to create impactful personalised movies confirmed to transform

Free Video-for-Distant-Gross sales Coaching and SKO Equipment for Gross sales Groups

Vidyard has additionally launched the Video-for-Distant-Gross sales Coaching and SKO Equipment, a complete useful resource package that any enterprise can use to assist practice their gross sales reps on the way to use video successfully at every stage of the shopping for course of. The package consists of 4 studying modules in addition to really helpful workout routines to place these learnings into motion. Gross sales reps will study:

  • Module 1: Methods to be superb on digital camera and rework the best way you promote with video
  • Module 2: Mastering the artwork and science of prospecting with personalised video
  • Module 3: Utilizing video all through your gross sales course of to shut extra offers quicker
  • Module 4: Methods to file, share, and monitor customized movies with ease

The package additionally accommodates sources and workout routines that gross sales reps can begin utilizing as we speak to boost their video promoting expertise, together with gross sales scripts and templates, a useful script timer, inspiring gross sales video examples, and group workout routines to bolster concepts.

For extra examples of how actual sellers are utilizing video to reinvent their gross sales strategy in 2021 and past, take a look at the newly introduced winners of the 2020 Video in Enterprise Awards or the brand new Video Promoting Grasp Class.

Extra Info:

About Vidyard

Vidyard helps companies and professionals join with their audiences in a complete new approach via partaking, personalised, and measurable video experiences. By its international video internet hosting and analytics platform, Vidyard empowers companies like LinkedIn, Zycus, League, Stanley Black & Decker, and others to rework their strategy to advertising and marketing, gross sales, and company communications. Vidyard helps any enterprise skilled create and share customized movies to ship their message in a extra private and impactful approach via its free and professional instruments. Hundreds of companies and thousands and thousands of individuals world wide depend on Vidyard for his or her video wants. Join Vidyard without spending a dime: https://www.vidyard.com/free-screen-record.

Media Contact:

Sandy Pell, Head of Company Communications, Vidyard


B2B Sellers Report 200%+ Increases in Performance as Use of Video in Sales Skyrockets

Sandy Pell

Sandy Pell

Sandy Pell is the Head of Company Communications at Vidyard. She’s been named as certainly one of Canada’s PR Prime 30 Below 30 by PR in Canada, and one of many Prime 20 Tech Girls in Canada by the C100. When she is not crafting distinctive communications, you will discover her reworking clean areas into outstanding locations as a industrial mural artist!

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